Digital Marketing Director
Open To Work
Wira Utama
Hot Stone Bali, Kamandalu Ubud, Soulshine Bali, Hotel K Villa & Resort, Nesara Bay Lombok, Inspira Collections, Puri Canggu, Nicks Lembongan
Denpasar,Denpasar
Work Preference
Job Search Status:
Open to work
Desired Job Title
Digital Marketing DirectorDirector of Marketing CommunicationsDirector of Marketing and AdvertisingDigital Marketing StrategistDigital Marketing Expert
Work Type
Full TimePart TimeContract WorkGig WorkConsulting
Location Preference
On-SiteRemoteHybrid
Open to relocation:
Yes
Minimum Desired Compensation
$45000/yr
Important To Me
Work-life balanceCompany CultureFlexible work hoursPersonal development programsHealthcare benefitsCareer advancementWork from home optionPaid time offTeam Building / Company RetreatsPaid sick leave4-day work week
1
Certification
10
years of professional experience
Innovative Director of Marketing with 25+ years of experience leading successful marketing initiatives, digital project leads and campaigns and re-branding. Adept at analyzing market trends and consumer behavior to develop targeted strategies that drive brand awareness and revenue growth. Exceptional communication skills and a talent for building and leading high-performing teams.
Work History
Director of Marketing / Strategic Partner
1 Year 3 Months- As an Marketing Director and Strategic Advisor, I develop and execute end-to-end online revenue strategies for luxury hospitality brands in Bali and Lombok, including Kamandalu Ubud, Soulshine Bali, Bambootel Sawah View, Nesara Bay City Lombok, LUX Projects Bali, and K Hotels & Resorts. My scope covers market positioning, performance marketing, SEO, social media, email and CRM, website optimization, and OTA/direct channel mix in order to increase direct bookings, ADR, and overall online revenue.
Corp.Cluster Digital Marketing Manager
1 Year 11 Months- Spearheaded digital marketing strategies for luxury hotels in Bali, focusing on SEO, SEM-PPC and SMM campaign optimization to 100% increase and drive more web direct booking for revenue growth. Implemented growth hacking techniques that led to a 30% increase in organic website traffic and user engagement. Analyzed marketing intelligence data to enhance UI/UX design, web content marketing that significantly improving hotel performance metrics. Brands: Hanging Gardens of Bali, Nandini Jungle Resort, Elevate Bali Munduk, Seven Secrets Resort Lombok, Private Jet Villa Bali and Hidden Palace Residence Ubud Bali.
Digital Marketing Director
4 Years 5 Months- Directed and leads digital projects at DigiLAB, including site launches and advertising campaigns, ensuring timely delivery. Collaborated with cross-functional teams to meet quality standards and budget constraints. Leveraged expertise in SEO, Google Ads, Meta Ads, Google Analytics, and content marketing to enhance online visibility and revenue growth. Brands: Viceroy Bali, Aperitif Bali, Grun Resorts Bali, Fill Up Club Bali, Paletas Wey, Kasih Ibu International Hospital, Mirah Hospitality and Property Developments, Palmagoon, Watch Republic, etc.
Marketing Manager
1 Year 5 Months- Developed and executed comprehensive marketing strategies for WHM Villas & Resorts Bali, enhancing digital presence. Managed Google Ads campaigns, resulting in increased online visibility and significant revenue growth. Analyzed web analytics data to optimize marketing efforts, driving direct bookings through targeted campaigns.
Education
Master of Business Administration
An accomplished professional with an Online MBA in Business Management & Leadership (G.P.A 4.0, Atlanta College of Liberal Arts and Sciences, USA) and an Online Mini-MBA in Business Management (83.33%, IBMI, Germany). My studies have provided a strong foundation in modern business strategies and leadership principles, preparing me for a leadership role in a fast-paced environment.
Diploma in Business Studies and Nano Diploma in Artificial Intelligence
An accomplished professional with an Advanced Diploma in Business Studies (The London School of Public Relations, Jakarta) and an Advanced Nano Diploma in Artificial Intelligence (Edapt-London Academy of Applied Technology, UK). My studies have provided a strong foundation in strategic communication and cutting-edge technology, preparing me for a leadership role in a fast-paced environment.
Skills
Digital Marketing Strategy
SEO & Google Ads
Brand Management
Market Analysis
Campaign Management
Content Marketing
SocMed Marketing & Meta Ads
Data Analytics
CRM and EDM Campaign
SEMrush
Ahrefs
MOZ
Ubersuggest
ScreamoFrog and Search Atlas
SEO Power Suites
Certification
- Certified Hotel Sales & Marketing Director by Europe Hotel School London(EHOS)
- Mini-MBA in Leadership by Global Institute of Management Excellent, London, UK.
- Professional Certificate in Digital Marketing Strategy by London School of Business Adm
- Public Relations Expert Certificate by Youview London University, Uk.
- Professional Certified in Marketing Communications Strategy and Planning by MSBM,UK
- Professional Certified in Strategic Brand Development and Int'l Marketing by MSBM,UK
- Professional Certified in Advanced Management Training and Growth Hacking by EA2L.
- Professional Certificate in Innovation Strategy and Leadership by EILM, Dublin, Ireland
- Professional Certificate in Advanced Website Conversion Rate Optimization by SKILLUP
- Master in Global Digital Marketing by LEEA-London Executive Education Academy, UK.
- Executive Diploma of Chief Digital Officer and Strategic Digital Transformation for Business Growth by MTF-Institute of Management, Technology & Finance, Portugal
Timeline
Director of Marketing / Strategic Partner
Hot Stone Bali, Kamandalu Ubud, Soulshine Bali, Hotel K Villa & Resort, Nesara Bay Lombok, Inspira Collections, Puri Canggu, Nicks Lembongan
03.2025 - 06.2026Read More
Corp.Cluster Digital Marketing Manager
Hanging Gardens International
01.2023 - 12.2024Read More
Digital Marketing Director
Digilab Indonesia
04.2018 - 09.2022Read More
Marketing Manager
WHM Hospitality Management Bali
07.2016 - 12.2017Read More
LSPR-GSC & Edapt LAAT, London, UK
Diploma in Business Studies and Nano Diploma in Artificial Intelligence
Read More
ACLAS, Georgia, USA & IBMI Berlin, Germany
Master of Business Administration
Read More