Hi, I’m
Yohanna Cahyana
Summary
As a Digital Marketing Consultant, I excel in developing effective Media Plans and Strategies for my clients, especially with Facebook Advertising and other digital marketing channels, such as Google and LinkedIn Advertising. I also closely monitor my client's campaign performances and propose optimization recommendations to enhance campaign effectiveness, honing my skills and strengthening my data-driven insights. With outstanding proficiency in Bahasa Indonesia, English and Chinese, I possess effective communication skills that enable me to connect with diverse audiences, including clients overseas, and develop successful campaigns that deliver measurable results.
Areas of Expertise:
Facebook Advertising | Search Engine Marketing | Google Display Advertising | LinkedIn Advertising | Hubspot | Google Analytics | Business Value Proposition Analysis | Competitor Analysis | Leads Conversion | Data Analysis | Data Reporting | Project Management
Overview
8
years of professional experience
Work History
clickTRUE Pte Ltd
Digital Marketing Consultant (Account Manager)
11.2016 - 08.2022
Job overview
- Developed and executed digital marketing campaigns for various leading corporations such as Autodesk, Epson, Schneider Electric and AVEVA across various channels such as Facebook, Google, LinkedIn, and Hubspot Email Marketing
- Conducted in-depth client consultations to identify their unique business propositions, audience targeting, budget allocation, and creative optimization needs, to develop effective strategies and recommendations to achieve their goals
- Analyzed campaign data and performance to generate data-driven insights and optimize campaigns for maximum ROI, through various marketing tools such as Facebook Business Manager, Google Ads, Google Analytics, LinkedIn Business Manager and Hubspot
- Led project management tasks, including campaign timelines and internal resource allocation
shiroyukitranslations.com
Founder
06.2015 - 09.2019
Job overview
- Established and maintained a self-hosted WordPress website, shiroyukitranslations.com, leveraging organic traffic to generate a daily average of 25,000 unique visitors and 100,000 page views.
- Garnered more than 50 million cumulative total views and a Global Rank of 43,313 in Alexa Rankings in June 2016.
- Generated over SGD$20,000 from patrons and advertising revenue on the website within six months
- Optimized the website using Google Analytics, Cloudflare, and Google DFP.
- Collaborated with various ad networks, such as Sovrn, Google Adsense, WordAds, Criteo, Sekindo, etc.
- Featured in Global Times (http://www.globaltimes.cn/content/973691.shtml), one of the most established national newspapers in China.
Sakae Holdings
Market Analyst, Web Designer and IT Intern
12.2014 - 01.2015
Job overview
- Revamped the website of one of the brands under Sakae Holdings, Sakae Teppanyaki.
- Conducted market research on online food ordering systems and performed heuristic evaluations for various online food ordering websites.
- Assisted colleagues with IT-related solutions and troubleshooting.
NVPC, Volunteer & Philanthropy Centre
CRM Analyst Intern
04.2014 - 08.2014
Job overview
- Evaluated clients' business requirements and designed a Customer.
- Relationship Management (CRM) solution application for non-profit organizations.
- Produced the "CaRaMel Training Series," a tutorial video for NVPC's CRM solution, CaRaMel System, consisting of 16 modules of screencam tutorial videos of CaRaMel System with a total of 50 short videos.
Education
Singapore Management UniversitySingapore
Bachelor of Science from Information Systems Management
2016
Skills
- Media Planning & Strategy
- Market Research
- Facebook Advertising
- Google Advertising
- LinkedIn Advertising
- Email Marketing
- HubSpot
- Data Analysis
- Campaign Optimization and Report
- Project Management
Languages
English
Bilingual or Proficient (C2)
Indonesian
Bilingual or Proficient (C2)
Chinese (Mandarin)
Advanced (C1)
Timeline
Digital Marketing Consultant (Account Manager)
clickTRUE Pte Ltd
11.2016 - 08.2022
Founder
shiroyukitranslations.com
06.2015 - 09.2019
Market Analyst, Web Designer and IT Intern
Sakae Holdings
12.2014 - 01.2015
CRM Analyst Intern
NVPC, Volunteer & Philanthropy Centre
04.2014 - 08.2014
Singapore Management University
Bachelor of Science from Information Systems Management
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