Windu I. Yahya
Chief Executives Officer - 3rd Party Logistics
Jakarta
Summary
A Senior Supply Chain and Logistic Expertise with over 30 years of professional experiences across various positions in Supply Chain and Logistics industry. Proven track records in leadership positions within diverse cultures and have the experiences in managing Indonesia nationwide branch offices both in multinational company and local company.
Overview
33
33
years of professional experience
Work History
President Director/Chief Executive Officer (CEO)
PT Solusi Sinergi Logistik - SSL
08.2025 - Current
- Responsible for setting the overall strategies direction as Corporate Strategy Scenario to define Road Map, Milestones, Value, Vision and Mission as logistics company
- Develop initiatives strategy including Digital transformation to support Business Strategies and Business Model, focus to blue ocean strategy
- Ensure company’s growth, profitability and sustainability by performing operational leadership in efficiency to achieve company’s goals in revenue, P/L, EBITDA, shareholder value
- Good Corporate Government Leadership by fostering positive culture align with company’s vison and mission
- Performing strategic and financial decisions to be the trajectory of the company
- Building relationship with customers, investors, vendors, partners and government/regulator as stake holder managment
- Oversee day to day operations, budgeting, resources allocation and employee engagement
- A subsidiary company of PT Sinergi Solusi Utama – SSU and member of PLN Pension Fund
General Manager – Operations
PT Republic Express - REX
02.2025 - 07.2025
- Responsible for operations in Freight Forwarding, Warehouse and Distribution business to achieve company’s objective by implementing operation excellence to achieve revenue target and customer satisfaction
- Develop strategy of Digital transformation to change business process and culture within Freight, Warehouse and Distribution operations
- Enhancing and integrate Fleet Management System (FMS), Transport Management System (TMS) and Vendor Management System (VMS) in one super system called Relogs
- Manage Business Solutions department which responsible in cost modeling
- PT Sena Satwika - SSA A subsidiaries company of RPX One Stop Logistics
Vice President – Business Development & Marketing
PT Pos Logistics Indonesia - Poslog
02.2024 - 01.2025
- Responsible to develop corporate strategy including 5 years strategy plan
- Responsible to initiate Business Case, study and research comprehensive Feasibility Study to ensure business initiations are feasible both in business and market wise
- Conduct Proof of Concept (POC) to test and prove product, service and solutions are calibrated before
- Responsible to strenghten transportation vendor sourcing by optimizing Vendor Management System (VMS) to be competitive and in accordance with the industrial sector targeted by the business
- Responsible to manage, develop and enhance capacities as well as capabilities by optimizing Warehouse Management System (WMS) and customizing customer’s needs based on requirement and specification
- Responsible to develop individual capabilities of human capital in Operations Division to fit and match the assigned position
Vice President – Operations, Forwarding and Supply Chain
PT Pos Logistics Indonesia - Poslog
01.2023 - 01.2025
- Responsible to manage Project Logistics, Heavy Lifting Project Logistics and Contract Logistics as well as 3PL Warehouse within Operations Division
- Responsible to implement Digital Transformation Program throughout Operations Division
- Responsible to optimize Transport Management System (TMS) in managing all Transportations Mode to provide Shipment’s Track and Trace for customer’s satisfaction
- Responsible to strenghten transportation vendor sourcing by optimizing Vendor Management System (VMS) to be competitive and in accordance with the industrial sector targeted by the business
- Responsible to manage, develop and enhance capacities as well as capabilities by optimizing Warehouse Management System (WMS) and customizing customer’s needs based on requirement and specification
- Responsible to develop individual capabilities of human capital in Operations Division to fit and match the assigned position
- Responsible to manage 3 Operation Managers, 25 direct head counts, 9 Regional Operations Supervisor and more than 400 outsource man power
- A subsidiary company of PT Pos Indonesia Persero
Project Director - Cargo Operations and Handling System
PT Global Anugra Sistema
01.2022 - 12.2022
- Join consultancy with PT Solusi Kargo Nusantara as Licensee of Wise Cargo System In Indonesia to implement Cargo Operation Handling System at PT Angkasa Pura Kargo
Partner - Sourcing and Procurement
PT Global Anugra Sistema
01.2020 - 12.2022
- Authorized Agent and Sales Agent for:
- B+Btec – Diamond core drilling and Anchoring Technology
- Majestic – Intelligent Pigging and Pipeline Inspection
- Prysmian Cables – Power Transmission & Distribution for Mining – Oil & Gas
- Hubner : Rubber – Innovative rubber product for transport sector
Senior Consultant – Supply Chain and Operations
PT Global Anugra Sistema
07.2018 - 12.2019
- Leveraging Supply Chain in the era of Industrial 4.0 as a client’s strategic plan to be sustained in Agility and Disruptive dimension as a competitive advantage.
- Define the future of Supply Chain 4.0 to improve productivity, efficiency and quality of
- P e r a t i
- N , improve profitability, enhance competitiveness and satisfy customer experienced with digital solution utilize the state of the art supply chain solutions such as Internet of Things (IoT), RPA – Advance Robotics and Big Data Analysis
- Integrate – Interface End to End data integration to be Key Performance Indicator Dashboard for Management and Mobile Dashboard to include field engineer- operation
- Develop, design-redesign, improve and synchronize client’s existing Business Process to be transformed to Digital Integration Business Requirement Document as specification requirement.
- Deliver Project Roadmap of Digital requirement including IT application-software requirement to support client’s needs and requirement to have mutual agreement on Project Timeline, Development Stage, Unit Application Test, Training, Migration and Go Live implementation
- Responsible for project delivery and implementation to ensure smooth transitions when digital integration is implemented in client’s organization
General Manager – Supply Chain
PT Hutchison 3 Indonesia
01.2006 - 06.2018
- Responsible for ensuring end to end logistics from order to distribution of starter pack, voucher, mobile phone.
- Provided technical assistance in building BTS, including spare parts availability using ERP (Oracle) to achieve commercial results
- Responsible for logistics planning and procurement to ensure raw material and finished goods stocks are sufficient according to yearly sales forecast
- Responsible for quality monitoring to have sufficient stock of goods and accurate inventory management to supply Hutch Shops and distribution channel partners in agreed service level
- Responsible for end to end card provision management from request generating numbers, pairing & marrying numbers thru provision process on the network integrated to CRM, Billing System, Clarity, AUC & HLR to ensure numbers are pre-activated & ready to use by end subscribers
- Responsible for managing main and depot warehouse outsourced by the Logistics Service Provider to cover distribution nation wide
- Responsible for ensuring cost efficiency and cost saving for end to end Supply Chain
- Responsible for setting up warehouse facility to include IT hard ware, IT connection, Interface Warehouse Management System and ORACLE Inventory & Order Management module, and Material Handling Equipment
- Responsible for developing end to end Supply Chain business process requirements to enhance best practice in daily operations
- Report directly to Chief Finance Officer, while supervising 2 Logistics Managers, 4 Logistics Specialists and +300 contract logistics staff
Operation Senior Manager for FedEx Express RPX One Stop Logistics
PT Antareja Prima Antaran – RPX Group
01.2005 - 12.2005
- Responsible for non-Jakarta area to ensure branch operation services met ISO 9001 requirements related to operations quality
- Responsible for generating sales revenue, developing and implementing distribution and logistics strategy, and managing sales growth and operations functions in 15 branches and 22 agent locations.
- Reported directly to Managing Director, while supervising 9 Branch Managers, 6 Branch Supervisors, 2 Operations Specialists, and 1 Branch Administration staff.
Marketing Manager for FedEx Express
PT Repex Perdana International
02.2002 - 12.2004
- Responsible for developing and implementing marketing plan and strategies for Indonesia nationwide to optimize revenue, volume and profit (including marketing activities).
- Responsible for analyzing pricing policy and developing recommendations related to the policy revision.
- Reported directly to Senior Manager for Sales and Marketing, while supervised 3 Marketing Specialists and 2 Marketing Analysts.
- Licensee of Federal Express Corporation
Operation Manager for FedEx Express
PT Repex Perdana International
06.2000 - 01.2002
- Responsible for non-Jakarta area to ensure branch operation services met ISO 9001 requirements related to operations quality
- Responsible for developing operations strategy and overseeing operations management over the region
- Responsible for developing and implementing the Indonesia FedEx operations system throughout the region.
- Reported directly to Senior Manager for Operations, while supervised 1 Operations Specialist and 1 Branch Administration staff.
Key Account Manager for Trakindo Utama Logistics and Distribution
PT Odinta Pronto Express
01.1999 - 06.2000
- Responsible for managing and coordinating sales activities for Trakindo Utama, for ensuring sales growth and its market shares, and for developing domestic market on mining industry.
- Responsible for developing operations system and procedure.
- Reported directly to General Manager, while supervised 3 Key Account Executives
Customer Service Manager for Very Important Package (VIP)
PT Senawangi Sempati
06.1995 - 12.1998
- Responsible for managing customer service unit in order to meet ISO 9002 for quality assurance in servicing, and for developing and implementing tracing and tracking system procedures (to include managing customers’ complaints and claims).
- Reported directly to General Manager, while supervised 2 customer service supervisors, 10 call center agents, 4 trace agents, and 15 customer service agents at branch offices
Area Manager for Very Important Package (VIP)
PT Senawangi Sempati
05.1994 - 06.1995
- Responsible for managing and coordinating sales activities for greater Jakarta area (incl. monitoring competition activities), for ensuring sales growth and its market shares and market development.
- Reported directly to Business Development Manager, while supervised 4 Account Executives.
Account Executive for United Parcel Service (UPS)
PT Global Putra Indonesia
04.1993 - 05.1994
- Gain new business and maintain existing customers to achieve target given by company
- Responsible for sales growth in appointed territory
- Reported directly to Sales Supervisor
Education
Master of Management - Strategic Management
12-2018
Graduated in December 2018
Bachelor of Law - undefined
03-2010
Graduated in March 2010
Diploma in Managerial Principle - Marketing
12-1992
Graduated in December 1992
Certificate of Marketing - Chartered Institute of Marketing
10-1991
Graduated in October 1991
Skills
Warehouse Operation: To ensure effective and efficient operation managing stocks in Inventory Systems
3PL Warehouse Operations: To plan, build and develop end-to-end warehouse Infrastructure from the start-up of the business up to its operation to achieve operational excellence
Supply Chain IT System: To interface all inventory data (Warehouse Management System) with financial accounting (ERP system) and other system
Lean logistics: To improve inventory management, stocks control accuracy and product handling (including Value Added Logistics), and also on time delivery from distribution center
Accomplishments
- United Parcel Service (UPS) 1993 Top Sales Revenue in Q4
- Very Important Package (VIP) 1994 Signed partnership contract with PT Trakindo Utama, as Logistics and Distribution partner to deliver Caterpillar spare part to Freeport Indonesia project in Timika
- 1994 - 1995 Set up and implemented charter flight project from Jakarta to Timika (2 flights chartered) as solution to PT Trakindo Utama to move Caterpillar spare parts 15 tons per flight chartered utilized Antonov Freighter flight (AN-74) to PT Freeport Indonesia mining project
- 1996 Passed and received ISO 9002 certification in the area of Customer Service and Track & Trace Service
- Pronto Express 1998 – 1999 Set up, developed and established new cities destination as branch office specifically to serve Mining companies such as Timika-Jayapura, Soroako- Sulawesi Tengah, Batu Hijau-Sumbawa, Minahasa-Sumatera Utara, Ternate-Maluku Utara, Halmahera – Maluku Utara for major clients such as Trakindo Utama, PT Freeport Indonesia, PT New Mount, Fluor Daniels, Petrosea, Slumberger
- Set up, developed and established Multi-Moda Transportation solutions by utilized air freight, sea freight and land freight as combined transport mode to deliver and serve major Mining companies spare part distribution across the nations
- FedEx Express (FedEx) 2000 - 2001 Completed set up and implemented FedEx On Line Tracking system in major branch offices such as Bandung, Surabaya, Denpasar, Semarang, Medan and Jogjakarta
- Completed set up and implemented FedEx On Line Manifesting system in major branch offices such as Bandung, Surabaya, Denpasar, Semarang, Medan and Jogjakarta
- 2001 Implemented FedEx International Priority Distribution product in Bali dedicated to PT Novica Bali as part of specific Express delivery solution from Denpasar-Bali to many cities in United States
- 2001 Courier Route Re-Structure for Jakarta, Bandung, Surabaya and Denpasar delivery area, enable to create new effective and efficient courier routes to maximize courier routes capacity during high peak days and to lower down courier routes capacity during low peak days within a week.
- 2002 Grand launched Asia One in Indonesia market, a Next Day Delivery solutions to major clients as a comprehensive Marketing Strategies and Tactics
- Hutchison 3 Indonesia (3) 2007 Build up State of The Art warehouse operations for storage of inventory and non-inventory items with tight time line schedule only 6 months (Jun – Nov 2006) to support soft launch target in Dec 2006 and G r a n d L a u n c h e d in March 2007 by implementing 3rd Party Logistics Ceva Logistics as contract logistics partner
- Develop Business Policy and Procedure for Supply Chain Operation Business Process including Work Manual Procedure and Work Instruction
- Develop and customize Warehouse Management System (Manhattan) module to be interfaced and link to other sub systems such as:
- O ORACLE ERP Inventory, Procurement and Order Management modules
- O Interface card provision process from CRM module, Billing system, Clarity system & AUC system on 3 GSM network
- 2009 Renewed contract logistics and improved warehouse capacity by expanded warehouse facility, increased number of contract logistics staff, ramped up number of Starter Pack Kitting production, and improved Health, Safety and Equipment (HSE) process.
- 2010 Improved Kaizen process:
- O increase number of % quality Inbound Raw Material from 68% to 98,9%
- O reduce searching verification document time from 41.25 minutes to 22.58 minutes
- O increase number of kitting Starter Pack productivity per man hour from 170 packs to 195 packs per man hour
- 2011 implemented 2nd journey of advance “Lean Logistics” implementation to implement process changes in Starter Pack Kitting as well as increase productivity per staff from 25 second per piece to be 20 second per piece. Lean milestone included some key important aspects such as:
- O created ABC Analysis to speed up replenish process and time efficiency
- O created Pokakoye to reduce mistake in Starter Pack identification during quality control
- O implemented Water Spider for raw material replenishment during kitting process to increase productivity
- 2014 3 warehouse operation relocation to move to new bigger location that included key activities:
- O Re-tender 3rd party logistics partner and appointed new 3PL partner “CSL Logistics”
- O Increase warehouse space capacity from 2,200 sqm to 3,300 sqm
- O Reduced warehouse cost by re-negotiating major cost elements by offering incremental number of inventory items projected 2014 – 2018
- O Migrated inventory data from previous system to new CSL Warehouse Management System (99.98% inventory data accuracy)
Guess Speaker Experiences
- 2002 Binus International University – IT Faculty Undergraduate Program How important Transport Management System for Express, Logistics & Distributions company like FedEx Express
- 2003 BBDO – Komunika – Annual Client’s Meeting The story behind successful of FedEx Asia One launch in Indonesia
- 2007 TNT Express Indonesia – National Operation Meeting Distributions closer to customer by Hub and Spoke system
- 2008 PCP – Priority Cargo Package Annual Meeting Introducing Integrated Warehouse Management System (WMS) implementation
- 2019 PT Wijaya Karya Tbk – Departement Industrial Plan Introducing EPC 4.0, a new transformation of EPC sector & industry
Facilitator & Trainer Experiences
- 1995 – 1997 Very Important Package (VIP) – Customer Service Department Frontline Customer Service Excellence, Professional Courtesy Backline Track & Trace Service Excellence, Handling Customer’s complain and claim
- 1996 - 1998 Very Important Package (VIP) – Customer Service Department ISO 9002 quality procedure in the area of Customer Service and Track & Trace Service
- 2000 - 2005 FedEx Express – Operation Department Cosmos System for Operation Track & Tracking Manifesting On Line System Field Activity Management Information System (FAMIS) Pick Up and Delivery - Super Tracker for Scan Barcode and Update Status
- 2006 – 20018 Hutchison 3 Indonesia – Supply Chain Department Hub & Spoke Distribution System Warehouse Operation – Main and Depo Warehouse Operation Inventory – Available Stock
Special Recognition
2001 Bravo Zulu Award, for excellent implementation of On-Line Manifest (FedEx), 2001 Bravo Zulu Award, for outstanding performance and contribution FY 01 (FedEx), 2002 Bravo Zulu Award, for successful Courier Route Restructure FY 02 (FedEx), 2004 Bravo Zulu Award, for outstanding execution of FedEx Asia One launch (FedEx), 2005 5 years of dedicated service, for significant milestone and contributions (FedEx), 2007 Grand Launching of 3 Indonesia, for operational successful 100% system integration (3), 2017 10 years of dedicated service, for significant milestone and important role (Hutchison 3)
Timeline
President Director/Chief Executive Officer (CEO) - PT Solusi Sinergi Logistik - SSL
08.2025 - Current
General Manager – Operations - PT Republic Express - REX
02.2025 - 07.2025
Vice President – Business Development & Marketing - PT Pos Logistics Indonesia - Poslog
02.2024 - 01.2025
Vice President – Operations, Forwarding and Supply Chain - PT Pos Logistics Indonesia - Poslog
01.2023 - 01.2025
Project Director - Cargo Operations and Handling System - PT Global Anugra Sistema
01.2022 - 12.2022
Partner - Sourcing and Procurement - PT Global Anugra Sistema
01.2020 - 12.2022
Senior Consultant – Supply Chain and Operations - PT Global Anugra Sistema
07.2018 - 12.2019
General Manager – Supply Chain - PT Hutchison 3 Indonesia
01.2006 - 06.2018
Operation Senior Manager for FedEx Express RPX One Stop Logistics - PT Antareja Prima Antaran – RPX Group
01.2005 - 12.2005
Marketing Manager for FedEx Express - PT Repex Perdana International
02.2002 - 12.2004
Operation Manager for FedEx Express - PT Repex Perdana International
06.2000 - 01.2002
Key Account Manager for Trakindo Utama Logistics and Distribution - PT Odinta Pronto Express
01.1999 - 06.2000
Customer Service Manager for Very Important Package (VIP) - PT Senawangi Sempati
06.1995 - 12.1998
Area Manager for Very Important Package (VIP) - PT Senawangi Sempati
05.1994 - 06.1995
Account Executive for United Parcel Service (UPS) - PT Global Putra Indonesia
04.1993 - 05.1994
Sjahyakirti University - Bachelor of Law,
Stamford College - Diploma in Managerial Principle, Marketing
Stamford College - Certificate of Marketing, Chartered Institute of Marketing
Binus Business School - Master of Management, Strategic Management