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Hi, I’m
Vinna Florencia
E-commerce Manager
Banten
Summary
5+ years experienced with managing e-commerce operations, including digital marketing and customer experience optimization. Utilizes data-driven insights to enhance online sales performance and streamline processes. Strong understanding of e-commerce platforms and strategic planning for sustained growth. Organized and dependable at managing multiple priorities with a positive attitude. Able to communicate in English and Mandarin.xperienced with managing e-commerce operations, including digital marketing and customer experience optimization. Utilizes data-driven insights to enhance online sales performance and streamline processes. Strong understanding of e-commerce platforms and strategic planning for sustained growth. Organized and dependable at managing multiple priorities with a positive attitude. Able to communicate in English and Mandarin.
Overview
5
years of professional experience
Work History
TCL Indonesia
E-Commerce Manager
01.2024 - 09.2025
Job overview
- Lead the e-commerce department, ensuring smooth operation within the team and across departments.
- Analyzed sales and competitors to identify trends and adjust tactics accordingly, maintaining a competitive edge in the market, while finding opportunities for growth and informing strategic business decisions.
- Manage key sales projects for category growth.
- Boosted e-commerce sales by implementing effective online marketing strategies and optimizing product listings.
- Work closely with the China headquarters team to resolve problems and keep improving the store quality.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
TCL Indonesia
E-Commerce Supervisor
08.2021 - 12.2023
Job overview
- Responsible for planning and evaluating sales strategy to achieve company sales goals.
- Break down planning into detail, and direct the e-commerce team to implement the plan.
- Research the market trend, competitor plans, and e-commerce policies to improve the strategy and find new opportunities to grow the business.
- Coordinated cross-functional teams for successful product launches and promotional events.
- Collaborated closely with marketing teams on promotion campaigns, effectively driving traffic to the e-commerce platform from various channels.
- Trained and supervised e-commerce team members, resulting in increased productivity and improved performance.
TCL Indonesia
E-Commerce Operation Specialist
03.2020 - 07.2021
Job overview
- Manage day-to-day operations and communication with various marketplaces, such as Shopee, Lazada, Tokopedia, and JD.ID.
- Planning for the campaign from price, stock, product policy, and the execution.
- Negotiate with the platform for traffic and exposure, ensuring the best exposure for the brand.
- Analyzed data to identify trends and make informed decisions, driving continuous improvement in operations.
- Responsible for marketing planning and cooperation with third parties.
- Collaborated across departments to identify opportunities for process improvements and increased efficiency.
- Working closely with the China headquarters team and other departments to achieve the greatest results.
Bank of China
Corporate Service Department (Internship)
02.2019 - 01.2020
Job overview
- Manage projects and work with deadlines.
- Communicating with vendors and other departments for GA activities.
- Supported staff members in their daily tasks
Education
Bina Nusantara University
from Chinese Literature
01.2020
ChengShiu University
Exchange Student
01.2018
Skills
Project planning
Strategic sales development
Online promotional strategies
E-commerce platform strategies
Mandarin proficiency (HSK 5)
Intermediate proficiency in English
Competitor analysis
Online advertising
Product management
Pricing strategy
Problem-solving abilities
Goal setting and achievement
Analytical thinking
Team collaboration
Multitasking Abilities
Time management abilities
Accomplishments
- Leading the home appliances brand to be top 1 with more than 33% market shares in Indonesia market, increase by 18%
- Managed team of 24 staff members, vary from operation, marketing, design, customer service and livestream team.
Interests
Languages
Indonesian
Bilingual or Proficient (C2)
Chinese (Mandarin)
Upper intermediate (B2)
English
Upper intermediate (B2)
Software
Adobe photoshop
Timeline
E-Commerce Manager
TCL Indonesia
01.2024 - 09.2025
E-Commerce Supervisor
TCL Indonesia
08.2021 - 12.2023
E-Commerce Operation Specialist
TCL Indonesia
03.2020 - 07.2021
Corporate Service Department (Internship)
Bank of China
02.2019 - 01.2020
ChengShiu University
Exchange Student
Bina Nusantara University
from Chinese Literature