Wira Tirta Laksono
Ulm
Summary
Experienced product owner using Agile and Scrum methodologies.
Defining a product vision and roadmap with a customer-focused
approach. Collaborating with cross-functional teams to deliver highquality products and exceptional customer experiences. Proven track
record in translating customer needs into product backlogs.
Overview
15
15
years of professional experience
Work History
Product Owner 3D heads-up display (HUD)
BMW Group
05.2023 - Current
- Led the successful integration of ADAS and Navigation User Interface in the 3D Heads-Up Display for the Neue Klasse Platform, enhancing user experience and system functionality
- Spearheaded the product roadmap, aligning development teams and product management
- Managed and prioritized the product backlog, serving as the primary contact for inquiries, issue resolution, and user feedback
- Led cross-functional teams to ensure timely, high-quality product releases
- Identified and resolved issues proactively, implementing innovative solutions before vehicle production
- Optimized budgets and resource allocation for efficient execution and delivery
Product Owner Navigation
BMW Group
11.2018 - 10.2023
- Developed and launched BMW Turn-by-turn navigation features across head-unit generations in Head-up display, Instrument Cluster and Central Display
- Integration of the Carplay and AndroidAuto Navigation into head-up-display and Instrument Cluster Widget
- Supervised and directed the entire product lifecycle from concept to successful launch
- Enhanced customer experiences by shaping BMW Navigation through analysis and collaboration with cross-functional teams
- Led product roadmap planning, effectively communicating vision and strategy, and facilitating effective communication between development and product management
- Managed backlog, prioritized user stories, and served as the primary contact for product inquiries, issue resolution, and user feedback
- Led development teams to ensure timely and high-quality product releases
- Proactively addressed issues and proposed innovative solutions before vehicle production
- Streamlined product budgets and resources, ensuring efficient allocation and delivery
Feature Owner - Video Augmented Reality
Pixida GmbH
05.2018 - 10.2018
- Leveraged my expertise in Navigation to enhance BMW user experience through Augmented Reality technologies, worked collaboratively with a cross-functional team in BMW to drive innovation in infotainment area
- Designed comprehensive customer feature specifications for Video Augmented Reality to enhance BMW navigation experiences
- Streamlined the preliminary assessment to bring ideas and features closer to series production standards
- Facilitated feature reviews between development teams and internal stakeholders
Feature Owner - Turn-by-turn Navigation for ASIA Market
Pixida GmbH
08.2015 - 05.2018
- Enhanced customer experience and optimized features in BMW's turn-by-turn navigation system tailored for the Asian market
- Designed features specifications for the BMW turn-by-turn navigation system in alignment with BMW design language and local market regulations
- Coordinated and streamlined feature development with UX, design, and product development teams, along with international map suppliers
- Conducted comprehensive assessments of the usability, design, and technical feasibility of BMW turn-by-turn navigation features
- Proactively identified and validated solutions for issues before the commencement of vehicle production
Telematic Engineer Support
BMW Group
08.2014 - 08.2015
- Provided expert-2nd-level technical support for BMW ConnectedDrive and MINI Connected, ensuring seamless connectivity and digitalization
- Investigated and resolved customers' issues in BMW ConnectedDrive by analyzing the back-end system logs
- Effectively resolved critical priority customer issues in close coordination with development teams
- Coordinated with the quality management team to provide support and offer recommendations, contributing to the enhancement of ConnectedDrive Services' quality
Application Engineer
Continental Engineering Services
04.2014 - 08.2014
- Provided customized profiles for vehicle tailgate closure across Volkswagen Group brands
- Conducted technical calibration and parameterization of power closure electronic control units for testing and validation purposes in Volkswagen Group vehicles
- Provided technical assistance throughout the vehicle testing and validation phases
Master Thesis
BMW Group Research and Technology
01.2013 - 07.2013
- Master Thesis: Development of alternative driving interface for vehicle longitudinal guidance
- Evaluated latest advancements in driving interface technologies
- Developed a simulation model for active cruise control
- Established a state-machine for the alternative driving interface concept
- Validated the alternative driving interface concept in the test vehicle
- Enhanced the state-machine by leveraging simulation data and measurements obtained from real traffic test drives
Internship
BMW Group Research and Technology
03.2012 - 09.2012
- Topic: Data analysis of collision warning situation
- Analysed and evaluated the occurrences of collision warning situations
- Validated the accuracy and reliability of the measured data
- Reviewed and screened the occurrences of longitudinal deceleration in diverse driving scenarios
- Classified the driver's natural driving behavior in various critical situations
- Represented BMW Group at the final event of EU research projects (euroFOT) in Brussels
Internship and Bachelor Thesis
Fraunhofer ISE
06.2010 - 02.2011
- Topic: Development of a hybrid battery system from lithium cells and lead acid battery
- Conducted performance tests on lead-acid batteries and lithium cells from diverse manufacturers
- Engineered a customized module frame specifically designed for lithium cells
- Selected and procured vital electronic components for the prototype
- Designed a control cabinet for the hybrid battery system
- Programmed microcontrollers to govern the behavior of the hybrid battery system
- Validated and reviewed the hybrid battery system
Education
Master of Science (M.Sc.) - Automotive Mechatronics
Munich University of Applied Sciences
01.2013
B.Eng - Mechatronik
FH Aachen University of Applied Sciences
01.2011
Skills
- Advanced Driver-Assistance Systems (ADAS)
- Augmented Reality (AR)
- Coordinating Skills
Websites
Languages
German
English
Indonesian
Timeline
Product Owner 3D heads-up display (HUD)
BMW Group
05.2023 - Current
Product Owner Navigation
BMW Group
11.2018 - 10.2023
Feature Owner - Video Augmented Reality
Pixida GmbH
05.2018 - 10.2018
Feature Owner - Turn-by-turn Navigation for ASIA Market
Pixida GmbH
08.2015 - 05.2018
Telematic Engineer Support
BMW Group
08.2014 - 08.2015
Application Engineer
Continental Engineering Services
04.2014 - 08.2014
Master Thesis
BMW Group Research and Technology
01.2013 - 07.2013
Internship
BMW Group Research and Technology
03.2012 - 09.2012
Internship and Bachelor Thesis
Fraunhofer ISE
06.2010 - 02.2011
Master of Science (M.Sc.) - Automotive Mechatronics
Munich University of Applied Sciences
B.Eng - Mechatronik
FH Aachen University of Applied Sciences
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