Wira Triasmara Surya Wira

While working as a Senior Copywriter at Dentsu, I have had the opportunity to collaborate on numerous TVCs, digital campaigns, and on-ground activities for prominent brands such as Mayora, Kalbe, Bank Mandiri, Lazada, MariFood, Combiphar, and others. My role extends beyond creating copy; I also serve as an idea conceptor, contributing innovative concepts that have successfully retained several clients. At Dentsu, I frequently win significant pitches across digital, ATL, and BTL channels. This environment continually enhances my skills and expertise as a copywriter.

As a Senior Copywriter at Havas Village, I had the opportunity to further develop my creative abilities under the direct guidance of experts in the advertising field. During my tenure, I managed key brands such as Bebelac, Garuda Food, Pizza Hut, and Marugame Udon. My efforts were recognized through several prestigious awards, including being a monthly winner of ads of the quarter and receiving silver and gold trophies at the 2016 Citra Pariwara.

As a Communications Officer at Creative Hothouse, a client of my previous employer Ogilvy and Mather, I was responsible for creating content and copy for the applications developed by Creative Hothouse. My role encompassed not only writing copy and scripts but also managing and creating all the content for their social media platforms. This position provided me with extensive experience in digital advertising, enhancing my skills and broadening my understanding of the digital landscape.

I worked as a copywriter at Ogilvy and Mather Advertising, where I had the privilege of handling several big brands such as Konimex (Paramex and Hexos), Gudang Garam, Nestle (Milo and Dancow), and Unilever (Close Up). My responsibilities extended beyond creating copy for TV adverts to include writing scripts for radio adverts, crafting jingles, and composing advertorials.

During my time at Ogilvy, I learned a great deal about creativity in writing copy and scripts for advertisements. Under the mentorship of an award-winning mentor, my writing skills continuously improved and reached new heights. This experience honed my ability to deliver compelling and effective advertising content across various media platforms.

As a scriptwriter at Mahaka Media, I'm an integral part of the creative team, dedicated to producing high-quality Islamic television programs for Alif TV (part of Mahaka Media). My role involves crafting engaging and meaningful scripts that resonate with our audience. Over my tenure, I have successfully contributed to the creation and development of six TV programs, ensuring that each one delivers impactful and inspiring content.