Vera Febri Annisa
Bogor,West Java
Summary
Accomplished sales professional with extensive expertise in Salesforce automation tools and CRM software. Demonstrates a strong ability to apply product knowledge and sales tactics effectively, while excelling in competitor analysis and contract negotiations.
Results-driven Assistant Director of Sales with knack for driving revenue growth and leading high-performing teams. Recognized for boosting sales performance through strategic planning and innovative marketing initiatives. Successfully improved client retention, leading to significant business growth and market expansion.
Overview
18
18
years of professional experience
Work history
Asst. Director of Sales
Somerset Kencana Jakarta
Jakarta , Indonesia
2024.10 - Current
- Developed comprehensive sales strategies for improved market share.
- Conducted extensive market research for informed strategic planning.
- Coordinated sales training programmes to boost team competency levels.
- Improved conversion rates through personalised client follow-ups and relationship building efforts.
- Achieved customer satisfaction with effective negotiation and communication skills.
- Fostered a positive work environment, leading to increased productivity and morale.
- Managed key accounts to build strong, lasting partnerships.
- Monitored competitor activity, providing insightful reports to senior management.
- Liaised closely with marketing department on joint initiatives, enhancing overall campaign effectiveness.
- Utilized innovative CRM software (Power BI, Opera, Sales Force) to track sales metrics, generate reports and maintain account data.
- Built long-term relationships with customers and generated referrals from existing clients.
- Managed client relationships from early stages of sales process through to post-sales
- Generated new leads and opportunities to maximise revenue.
- Effectively handled daily customer meetings, sales calls and account management tasks, improving sales team efficiency.
- Understood customer needs to craft exceptional sales journeys.
- Fostered positive relationships with customers to enhance loyalty and retention.
- Built focused new client networks, growing business opportunities and increasing revenue possibilities.
- Preparing the Opening Somerset Kencana Jakarta
- Managed to Get top 10 Account producer which supporting both Longstay and FIT Booking
Senior Sales Manager
Pullman Jakarta Central Park
Jakarta, Indonesia
2021.03 - 2024.10
- Developed strategic business plans for sustained success.
- Identified new business opportunities for revenue growth.
- Negotiated contracts to secure beneficial deals.
- Handling Group and FIT Booking
- Directed sales presentations, secured high-profile business deals.
- Implemented CRM systems to improve customer interactions.
- Fostered client relationships, enhanced customer retention rates.
- Analysed market trends, informed business strategies.
- Networked at industry conferences and events to build knowledge and identify new leads.
- Increased sales performance by cultivating relationships with key clients.
- Manage Top 10 Account and handling 70 corporate accounts
- Achieving Group MICE Target with the highest target among others
Sales Manager
Pullman Central Park
2016.09 - 2022.02
- Enhanced market penetration with effective territory management.
- Devised successful sales pitches for significant conversion rates.
- Coordinated promotional campaigns to boost brand visibility.
- Managed key accounts, resulting in consistent revenue generation.
- Pioneered the implementation of CRM systems for improved data management and customer relations.
- Negotiated lucrative contracts to secure long-term client commitment.
Asst. Sales Manager
Pullman Central Park
Jakarta , Indonesia
2015.04 - 2016.08
- Undertook administrative tasks to support daily operations of the store.
- Trained new staff members in sales procedures and company policies.
- Enhanced brand visibility with effective advertising techniques.
- Provided comprehensive after-sales service, building lasting relationships with customers.
- Improved team performance to achieve sales targets.
- Liaised with other departments for seamless functioning of the organisation.
- Monitored sales trends, predicting future demands effectively.
Sales Executive
Pullman Central Park
2014.04 - 2015.03
- Boosted sales revenue through aggressive and targeted marketing strategies.
- Increased customer engagement by delivering high-quality product demonstrations.
- Drove high-level B2B sales meetings to secure large scale contracts, enhancing market presence significantly.
- Implemented robust CRM systems that improved tracking of sales activities and client interactions.
- Developed customer loyalty with excellent customer service, leading to repeat business.
- Navigated challenging negotiations, achieving successful deal closure without compromising on profitability.
- Maintained contact with customers throughout sales and pre-delivery process.
- Understood customer needs to craft exceptional sales journeys.
Reservation Supervisor
Pullman Central Park
2012.03 - 2014.03
- Delegated tasks effectively amongst team members for improved productivity.
- Handled all aspects of billing and payment processing without errors.
- Contributed proactive suggestions during team meetings, fostering innovation.
- Ensured smooth running of operations for enhanced organisational efficiency.
- Managed the reservations department, improving customer satisfaction.
- Prepared detailed reports on reservation trends to aid strategic decision making.
- Upheld brand standards by delivering top-notch guest services.
- Handled customer complaints professionally, retaining client loyalty.
- Group Booking specialty
Reservation Agent
Pullman Central Park
2011.12 - 2012.03
- Assisted in customer queries resolution by displaying extensive knowledge of company's booking system.
- Responsible on all room reservation both email and through the phone.
- Handling reservation with high standard
- Assisted customers in the reservation process swiftly and accurately for enhanced satisfaction levels.
- Implemented new strategies for better organisation of reservation data.
- Kept up-to-date records of bookings, ensuring accuracy at all times.
- Worked closely with front office staff for smooth check-in procedures.
- Maintained calm under pressure whilst simultaneously handling multiple tasks.
Banquet / Wedding Sales
Kembang Goela Fine Dinning Restaurant
2009.12 - 2011.12
- Carried out day-to-day duties accurately and efficiently.
- Handling Company event, wedding and social event
- Deal the business with high conversion status
- Make a Banquet Event Order
- Organize team member to deliver a best service to the customer
- Worked flexible hours, covering nights, weekends and bank holidays.
- Consistently arrived at work on time and ready to start immediately.
Order Taker Houskeeping
Mandarin Oriental Jakarta
Jakarta
2008.06 - 2009.11
- Make a daily work sheet for all Houskeeping Attendance
- Inspected packaging quality before dispatching orders, reducing chances of returns due to damage.
- Organized bulk orders efficiently for timely dispatch.
- Reviewed pending orders daily, ensuring timely completion and dispatch of products.
- Recorded customers' orders for efficient processing.
- Communicated effectively with colleagues across different departments, promoting seamless coordination.
- Liaised with supply chain department for smooth flow of goods.
Education
Sahid Tourism University - Unfinished
JakartaHospitality Vocation School - SMK N 3 Bogor
Business Communication - Business Conversation
Wall Street English Course Institute
Jakarta Skills
- Salesforce automation tools
- Knowledge of sales tactics
- Product knowledge application
- Competitor analysis
- Contract negotiations
- Pricing strategies
- CRM Software proficiency
- Salesforce expertise
- Client communication
- Sales reporting
- Customer relationship management (CRM) database building
Languages
English
Advanced
Timeline
Asst. Director of Sales
Somerset Kencana Jakarta
2024.10 - Current
Senior Sales Manager
Pullman Jakarta Central Park
2021.03 - 2024.10
Sales Manager
Pullman Central Park
2016.09 - 2022.02
Asst. Sales Manager
Pullman Central Park
2015.04 - 2016.08
Sales Executive
Pullman Central Park
2014.04 - 2015.03
Reservation Supervisor
Pullman Central Park
2012.03 - 2014.03
Reservation Agent
Pullman Central Park
2011.12 - 2012.03
Banquet / Wedding Sales
Kembang Goela Fine Dinning Restaurant
2009.12 - 2011.12
Order Taker Houskeeping
Mandarin Oriental Jakarta
2008.06 - 2009.11
Sahid Tourism University - Unfinished
Hospitality Vocation School - SMK N 3 Bogor
Business Communication - Business Conversation
Wall Street English Course Institute