Wiryo
Tangerang,Banten
Summary
Experienced channel strategy in trade marketing with a demonstrated history of working in the field sales. Skilled in negotiation, analytical skills, sales management and a team player. Strong operational sense with a Retailer Background.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Key account manager
Pinus Merah Abadi (Nabati)
Tangerang, Banten
10.2024 - Current
- Identified opportunities for cross-selling, created additional revenue streams.
- Formulated strategic plans to increase product visibility and market share.
- Worked closely with sales team, ensured achievement of set targets.
- Managed complex sales cycles for maximised business growth.
- Negotiated profitable contracts to ensure mutual benefit.
Key account manager
Reckitt Benckiser
Jakarta, Jakarta
08.2021 - 09.2024
- Construct total plan for local modern trade channel and execute with strong drive thru collaboration and leadership to always aim for achieving total company target
- Strengthened key client relationships by developing tailored account strategies.
- Managed complex sales cycles for maximised business growth.
- Secured long-term customer loyalty with excellent service and understanding of client needs.
- Negotiated profitable contracts to ensure mutual benefit.
Key Account Operational Manager (Alfamart)
Danone Early Life Nutrition, Jakarta
Jakarta, Jakarta
02.2019 - 08.2021
- Managing business of total ELN Brands: SGM, Bebelac, and Nutrilon in National sales target from Account. Securing number of growth of the total regions happened with create forecast estimation based on internal target for Account by branches.
- Organised team building activities, boosting staff morale and workplace cohesion.
- Facilitated communication channels between departments, enhancing overall organisational efficiency.
- Coordinated logistics operations, ensuring timely delivery of products and services.
- Improved operational transparency through implementation of robust reporting systems.
Channel Manager Supermarket
Danone Early Life Nutrition, Jakarta
Jakarta, Jakarta
03.2018 - 01.2019
- Managed cross-functional teams for efficient project completion and optimal productivity.
- Developed strategic partnerships by fostering relationships with key industry stakeholders.
- Drove market growth for increased brand visibility and revenue generation.
- Created comprehensive channel strategy to expand market reach and increase sales.
- Conducted detailed market analysis to identify opportunities for business expansion.
- Enhanced partner relations with regular communication and collaborative problem solving.
Field Fundamental & Channel Manager
Danone Early Life Nutrition
Jakarta, Jakarta
10.2017 - 02.2018
- Boosted brand recognition with implementation of innovative marketing strategies.
- Created comprehensive channel strategy to expand market reach and increase sales.
- Managed cross-functional teams for efficient project completion and optimal productivity.
- Optimised distribution processes, resulting in smoother operations and improved customer satisfaction.
- Implemented successful product launches, which greatly enhanced brand image.
- Fostered positive work environment, boosting overall staff morale and engagement.
Assistant category manager
PT.Sumber Alfaria Tijaya Tbk.
Tangerang, Banten
10.2011 - 10.2017
- Reviewed performance metrics regularly, identified areas of improvement within the category management process.
- Improved product visibility by implementing innovative shelf layout strategies.
- Coordinated cross-functional teams for effective category management.
- Identified potential suppliers by conducting thorough market analysis.
- Assessed consumer behaviour trends, tailored marketing strategies accordingly.
- Implemented new merchandising techniques, enhanced store aesthetics and customer experience simultaneously.
Operational store
PT Sumber Alfaria Trijaya Tbk
Tangerang, Banten
01.2004 - 10.2011
- Trained staff in advanced selling techniques to increase customer satisfaction levels.
- Coordinated window displays, resulting in enhanced store visibility and appeal.
- Oversaw stock inventory management for seamless operation flow during peak sales periods.
- Compiled weekly schedules to ensure optimal staffing levels during busy retail periods.
- Implemented promotional campaigns aligning with seasonal trends to drive footfall into the store,.
- Fostered relationships with customers through personalised shopping experiences, enhancing brand loyalty,.
- Collaborated closely with regional managers on strategic planning initiatives aimed at boosting revenue growth,.
- Delegated tasks appropriately among personnel, reinforcing team synergy and effectiveness in operations.
Education
Bachelor of Economics - Economics Management at Faculty of Economics
Muhammadiyah University
Tangerang /2010 - /2014
Skills
- Account management
- Client relationship management
- Upselling and cross-selling techniques
- B2B account management
- Good communication skills and analytical thinking skills
- Spaceman Retail
Certification
1. Negotiation skills SCOTWORK by Danone 2021
2. Customer Collaboration in Digital Transformation By Danone Collage 2019
3. Show And Tell Presentation Skill By Danone Collage 2019
4. Training Marketing for Non Marketing By Danone Collage 2018
5. Space Management By Nielsen 2016
Achievement
1. Directshipment Project ,supply from Factory to DC Account (Alfamart) 2020.
2. CPFR Project ( Collaboration Planning Forcasting and Replanishment) 2019.
3. Project Remapping planogram & Relayout Toys Category 2016
Accomplishments
Best KAM 2023 at Reckitt Benckiser Indonesia
Timeline
Key account manager
Pinus Merah Abadi (Nabati)
10.2024 - Current
Key account manager
Reckitt Benckiser
08.2021 - 09.2024
Key Account Operational Manager (Alfamart)
Danone Early Life Nutrition, Jakarta
02.2019 - 08.2021
Channel Manager Supermarket
Danone Early Life Nutrition, Jakarta
03.2018 - 01.2019
Field Fundamental & Channel Manager
Danone Early Life Nutrition
10.2017 - 02.2018
Assistant category manager
PT.Sumber Alfaria Tijaya Tbk.
10.2011 - 10.2017
Operational store
PT Sumber Alfaria Trijaya Tbk
01.2004 - 10.2011
Bachelor of Economics - Economics Management at Faculty of Economics
Muhammadiyah University
/2010 - /2014
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