Summary
Overview
Work History
Education
Skills
Websites
Personal Information
Languages
Stand Up
Timeline
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Vitali Smirnov

Vitali Smirnov

Summary

I am a passionate community builder with extensive experience in community management and marketing in the tech and innovation sectors.


With a proven track record of driving engagement and loyalty, I have successfully managed over 38 projects, including DeFi, GameFi, Memes, NFTs and AI startups.


My expertise in networking and presentation skills allows me to explain complex concepts simply and gather top talent for extraordinary projects. I thrive in innovative environments, and my work aims to positively impact society.


I know how to onboard the right audience for your project in the most efficient way, educate them, build the community and help to monetize it.

Overview

8
8
years of professional experience

Work History

Community and Marketing Director

Cryptoindex.com
01.2025 - Current

• Led the project through four pre-sale stages, securing $1,725,325.

• Managed the SMM team, ensuring content aligns with market narratives, highlights project strengths, and promotes community activities.

• Selected AMA speakers, prepared Q&A, and moderated live sessions, for example with ex Binance NFT director Ryan Horn

• Supervised the shilling team: developed strategies, assigned tasks, and tracked performance.

• Oversaw community management: automated social media, built a knowledge base, handled support, organized contests, and monitored engagement metrics.

• Established external partnerships, collaborated with influencers, and optimized referral campaigns.

• Achieved 240K+ AMA announcement views, 60K total listens, 1.6K live listeners via 15 influencer promotions.

• Grew Twitter by 20,715+ followers during tenure.

Community Director

Grace Ecosystem
07.2024 - 10.2024
  • Onboarded 300 000 community members with 85% retention rate and 10% engagement rate
  • Managed content production and community team
  • Helped to find lead investor for the next round
  • Hosted regular AMA sessions and managed partnerships and collaborations
  • Flew over to Singapore Token 2049 to represent the project and made 53 new contacts, leading to big collab with TaskOn

CMO

PARQ
11.2023 - 05.2024
  • Built and managed a production team for 9 Instagram accounts
  • Organized 4-5 monthly events, achieving a sold-out piano concert with 360 tickets
  • Grew restaurant revenue by 30% and collaborated with local influencers
  • Generated 5,3 million views with 3 CGI reels

Founder

Capybara.one
08.2022 - 09.2023
  • Assembled a team of 9 professionals for community building, SMM and marketing in crypto projects
  • Launched Discord servers, enhanced social networks, set up ambassador programs, used various marketing. funnels to sell out NFT collections, launch memecoins, grow user base for wallets, dexes, RWA projects and blockchains, launched memecoins with AI agents and run testnet
  • Worked with 16 clients including islamiccoin.net and bcsports.io

Head of Community

pontem.network
12.2021 - 01.2023
  • Grew community from 20,000 to 188,000 members across multiple platforms
  • Implemented events and an ambassador program to boost engagement with 4000 participants (1000 unique pieces of content created)
  • Introduced an NFT collection as an internal loyalty program (1 million $ total trading volume)

Product Manager

MegaCampus
09.2021 - 01.2022
  • Identified and maximized sales opportunities, increasing customer retention rates
  • Assisted in all processes from concept to market, aligning products with company strategies
  • Successfully prioritized product requirements and set realistic development expectations

Co-Founder, CMO

Certificado.one
05.2020 - 06.2021
  • Pitched and presented Certificado at conferences, signing MOUs with strategic partners
  • Managed product development, finding key metrics for growth and new monetization ideas
  • Launched MVP, issued over 2000 certificates, and won a $30k grant from Waves Association
  • Got published in Bloomberg

Founder

Cure to Laziness
10.2019 - 01.2021
  • Created a 30-day online marathon for healthy habits, achieving 90% retention
  • Collaborated with influencers, using the course to drive attention to a mental health app

Community Growth Lead

Waves
10.2020 - 12.2020
  • Grew and engaged the Waves community, increasing membership by 65% in 9 countries
  • Implemented an incentive system and engagement activities for community members

Author of book

Publishing Agency
05.2019 - 10.2019
  • Wrote a book on growth hacking, sold 700 copies in several countries
  • Included best practices from companies like Facebook, Google, and Uber and interviews from successfull founders

Community Manager

WEX.nz
02.2018 - 05.2018
  • Managed press releases and social media, increasing social media coverage by 40%
  • On-boarded new partners and created a user knowledge base

BizDev

BuyTomorrow
09.2017 - 12.2017
  • Company Overview: (startup)
  • Promoted the project and raised funds, participating in 8 startup pitching events
  • Gathered over 20 relevant contacts and attracted 2 investors for pre-seed funding
  • (startup)

Education

Degree - Marketing and Business management

Plekhanov Russian Academy of Economics

Skills

SMM, KOL marketing, On-chain marketing, Viral content production, Community Building, Team Lead, Product Development, Technical Support, Ambassador Program, Public Speaking, NFT launch, Meme Launch, AI agent launch, Organic Growth, Testnet Launch

Personal Information

Title: Head of Community/CMO

Languages

English
Russian
German

Stand Up

I frequently visit open mic and perform some monologues to relieve stress

Timeline

Community and Marketing Director

Cryptoindex.com
01.2025 - Current

Community Director

Grace Ecosystem
07.2024 - 10.2024

CMO

PARQ
11.2023 - 05.2024

Founder

Capybara.one
08.2022 - 09.2023

Head of Community

pontem.network
12.2021 - 01.2023

Product Manager

MegaCampus
09.2021 - 01.2022

Community Growth Lead

Waves
10.2020 - 12.2020

Co-Founder, CMO

Certificado.one
05.2020 - 06.2021

Founder

Cure to Laziness
10.2019 - 01.2021

Author of book

Publishing Agency
05.2019 - 10.2019

Community Manager

WEX.nz
02.2018 - 05.2018

BizDev

BuyTomorrow
09.2017 - 12.2017

Degree - Marketing and Business management

Plekhanov Russian Academy of Economics
Vitali Smirnov