Summary
Overview
Work History
Education
Skills
Certification
Interests
Timeline
Hi, I’m

Winda Kartika

Digital Marketing Manager
Jakarta, winda,Indonesia
Winda Kartika

Summary

As a marketer, my primary role is to strategically promote products, services, or brands to target audiences, with the ultimate goal of driving sales and generating revenue. I am driven by achieving tangible results and have a proven record of delivering successful marketing campaigns that increase brand awareness, drive website traffic, generate leads, and ultimately boost sales revenue. I am highly adaptable to changing market dynamics and embrace new technologies and marketing trends. I continuously seek professional development opportunities to stay updated with the latest industry best practices and emerging strategies. I possess a strategic mindset and have a proven track record of creating effective marketing plans tailored to meet business objectives. By setting clear goals, defining target markets, and selecting appropriate marketing channels, I maximize the impact of campaigns and optimize return on investment (ROI). I am a passionate and results-driven marketer with a comprehensive skill set and a focus on delivering impactful marketing campaigns that drive business growth. As an individual with a business management degree, I possess a diverse skill set and a comprehensive understanding of various aspects of business operations. , my business management degree has provided me with a solid foundation in various aspects of business operations, strategic thinking abilities, leadership skills, financial acumen, and effective communication capabilities. With this educational background, I am well-prepared to contribute to the success of organizations and pursue a rewarding career in business management. my master's degree in communication has equipped me with a comprehensive skill set and a deep understanding of effective communication strategies. With this educational background, I am well-prepared to contribute to organizations' communication efforts, build strong relationships, and drive meaningful engagement with target audiences.

Overview

11
years of professional experience
2
years of post-secondary education
1
Certification
1
Language

Work History

PT Belanja Tanpa Batas
Tangerang, Indonesia

Digital Marketing Manager
12.2023 - Current

Job overview

  • Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
  • Increased customer engagement through social media.
  • Monitored return on investment of online and social media marketing efforts.
  • Utilized techniques such as cold calling, networking and prospecting to develop new leads.
  • Developed marketing content such as blogs, promotional materials, and advertisements for social media.
  • Tracked and capitalized on emerging industry trends to boost campaign performance.
  • Drove cross-functional collaboration with focus on quality service delivery.
  • Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
  • Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
  • Managed team engaged in ongoing product optimization, account management and ad placement.
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
  • Analyzed competitor pages to locate backlink and keyword opportunities.
  • Monitored trends in digital marketing landscape and adjusted strategies accordingly.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Created and managed social media campaigns to increase brand engagement.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Conducted market research to identify new opportunities and target markets.
  • Mentored local personnel on best practices and protocols to maximize productivity.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.

Lingkaran
Jakarta, Indonesia

Mentor Teacher Content Marketing
09.2023 - Current

Job overview

  • Monitored student classroom and outdoors activities to promote student safety.
  • Documented student behaviors, interventions, and outcomes to enable lead teacher to address pertinent issues.
  • Managed circulation services and front desk activities to render excellent service to library patrons.
  • Directed, coordinated and evaluated activities of personnel and support staff engaged in administering academic departments or alumni organizations.
  • Skilled at working independently and collaboratively in a team environment.

Unikreasi Citra Gemilang

Creative Strategist Marketing Manager
12.2017 - 12.2023

Job overview

  • Develop and implement brand strategies to effectively position the company's products/services in the market
  • Conduct market research to identify consumer trends, competitor activities, and potential opportunities for brand growth
  • Create and manage marketing campaigns across various channels, such as social media, email marketing, digital advertising, and traditional media
  • Collaborate with the creative team to develop compelling brand assets, including logos, visual identity, packaging, and promotional materials
  • Ensure brand consistency by establishing brand guidelines and providing guidance to internal and external stakeholders
  • Monitor and analyze brand performance metrics to measure the effectiveness of marketing initiatives and make data-driven recommendations for optimization
  • Stay updated on industry trends and emerging marketing techniques to maintain a competitive edge.
  • Conducted market research to identify customer needs and preferences.
  • Created suite of reactive KPIs spanning growth and brand and tied back to business objectives.
  • Analyzed multi-touch attribution touchpoints to develop perspective on creative sequencing across platforms and gameplan for iteration and improvement.
  • Evaluated market trends to inform targeted awareness and DR programs for customers.
  • Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
  • Created innovative advertising campaigns that successfully generated increased brand awareness and recognition.
  • Carefully prepared design layouts into prepress files for offset, web and digital printing.
  • Analyzed data and metrics to measure success of campaigns and adjust strategies accordingly.
  • Managed workloads of designers, illustrators and other team members to optimize productivity and timeliness of task completion.
  • Conducted research and identified market trends to inform creative direction.
  • Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
  • Coordinated with vendors and suppliers to source materials and equipment needed for production.
  • Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.
  • Fostered highly communicative, collaborative team culture on visual product projects.
  • Developed style guides to promote consistent branding across projects.

Metro, SOGO, Kartika Anugerah Kencana

Marketing Communications Manager
01.2017 - 12.2017

Job overview

  • Develop comprehensive marketing communication strategies aligned with the company's overall goals and objectives
  • Identify target audiences and define key messaging for different market segments
  • Conduct market research and competitor analysis to stay informed about industry trends and best practices
  • Branding and Messaging:
  • Develop and maintain a consistent brand identity across all communication channels
  • Craft compelling and impactful messaging that resonates with the target audience
  • Ensure all communication materials adhere to brand guidelines and standards
  • Content Creation:
  • Create engaging and relevant content for various platforms, including social media, websites, and print materials
  • Collaborate with designers, copywriters, and external agencies to produce high-quality marketing collateral
  • Digital and Social Media:
  • Manage the company's digital presence, including website content and social media platforms
  • Develop and execute social media campaigns to increase brand visibility and engagement
  • Monitor and analyze digital marketing performance metrics to optimize strategies
  • Public Relations and Media Relations:
  • Cultivate relationships with media outlets and influencers
  • Handle crisis communication and manage reputation management strategies
  • Event Planning and Execution:
  • Plan, coordinate, and execute marketing events, trade shows, and promotional activities
  • Collaborate with event vendors and partners to ensure successful event execution
  • Team Collaboration:
  • Work closely with cross-functional teams, including Sales, Product Development, and Creative, to align marketing communication efforts
  • Provide guidance and direction to team members, ensuring successful execution of marketing initiatives.

PT, Tiga Pilar Sejahtera Food

Brand Manager
12.2012 - 01.2017

Job overview

  • Develop brand and Marketing strategy and drive business growth
  • Winda Kartika - page 2
  • Handling and develop Maknyuss, Istana Bangkok, Jatisari and Desa Cianjur Branded Rice
  • Collaborate with the creative team to develop compelling brand assets, including logos, visual identity, packaging, and promotional materials
  • Ensure brand consistency by establishing brand guidelines and providing guidance to internal and external stakeholders
  • Monitor and analyze brand performance metrics to measure the effectiveness of marketing initiatives and make data-driven recommendations for optimization
  • Stay updated on industry trends and emerging marketing techniques to maintain a competitive edge
  • Manage relationships with external agencies and vendors to support brand marketing initiatives
  • Collaborate with cross-functional teams, including product management, sales, and customer support, to align brand strategies with business objective
  • Make a Strategic Marketing 6 P's for all branded rice and Budgeting with a focus on developing brand ( ATL, BTL and Trade Promo )
  • Develop, maintans and improve with our business relations and other related divison at Nasional ( Modern Trade & General Trade )

Education

Universitas Pelita Harapan

Master's degree from Communication and Media Studies
07.2017 - 05.2019

University Overview

Communication Theories: Understanding various communication theories that discuss how messages are conveyed, received, and understood by individuals and society. Media Studies: Studying various forms of media such as print media, electronic media, and digital media. The focus includes content analysis, media effects, and the role of media in culture. Mass Communication: Understanding how communication takes place on a large scale, involving mass media and its impact on the general public New Media and Digital Communication: Understanding the impact of digital technology on communication and how new media affects the way we communicate. Political Communication: Investigating the relationship between media, politics, and how political messages are delivered to the public. Advertising and Public Relations: Exploring how messages are conveyed through advertising and public relations to influence public perception.

PPM School Of Management

Bachelor's degree from Business Administration and Management, General

Skills

Integrated Marketing Communications Planningundefined

Certification

Talk Inc, professsional public speaking

Interests

Digital Marketing

Content Marketing

Brand Strategies

Creative Strategies

Sales Management

Media & Communication

Public Speaking

Timeline

Digital Marketing Manager

PT Belanja Tanpa Batas
12.2023 - Current

Mentor Teacher Content Marketing

Lingkaran
09.2023 - Current

Talk Inc, professsional public speaking

01-2018

Creative Strategist Marketing Manager

Unikreasi Citra Gemilang
12.2017 - 12.2023

Universitas Pelita Harapan

Master's degree from Communication and Media Studies
07.2017 - 05.2019

Marketing Communications Manager

Metro, SOGO, Kartika Anugerah Kencana
01.2017 - 12.2017

Brand Manager

PT, Tiga Pilar Sejahtera Food
12.2012 - 01.2017

PPM School Of Management

Bachelor's degree from Business Administration and Management, General

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Winda KartikaDigital Marketing Manager