WULAN SETIAWATI
Digital Marketer
Summary
My background in digital strategy, content creation, and social media planning enables me to support your objectives effectively. I'm enthusiastic about the chance to work with forward-thinking teams and use data-driven insights to strengthen your digital presence and deliver impactful results.
Overview
11
11
years of professional experience
Work History
Digital Strategist Manager
Mayapada Healthcare Group
04.2025 - Current
- Developed data-driven strategies that increase engagement and grow followers
- Led cross-functional teams to execute campaigns.
- Analyzed digital trends, identifying new opportunities for growth.
- Developed a structured system for partnership workflow management.
- Maintain partnerships that expanded reach and drove awareness growth.
- Utilized analytics tools to track performance and refine strategies.
Senior Digital Strategist
Mayapada Healthcare Group
04.2024 - 03.2025
- Led digital campaign planning and strategy for Mayapada Hospital across various digital channel.
- Monitored campaign performance, generate reports, and conducted data-driven analysis to optimize results.
- Developed engaging content strategies, driving user engagement.
- Built and create communication strategy for partnerships with external partners, including Key Opinion Leaders/Influencers, content creator, online communities, digital media
Digital Strategist & Campaign Specialist
Mayapada Healthcare Group
08.2019 - 04.2024
- Developed and implemented small to large scale digital campaigns.
- Conducted performance analysis and delivered campaign reports.
- Managed partnerships and collaborations with external partner to maximize campaign impact.
Digital Content Specialist
Digital Agency - SAC (Science Art Communication)
02.2018 - 08.2019
- Develop and execute weekly editorial plan to maintain consistent and engaging social media content
- Manage day-to-day operations of brand social media accounts
- Support the execution of digital campaigns
- Live reporting during events across social media platforms to increase event reach and interaction
- Direct and oversaw social media photoshoots to ensure brand-aligned visual content
- Managed social media content for brand: BCA (GoodLife BCA)
Jr. Digital Strategist
Digital Agency - Bounce Indonesia
06.2016 - 09.2017
- Developed digital strategies to support brand campaigns and increase online visibility.
- Generated performance reports and conducted in-depth analysis of digital campaigns to optimize future initiatives.
- Created strategic content plans and ideated engaging social media activities that align with brand goals.
- Managed digital marketing initiatives for various brands, including: Milna, KALBE International, KALBE Family, Diva Beauty Drink, Snackit Nastar, Mirabella, Indonesia Kaya, Ayam Laris, and Indah Kontroversi.
Social Media Planner
Digital Agency - Bounce Indonesia
10.2014 - 05.2016
- Developed content to maintain consistent brand presence across social media platforms.
- Managed and monitored social media accounts
- Planned and executed various social media activities and campaigns to drive engagement and brand awareness.
Education
Bachelor of Communication -
Universitas Multimedia Nusantara
01.2014
Senior High School - Social Science
Strada St. Thomas Aquino
01.2010
Skills
Digital marketing & social media optimization
Timeline
Digital Strategist Manager
Mayapada Healthcare Group
04.2025 - Current
Senior Digital Strategist
Mayapada Healthcare Group
04.2024 - 03.2025
Digital Strategist & Campaign Specialist
Mayapada Healthcare Group
08.2019 - 04.2024
Digital Content Specialist
Digital Agency - SAC (Science Art Communication)
02.2018 - 08.2019
Jr. Digital Strategist
Digital Agency - Bounce Indonesia
06.2016 - 09.2017
Social Media Planner
Digital Agency - Bounce Indonesia
10.2014 - 05.2016
Senior High School - Social Science
Strada St. Thomas Aquino
Bachelor of Communication -
Universitas Multimedia Nusantara