Yulianto
VP Commercial & Managing Director
Jakarta
Summary
With 19 years of experience, a performance-driven Vice President excelling at aligning systems with business requirements, policies, and regulatory standards. Exceptional organization and communication skills utilized to effectively manage and lead teams. Results-oriented with a deep understanding of interfacing and consulting on business processes, leveraging sound overall business judgment to drive impactful results.
Overview
18
18
years of professional experience
6
6
years of post-secondary education
Work History
VP Commercial Marketing (Biscuit & Confectionery)
PT. Ultra Prima Abadi (OT Group)
04.2025 - Current
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Identified opportunities to improve business process flows and productivity.
- Established a culture of continuous improvement, fostering innovation and driving sustainable growth across the organization.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Increased company growth through collaboration with sales and marketing departments.
Managing Director (Confectionery)
PT. Ultra Prima Abadi (OT Group)
04.2025 - Current
- Developed comprehensive business plans, outlining long-term goals and actionable steps toward success.
- Delivered consistent revenue growth by identifying new business opportunities and expanding service offerings.
- Increased overall company performance by implementing strategic management initiatives and streamlining operations.
- Launched innovative products/services that captured new market share while maintaining competitive pricing structures.
- Drove company revenue growth, orchestrating effective sales and marketing strategy that targeted untapped markets.
Marketing Director (Wafer & Confectionery)
PT. Ultra Prima Abadi (OT Group)
04.2021 - 04.2025
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
- Collaborated with cross-functional teams to develop innovative product launches and promotions.
Managing Director (Confectionery)
PT. Ultra Prima Abadi (OT Group)
06.2019 - 04.2021
- Responsible for controlling and directing operations within the organization (marketing, finance, and production)
- Ensuring that a business's performance is moving in the right direction and conduct meetings with other departments to identify areas for improvement.
- Evaluate a company's current situation and make strategic decisions to ensure its long-term growth and success
Business Unit Manager
PT. Ultra Prima Abadi (OT Group)
02.2013 - 06.2019
- Responsible for overall profitability for assigned business unit
- Coordinates Product management with Distributor, Research and Development, and Marketing
- Develops and supervise the execution of marketing plans and programs for assigned business unit products
- Responsible for increasing and tracking company market share
Brand Manager
PT. Ultra Prima Abadi (OT Group)
09.2010 - 01.2013
- Brand strategy, including the setting of brand guidelines, brand vision and value proposition.
- Planning and execution of all communications and media actions on all channels, including online and social media
- Assisting with product development, pricing and new product launches as well as developing new business opportunities
- Creating and managing promotional collateral to establish and maintain product branding
- Managing the budget for advertising and promotion
- Competitor and customer insights analysis
Product Specialist
PT. Ultra Prima Abadi (OT Group)
01.2007 - 08.2010
- Work with a team to ensure excellent product delivery
- Have a wealth of knowledge about a product or range
- Analyze market trends
- Develop sales, price and promotion strategies
- Execute marketing plans
Education
Master of Business Administration -
IPMI International Business School
01.2013 - 01.2015
Bachelor of Computer Science - undefined
Bina Nusantara University
01.2002 - 01.2006
Skills
Effective team leadership
Long-term strategic planning
Leadership development
Strategic decision-making
Operational efficiency enhancement
Strategic business development
Accomplishments
- Brought Tango to win the Top Brand Award 2019, 2020, and 2021 (no 1 in Wafer category)
- Brought MintZ to become no 1 Candy in Soft Candy category in term of Market Share (
- Nielsen) from newcomer brand to no.1 brand
- Collaborate with team and sponsorship movies 'Dilan 2' and 'Milea' (Indonesia Top Box Office) to re-branding Tango for younger target market, increasing Tango Brand Equity in Young generation and winning against competitors.
Personal Information
- Date of Birth: 07/22/84
- Nationality: Indonesia
- Religion: Catholic
Timeline
VP Commercial Marketing (Biscuit & Confectionery)
PT. Ultra Prima Abadi (OT Group)
04.2025 - Current
Managing Director (Confectionery)
PT. Ultra Prima Abadi (OT Group)
04.2025 - Current
Marketing Director (Wafer & Confectionery)
PT. Ultra Prima Abadi (OT Group)
04.2021 - 04.2025
Managing Director (Confectionery)
PT. Ultra Prima Abadi (OT Group)
06.2019 - 04.2021
Business Unit Manager
PT. Ultra Prima Abadi (OT Group)
02.2013 - 06.2019
Master of Business Administration -
IPMI International Business School
01.2013 - 01.2015
Brand Manager
PT. Ultra Prima Abadi (OT Group)
09.2010 - 01.2013
Product Specialist
PT. Ultra Prima Abadi (OT Group)
01.2007 - 08.2010
Bachelor of Computer Science - undefined
Bina Nusantara University
01.2002 - 01.2006
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