Summary
Overview
Work History
Education
Skills
Accomplishments
Reference
Timeline
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YENNY KUMALASARI

YENNY KUMALASARI

Director Of Catering
Jakarta,Indonesia

Summary

Dynamic hospitality professional with 22 years of experiences in event planing, customer service, and market expansion. Proven track record of driving revenue growth, elevating client satisfaction ad leading high-performing teams in fast-paced environments.

Overview

21
21
years of professional experience

Work History

Director of Catering

Le Meridien Hotel Jakarta
03.2022 - Current
  • Led cross-functional collaboration with chefs and culinary teams to curate bespoke menus, delivering exceptional dining experiences that enhanced client satisfaction and event success
  • Devised and implemented strategies for new business cultivation.
  • Booked event facilities and coordinated set up and break down of both dining and kitchen areas.
  • Strategically expanded market search by launching targeted advertising campaigns for corporate and wedding events, resulting in a 20% increase in event bookings
  • Conducted thorough evaluations with clients post-event, identifying enhancement opportunities for services.
  • Enhanced engagement by responding to inquiries, coordinating facility visits, and enabling food tasting opportunities.
  • Maximized client satisfaction by delivering personalized event planning with exceptional detail focus.
  • Participated in industry networking events and trade shows, establishing valuable connections within the local catering community and expanding business opportunities.
  • Collaborated with sales and marketing teams to develop promotional materials, such as brochures and social media content, promoting catering services to prospective clients.
  • Regularly reviewed competitor offerings to stay informed about current market trends, ensuring that the company''s services remained competitive and attractive to clients.
  • Elevated team dynamics to significantly improve employee engagement and deliver outstanding service to clients.
  • Engaged with event coordinators to finalize seating arrangements and catering specifications.
  • Crafted catering packages to enhance both sales and customer satisfaction.
  • Adjusted pricing strategies, discounts, and promotions to enhance profitability.

Assistant Director of Sales

Park Hyatt Jakarta
04.2019 - 06.2020
  • Pre-opening team
  • Presented product demonstrations to prospective clients, emphasizing unique benefits and features offered.
  • Drove sales growth by executing effective marketing strategies and enhancing client relationships.
  • Implemented successful lead generation campaigns that resulted in increased prospect inquiries and conversions.
  • Achieved consistent growth in annual sales figures through strategic planning and execution of initiatives.
  • Managed a team of sales professionals, providing ongoing training and support to ensure high performance levels.
  • Optimized the sales pipeline by identifying bottlenecks within processes and implementing improvements accordingly.

Director of Sales - Jakarta Sales Office

The Apurva Kempinski Bali
04.2018 - 03.2019
  • Pre - opening team
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Managed team of sales representatives, providing guidance, coaching and support.
  • Drove engagement with prospects by leveraging trade shows and local networking efforts.
  • Successfully introduced products to the market while coordinating sales and marketing efforts.
  • Cultivated strategic partnerships with influential figures in the industry to boost brand awareness.
  • Expanded customer base by targeting untapped markets through innovative lead generation tactics and follow-up mechanisms.

Director of Sales - Jakarta Sales Office

Hilton Bali Resort
12.2016 - 12.2018
  • Cultivated new customer relationships to achieve sales and service targets.
  • Oversaw a team of sales professionals, delivering strategic coaching and comprehensive support.
  • Drove client engagement by leveraging trade shows, local networking, and targeted outreach efforts.

Director of Sales - Jakarta Sales Office

Grand Nikko Bali
12.2015 - 11.2016
  • Secured customer connections while successfully meeting sales and service objectives.
  • Empowered sales representatives through strategic coaching and support to achieve performance goals.
  • Connected with potential clients through trade exhibitions, telemarketing, and community networking.

Associate Director of Catering Sales

Grand Hyatt Jakarta
02.2010 - 11.2015

Catering Sales Manager

Grand Hyatt Jakarta
09.2007 - 02.2010

Catering Sales Executive

Grand Hyatt Jakarta
10.2003 - 09.2007

Education

Bachelor of Arts - Marketing

The University of Adelaide
Adelaide, South Australia
04.2001 -

No Degree - Management

Trisakti University
Jakarta, Indonesia
04.2001 -

Skills

Strategic Event Planning and execution

Adaptability and flexibility

Revenue growth optimization

Decision-making

Excellent communication

Multitasking Abilities

Teamwork and collaboration

Team leadership

Market expansion strategies

Client relationship management and retention

Strategic Event Planning and execution

Accomplishments

  • 2023 APEC President's Circle - Danang, Vietnam
  • Awarded the 2023 APEC President's Circle for exceeding sales target

  • 2023 Women in Leadership - Bali,Indonesia
  • 2012 Hyatt Master - Abu Dhabi, UAE
  • Recognized as Hyatt master for exceeding sales target and delivering outstanding client satisfaction

Reference

  • Mrs. Isthy Komalawati - Director of Sales and Marketing of JW Marriot Surabaya

isthy.komalawati@marriotthotels.com


  • Mr Desmond Carneiro - Director of Culinary & F&B Services, The Fullerton Hotel Sydney

desmond.e.carneiro@gmail.com


  • Mr Justin Kam - Executive Chefs of Caravelle Saigon

justin.kam@caravellehotel.com

Timeline

Director of Catering

Le Meridien Hotel Jakarta
03.2022 - Current

Assistant Director of Sales

Park Hyatt Jakarta
04.2019 - 06.2020

Director of Sales - Jakarta Sales Office

The Apurva Kempinski Bali
04.2018 - 03.2019

Director of Sales - Jakarta Sales Office

Hilton Bali Resort
12.2016 - 12.2018

Director of Sales - Jakarta Sales Office

Grand Nikko Bali
12.2015 - 11.2016

Associate Director of Catering Sales

Grand Hyatt Jakarta
02.2010 - 11.2015

Catering Sales Manager

Grand Hyatt Jakarta
09.2007 - 02.2010

Catering Sales Executive

Grand Hyatt Jakarta
10.2003 - 09.2007

Bachelor of Arts - Marketing

The University of Adelaide
04.2001 -

No Degree - Management

Trisakti University
04.2001 -
YENNY KUMALASARIDirector Of Catering