Vitali Smirnov
Head of Community/CMO
Summary
I am a passionate community builder with extensive experience in community management and marketing in the tech and innovation sectors. With a proven track record of driving engagement and loyalty, I have successfully managed over 38 projects, including DeFi, GameFi, Memes, NFTs and AI startups. My expertise in networking and presentation skills allows me to explain complex concepts simply and gather top talent for extraordinary projects. I thrive in innovative environments, and my work aims to positively impact society.
Overview
7
7
years of professional experience
3
3
Languages
Work History
Community Director
Grace Ecosystem
07.2024 - 10.2024
- Onboarded 300 000 community members with 85% retention rate and 10% engagement rate
- Managed content production and community team
- Helped to find lead investor for the next round
- Hosted regular AMA sessions and managed partnerships and collaborations
- Flew over to Singapore Token 2049 to represent the project and made 53 new contacts, leading to big collab with TaskOn
CMO
PARQ
11.2023 - 05.2024
- Built and managed a production team for 9 Instagram accounts
- Organized 4-5 monthly events, achieving a sold-out piano concert with 360 tickets
- Grew restaurant revenue by 30% and collaborated with local influencers
- Generated 5,3 million views with 3 CGI reels
Founder
Capybara.one
08.2022 - 09.2023
- Assembled a team of professionals for community building in crypto projects
- Launched Discord servers, enhanced social networks, and set up ambassador programs
- Clients included islamiccoin.net, bcsports.io, musictoken.world
Head of Community
pontem.network
12.2021 - 01.2023
- Grew community from 20,000 to 188,000 members across multiple platforms
- Implemented events and an ambassador program to boost engagement
- Introduced an NFT collection as an internal loyalty program
Product Manager
MegaCampus
09.2021 - 01.2022
- Identified and maximized sales opportunities, increasing customer retention rates
- Assisted in all processes from concept to market, aligning products with company strategies
- Successfully prioritized product requirements and set realistic development expectations
Co-Founder, CMO
Certificado.one
05.2020 - 06.2021
- Pitched and presented Certificado at conferences, signing MOUs with strategic partners
- Managed product development, finding key metrics for growth and new monetization ideas
- Launched MVP, issued over 2000 certificates, and won a $30k grant from Waves Association
Founder
Cure to Laziness
10.2019 - 01.2021
- Created a 30-day online marathon for healthy habits, achieving 90% retention
- Collaborated with influencers, using the course to drive attention to a mental health app
Community Growth Lead
Waves
10.2020 - 12.2020
- Grew and engaged the Waves community, increasing membership by 65% in 9 countries
- Implemented an incentive system and engagement activities for community members
Author of book
05.2019 - 10.2019
- Wrote a book on growth hacking, sold 700 copies in several countries
- Included best practices from companies like Facebook, Google, and Uber
Community Manager
WEX.nz
02.2018 - 05.2018
- Managed press releases and social media, increasing social media coverage by 40%
- On-boarded new partners and created a user knowledge base
BizDev
BuyTomorrow
09.2017 - 12.2017
- Company Overview: (startup)
- Promoted the project and raised funds, participating in 8 startup pitching events
- Gathered over 20 relevant contacts and attracted 2 investors for pre-seed funding
- (startup)
Education
Degree - Marketing and Business management
Plekhanov Russian Academy of Economics
09.2015 - 6 2019
Skills
Community Growth
Content Strategy for Socials
Engagement Boost
AMA speaker/host
Growth Hacking
Managing new partners
Team Leadership
Business English
Presentation Skills
Business Development
B2B sales
Stand Up
I frequently visit open mic and perform some monologues to relieve stress
Timeline
Community Director
Grace Ecosystem
07.2024 - 10.2024
CMO
PARQ
11.2023 - 05.2024
Founder
Capybara.one
08.2022 - 09.2023
Head of Community
pontem.network
12.2021 - 01.2023
Product Manager
MegaCampus
09.2021 - 01.2022
Community Growth Lead
Waves
10.2020 - 12.2020
Co-Founder, CMO
Certificado.one
05.2020 - 06.2021
Founder
Cure to Laziness
10.2019 - 01.2021
Author of book
05.2019 - 10.2019
Community Manager
WEX.nz
02.2018 - 05.2018
BizDev
BuyTomorrow
09.2017 - 12.2017
Degree - Marketing and Business management
Plekhanov Russian Academy of Economics
09.2015 - 6 2019
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