Figma
Widianto Zhu
UX/UI Designer
Central Jakarta
Summary
I'm a creative UX/UI Designer with 10+ years developing innovative, approachable user experience frameworks for SaaS products. At Universal Business Team, I spearheaded UX/UI design, enhancing user engagement through intuitive app interfaces and responsive designs. My leadership in cross-functional collaboration and mentorship improved design efficiency and team productivity. Expert in rapid wireframing and fostering a user-centric design culture, I significantly contributed to product strategy and usability improvements.
Skilled at diverging from UX norms without alienating users. Ceaselessly focused on user-centric design decisions. Accomplished at creating wholly new frameworks that feel completely familiar to ease user adoption.
Overview
7
7
years of professional experience
1
1
Certification
Work History
UX/UI/UX Designer
Universal Business Team
02.2018 - Current
- Collaborated with cross-functional teams to create a cohesive, user-centric product.
- Conducted thorough user research to identify key pain points and opportunities for improvement. Improve product usability by redesigning complex workflows into simpler, more intuitive processes.
- Presented design concepts to executive leadership and senior staffs, effectively communicating rationale behind decisions and advocating for user-centric approaches while evangelizing for user-centric design decisions at the same time.
- Incorporated feedback from stakeholders throughout the design process, resulting in tailored solutions that met business requirements.
- Contributed to product strategy discussions, providing UX insights that shaped product direction and prioritization.
- Created high fidelity prototypes to ensure clear communication of design intent and functionalities, also to guide development team in building high-quality applications.
- Developed responsive designs to ensure optimal performance on various devices and platforms.
- Help improve design consistency and efficiency by creating and maintaining comprehensive UI component library and design system.
- Established design guidelines and best practices for consistent brand representation across multiple channels.
- Identified opportunities for workflow improvements within the design team, implementing new tools and processes that increased efficiency and productivity.
- Led redesign efforts for legacy applications, modernizing interfaces while preserving critical functionality desired by existing users.
- Managed multiple projects simultaneously, ensuring timely delivery of high-quality work within established deadlines.
- Mentored junior designers, fostering a collaborative environment that encouraged professional growth and skill development.
- Researched and proposed new solutions to make applications and websites more user-friendly.
- Consistently received positive feedback from end-users, validating the effectiveness of design solutions in meeting user needs and enhancing overall satisfaction.
Education
No Degree - Design Thinking
12-2020
Bachelor of Arts - Architecture
02-2002
Skills
Design, layout, and typography
Design strategy
Design thinking
Design validation
E-commerce design
Interaction design
Mobile design
Rapid wireframing and prototyping
Responsive web design
Remote user experience testing
UX & UI design
Software
FigJam
Zeplin
Freeform
Miro
Notion
Adobe Photoshop
Adobe Illustrator
Affinity Photo
Affinity Designer
Whimsical
Jira
Certification
IDEO U - Insights for Innovation
Accomplishments
Redesigning legacy mobile apps for Android platform.
Redesigning legacy web applications for PC platforms.
Developing brand and marketing materials.
Creating design documentation and guidelines.
Mentoring junior UI/UX designers.
Implementing design system to improve communication among the design and development teams.
Work Preference
Work Type
Full TimePart TimeContract WorkGig WorkLocation Preference
RemoteImportant To Me
Career advancementWork-life balanceFlexible work hoursCompany CultureWork from home optionTimeline
IDEO U - Insights for Innovation
12-2020
UX/UI/UX Designer - Universal Business Team
02.2018 - Current
IDEO U - No Degree, Design Thinking
Tarumanegara University - Bachelor of Arts, Architecture