Widyadhari Anindita

• Lead client acquisition efforts and business growth through strategic pitches and partnership development.
• Manage high-stakes clients including KODAK Lenses Global, MARS Petcare, Bayer Indonesia and Montebelo Brasil across cross-channel campaigns.
• Mentor and supervise a team of account managers and executives, supporting their development and ensuring delivery excellence.

• Spearheaded complex 360 campaigns for The Coca-Cola Company across multiple brands (e.g. Coca-Cola, Frestea, Fanta).
• Managed a team of account manager & senior account executives, ensuring strong performance, feedback, and on-time delivery.
• Liaised with regional stakeholders and creative teams to ensure consistent brand messaging.

• Managed day-to-day execution for key clients including L’Oréal Group (Maybelline & La Roche Posay), Monash University, and Sampoerna.
• Oversaw internal workflows and coached junior team members to build their client handling and project skills.
• Contributed to ideation and creative review processes.

• Led integrated campaigns for clients across Indonesia and regional markets (MARS Wrigley, Bayer, Google, PZ Cussons).
• Mentored interns and junior executives in campaign execution, content development, and reporting.
• Coordinated KOL partnerships and managed regional digital activations (e.g. web games, rewards).

• Helped acquire new clients through custom pitch strategies and proposal development.
• Managed contract documentation and ensured smooth onboarding.

Account Executive Intern

Digital Marketing Intern