WILSON WALES
National Sales Manager
Kab. Tangerang
Summary
A National Sales Manager leading sales strategy, distribution expansion, business development and regional target setting across 30+ regions and multi-channel territory coverage. Builds and trains sales teams and distributor networks, drives market surveys and competitor intelligence, and keeps importers and distributors aligned to quarterly and yearly goals. Strengthens revenue growth by translating field performance into action plans, coaching, and new dealer development.
Overview
1
1
Language
19
19
years of professional experience
Work History
National Sales Manager
PT Simon Elektrik Indonesia
06.2021 - Current
- Developed and implemented national sales strategies to drive revenue growth and market penetration.
- Analyzed market trends to maintain a competitive edge in pricing strategies, identify new opportunities for product offerings and sales tactics.
- Met with customers to give sales presentations, negotiate contracts and promote services.
- Prepared sales presentations for clients showing success and credibility of products.
- Directed effective hiring, orientation, training, development and retention of sales staff to maximize team performance.
- Trained and mentored sales team members to enhance performance and achieve targets.
- Conducted regular performance evaluations, providing constructive feedback to improve team effectiveness.
- Established metrics for measuring sales performance, driving accountability within the team.
- Held one-on-one meetings with sales team members to identify selling hurdles, offered insight into improvement plan.
- Demonstrated products to show potential customers benefits and advantages, encourage purchases, and significantly increasing customer satisfaction ratings.
- Analyzed market trends to maintain a competitive edge in priceing strategies, identify new opportunities for product offerings and sales tactics.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Conducted thorough competitor analysis to identify potential threats and opportunities in the marketplace.
- Demonstrated products to show potential customers benefits and advantages, encourage purchases, and significantly increased customer satisfaction ratings.
- Oversaw annual budget planning for the national sales department, ensuring alignment with corporate objectives and resource allocation optimization.
- Enlarge and develop distribution network, actively find dealers, sub distributors and distributors.
- Enlarged and developed distribution network, actively found dealers, sub distributors and distributors.
- Built relationships with customers and community to establish long-term business growth.
- Attended events, training seminars, and manufacturer product showcases.
Area Sales Manager
PT Oppo Lighting Indonesia International
08.2018 - 05.2021
- Managing and maintaining 7 distributors in West Java.
- Managing, training, and providing overall guidance to the sales team of an assigned territory.
- Establishing, maintaining and expanding customer base in each territory.
- Traveling to potential and existing customers within an assigned sales area to present company offerings and build brand awareness.
- Developing and sustaining long-term relationships with customers.
- Set sales targets for sales team and monitored performance to ensure alignment with company goals.
- Deploying and monitoring marketing programs, and making periodic achievement report.
Sales and Marketing Supervisor
PT Terang Abadi Raya
12.2014 - 08.2018
- Plan, develop, and implement long-term and short-term sales and marketing strategies.
- Established targets and goals for sales team to drive performance.
- Coordinated sales team schedules to optimize productivity.
- Measured, evaluated, and analyzed marketing programs.
- Supported sales team in achieving targets and goals through strategic guidance.
Chief Accountant
PT Terang Abadi Raya
02.2013 - 11.2014
- Led financial reporting processes, ensuring compliance with regulations and accuracy in statements.
- Generate financial reports and statements to Director.
- Performed financial analysis and reporting to management.
- Monitor expenditures, analyze revenues and determine budget variances and report the same to management.
- Generated financial reports and statements for director, providing clear insights for decision-making.
- Assisted executive leadership in making informed decisions by providing insightful analysis on financial trends, opportunities, and risks.
- Conducted regular audits to identify discrepancies and recommend corrective actions to mitigate risks.
- Conducted regular audits to identify discrepancies, recommending corrective actions that mitigated financial risks.
- Monitored expenditures, analyzed revenues, and reported budget variances to management for informed financial oversight.
Stocks Broker and Analyst
PT BNI Securities
10.2011 - 01.2013
- Assisted investors in executing trades for desired shares, ensuring optimal transaction outcomes.
- Analyzed market trends to provide actionable insights for investment decisions.
- Make stock analysis that can provide an advantage for investors.
- Provide information, advice, assistance and solutions for investors regarding their desired trades or investments.
- Make stock analyses that can provide an advantage for investors.
Inventory Controller
CV Surya Inti Pangan
02.2007 - 08.2007
- Oversaw inventory management processes to ensure accuracy and efficiency across multiple product lines.
- Analyzed stock levels and demand forecasts to optimize procurement strategies and minimize excess inventory.
- Completed daily cycle counts to maintain accuracy of records.
- Completed physical inventory counts each month.
- Conducted periodic cycle counts to maintain up-to-date information on available stock quantities, ensuring optimal order fulfillment rates.
- Performed root cause analysis of discrepancies between physical inventory counts and system records, taking corrective actions where necessary.
- Reduced excess stock levels by conducting regular audits and adjusting ordering processes accordingly.
Education
Bachelor of Economics - Financial Management
STIE Malangkuccewara
Malang06-2012
Skills
Market development
Sales forecasting
Key account management
Channel development
Business development strategy
Team development
Data analysis
Leadership
Microsoft Office
Presentation
Pipeline management
Contract negotiation
Channel partner management
Go-to-market strategy
Competitive analysis
Revenue forecasting
Interests
Hiking, travelling, arts, photography, nature, music, food
Timeline
National Sales Manager
PT Simon Elektrik Indonesia
06.2021 - Current
Area Sales Manager
PT Oppo Lighting Indonesia International
08.2018 - 05.2021
Sales and Marketing Supervisor
PT Terang Abadi Raya
12.2014 - 08.2018
Chief Accountant
PT Terang Abadi Raya
02.2013 - 11.2014
Stocks Broker and Analyst
PT BNI Securities
10.2011 - 01.2013
Inventory Controller
CV Surya Inti Pangan
02.2007 - 08.2007
Bachelor of Economics - Financial Management
STIE Malangkuccewara