Xecilia Mediana
Final Year Branding Student At Universitas Prasetiya Mulya
Tangerang
Summary
Savvy Social Media Manager with proven knowledge in Branding. Experienced in social media management for varieties of organization and businesses. Excellent analytical, organizational, and decision making abilities. Confident to help company meet its goals.
Overview
6
6
years of professional experience
3
3
years of post-secondary education
3
3
Languages
Work History
Social Media Strategist
@Oils2HopeLounge
Tangerang
01.2022 - Current
- Developed 125 marketing content (promotional materials) for business' social media. (25 content every month)
Social Media Strategist
@littleladyswardrobe
Jakarta
07.2021 - Current
- Improved business' social media engagement (Instagram +233.7% for reach, +6.5% for profile visit, and +344.7% new followers)
- Developed marketing content such promotional materials and advertisements for social media.
- Increased customer engagement through social media.
- Suggested and implemented new features to develop brand awareness.
Vice Project Manager
Aksi Cinta Indonesia (ACI)
Surabaya
04.2022 - 07.2022
- Carried out 2 pre-events for ACI's Roadshow — hybrid Bintang ACI Audition & Konser Raih Kesempatanmu at Project Wonderworks Surabaya 2022
- Led pre-events project and carried out duties effectively and efficiently.
- Resolved conflicts and negotiated mutually beneficial agreements between parties.
- Improved operations through consistent hard work and dedication.
Vice President
Integrated Communication Club
Tangerang
07.2020 - 08.2021
- Held 12 webinars + 1 workshop events with various topics.
- Clarified roles, responsibilities and expectations of organization members.
- Demonstrated proficient leadership skills to motivate organization members and build competent teams.
Social Media Specialist
Teater Puskara
Tangerang
09.2019 - 08.2021
- Strategized social media campaigns for 5 events organization held, and is appointed as project manager for 4 events.
- Developed social media calendar, which included scheduling email blasts, social media posts, and marketing campaigns.
- Managed social media accounts for organization.
- Analyzed and reported social media campaign results.
Social Media Specialist
Integrated Communication Club
Tangerang
09.2019 - 07.2020
- Developed social media calendar, which included scheduling email blasts and social media posts for 1 organization period.
- Managed social media accounts for organization.
Retail Salesperson
Magnum Molis Indonesia
Batam
01.2020 - 03.2020
- Sold 1 unit of electrical motorcycle during 1 month of internship.
- Helped customers complete purchases, locate items and join reward programs.
- Organized store merchandise racks and displays to promote and maintain visually appealing environments.
- Held bazaar event in preferred shopping mall to increase brand awareness.
Education
S.Mar - Branding
Universitas Prasetiya Mulya
BSD, Tangerang 08.2019 - Current
Skills
Promotion Tactics Implementation
Brand Development
Social Media Management
Strategic planning
Marketing analytics
Analytical and Critical Thinking
Keyword optimization
Accomplishments
- First Place of Consumer Insight Award 2020. Issued by Nivea Indonesia & S1 Universitas Prasetiya Mulya
- Third Place of Marketing Plan Competition. Issued by Universitas Prasetiya Mulya
- Finalist of Consumer Journey Award 2020. Issued by GoJek Indonesia & S1 Universitas Prasetiya Mulya
Timeline
Vice Project Manager
Aksi Cinta Indonesia (ACI)
04.2022 - 07.2022
Social Media Strategist
@Oils2HopeLounge
01.2022 - Current
Social Media Strategist
@littleladyswardrobe
07.2021 - Current
Vice President
Integrated Communication Club
07.2020 - 08.2021
Retail Salesperson
Magnum Molis Indonesia
01.2020 - 03.2020
Social Media Specialist
Teater Puskara
09.2019 - 08.2021
Social Media Specialist
Integrated Communication Club
09.2019 - 07.2020
S.Mar - Branding
Universitas Prasetiya Mulya
08.2019 - Current