Willy Setiadi

• Curated product assortments tailored to each retail channel (department stores, boutiques, e-commerce, and regional dealers).
• Designed pricing and promotion strategies to maximize profitability while maintaining brand positioning.
• Supported new product launches and limited-edition releases with channel-specific campaigns.
• Analyzed sales data to identify bestsellers and slow movers, optimizing allocation and stock rotation.
• Built channel-specific strategies to strengthen brand presence across channel

• Collaborated with sales, marketing, and support teams to launch products on time and within budget.
• Optimized product performance with data-driven analysis and continuous improvement initiatives.
• Reviewed new opportunities to drive business strategy at planning sessions.
• Directed planning and budgeting efforts.
• Optimized product pricing strategies to maximize revenue while maintaining competitive market positioning.
• Conducted market research to identify new opportunities and target markets.

• Monitored inventory changes and ordered replenishments for stock to support customer demand.
• Oversaw receiving and display of incoming products, meeting planned promotions and seasonal rotation for sales events.
• Prepared monthly buy plans based on budget and store requirements.
• Managed stock allocation and markdown promotions nationwide.
• Oversaw product assortment and range planning across Indonesia
• Collaborated with store team to execute promotional events and seasonal displays, driving sales growth.

• Collaborated with cross-functional teams to ensure smooth product rollouts and successful launches.
• Assisted in establishing pricing strategies, ensuring competitiveness within the market while maintaining profitability goals.
• Supported sales teams with training materials and presentations, boosting their knowledge of product offerings and enhancing their ability to sell effectively.
• Presented detailed reports on product performance metrics to senior management, identifying areas for growth and opportunities for optimization.

• Analyzed data from marketing campaigns to measure effectiveness and inform future decisions.
• Evaluated third-party vendors for potential partnerships or acquisitions based on alignment with company''s strategic priorities.
• Assisted in the development of packaging design that effectively communicated product benefits while adhering to regulatory requirements.
• Conducted market research to identify consumer trends and preferences, driving product innovation.
• Planned and implemented marketing & promotional activities.
• Analyzed consumer and competitor market trends.
• Supported seasonal buying forecasts and GP margin optimization.
• Provided product knowledge training for staff.
• Developed wholesale/consignment channels (Indie Stores).

• Removed damaged, out-of-code, not-in-set and discontinued items from displays.
• Verified products appeared at correct locations in proper quantities.
• Updated pricing and signage to complete product displays and educate customers.
• Enhanced customer satisfaction by providing product knowledge and recommending suitable items based on individual needs.
• Managed healthy inventory levels and supplier relations.
• Conducted sell-through analysis and in-store sales reviews.
• Allocated stock and developed visual merchandising strategies.
• Acted as buyer for Keds & Sperry.