Virginia Fernanda
Country Manager
Tangerang
Summary
A communications bachelor who has a strong passion on communication, business, brand development and game. Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
7
7
years of professional experience
8
8
years of post-secondary education
Work History
Digital Marketing Consultant
Gank Pte. Ltd.
South Tangerang, ID
01.2022 - 10.2023
- Created and delivered innovative, strategic marketing programs for clients with focus on events, digital marketing and social media.
- Utilized Google Analytics and consumer behavior data to identify areas of improvement within digital strategy, making adjustments accordingly and managed to increase average traffic by 20% per month.
- Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
- Spearheaded 4 ads-making video with local partners for international social media ads, engaged with target audiences and boosted reach with strategic ad placements.
- Conducted market research and competitor analysis to developed marketing strategies.
- Learned and adapted quickly to new technology and software applications.
- Created social media content with innovative brand messaging to support new product launches.
- Increased brand awareness with ambassador partnerships and targeted email campaigns.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Collaborated with internal teams such as design, development, and copywriting to ensure cohesive execution of multi-channel marketing initiatives.
- Cultivated strong client relationships through regular communication and providing valuable insights on campaign performance.
- Analyzed performance metrics to continually refine digital marketing strategies for optimal results.
- Evaluated market trends to stay current on consumer and competitor changes.
- Researched and analyzed industry trends to inform search marketing strategies.
- Provided updates on digital marketing campaigns to clients, discussing strategic initiatives, and methods for improvement.
- Utilized techniques such as cold calling, networking and prospecting to develop new leads.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Collaborated with designers, copywriters and developers, creating effective social media marketing campaigns.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
Digital Marketing Intern
Gank Pte. Ltd
08.2021 - 12.2021
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Identified thought leaders and influencers to promote and engage in brand activities.
- Executed consistent online messaging across various social media verticals.
- Organized virtual events and webinars focused on industry topics, fostering community engagement among prospects and clients alike.
- Contributed to mock-ups, email campaigns, and social media content.
- Developed relationships with industry influencers to strengthen brand reputation within digital space.
- Researched interesting and relevant content to capture interest.
- Improved brand awareness by developing and implementing targeted social media campaigns.
- Collaborated with designers, copywriters and developers, creating effective marketing campaigns.
- Helped with planning and hosting of marketing events.
- Assisted marketing coordinators and graphic designers with website copywriting and proofing.
- Conducted market research and competitor analysis to inform marketing strategies.
- Assisted in managing corporate social media channels.
Project Assistant for Independent Project in Multimedia
Nusantara University
1 2020 - 06.2020
- Title: Access to Mobile Gaming for People with Sensory Impairment. Case Study: the role of Esports Ability Indonesia for Gamers with Disability
- Researched and analyzed data from game to support project-related comparison data for people with sensory impairment.
- Collaborated closely with teams and speakers to achieved maximum result in project interview.
- Monitored and reported on project work.
- Created and updated records and files to maintain document compliance.
- Provided assistance with preparation of project-related reports and manuscripts.
- Collaborated closely with teams and speakers to achieved maximum result in project interview.
- Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules and conflicts.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
Esports Shoutcaster
Freelance
08.2018 - Current
- Experienced shoutcaster in esports tournament live broadcasts and recordings like Woman Star League Reguler Season 1,2, and 3 (MLBB), Gopay Arena Championship in 2020 (MLBB) Dunia Games "Waktu Indonesia Bermain" 2019 (MLBB, AOV, Free Fire, COD Mobile, and Speed Drifters), IVPL Rise by Prima Water ID 2019 (Arena Of Valor), Fruit Tea Youth National Esports Championship 2019, and more.
- Broadcasted and blind read copy for advertisements, sponsors, and partners.
- Acquired extensive knowledge of multiple gaming titles across various genres as part of ongoing professional development within the Esports industry.
- Stayed current with industry developments, attending trade shows, conferences, and other relevant events to maintain expertise in the Esports field.
- Established a strong social media presence for the publication, sharing articles and engaging with readers on various platforms.
- Developed compelling story ideas based on current trends in the Esports industry, ensuring relevance and reader interest in live broadcast.
Liasion Officer Guest Star - Event J-Cafest 3 tahun 2018
Hustler of Kodekado team - Skystar Venture Incubation Batch 4 year of 2017
Committe of Piala Presiden Esports 2019 - Media Relations
01.2019
Internship in Asosiasi Video Game Indonesia as Media Relations Officer
01.2019
Head of Public Relations - UKM J-Cafe 2017-2018
01.2017 - 01.2018
Education
Bachelor of Arts - Communications
Multimedia Nusantara University
South Tangerang, Indonesia 05.2016 - 05.2021
High School Diploma -
Xaverius 1 Palembang
Palembang, Indonesia 07.2013 - 06.2016
Skills
PR WritingDigital Content Creative
Content Curation
Advertising Strategies
Marketing Strategies
Brand strategy
Excellent Communication
Content Development
Analytical Skills
Digital Marketing Strategy
Public Relations Tactics
Competitor Analysis
Strategic Planning
Timeline
Digital Marketing Consultant
Gank Pte. Ltd.
01.2022 - 10.2023
Digital Marketing Intern
Gank Pte. Ltd
08.2021 - 12.2021
Committe of Piala Presiden Esports 2019 - Media Relations
01.2019
Internship in Asosiasi Video Game Indonesia as Media Relations Officer
01.2019
Esports Shoutcaster
Freelance
08.2018 - Current
Head of Public Relations - UKM J-Cafe 2017-2018
01.2017 - 01.2018
Bachelor of Arts - Communications
Multimedia Nusantara University
05.2016 - 05.2021
High School Diploma -
Xaverius 1 Palembang
07.2013 - 06.2016
Project Assistant for Independent Project in Multimedia
Nusantara University
1 2020 - 06.2020