Yulius Prasetiyanto
Bekasi
Summary
Experienced professional with 16+ years in the digital ecosystem, media, advertising, mobile apps, and telecommunications. Demonstrated leadership as Managing Director at Video Intelligence AG, Chief Executive Officer at PT. Geniee Technology Indonesia, and key positions at Ezbuy Indonesia and PT Interspace Indonesia. Proven track record in internet and startup industries, including successful collaborations with Tencent China. Extensive background in Venture Capital and Private Equity, overseeing investments from Softbank and Telkom MDI Venture. Skilled in marketing management, negotiation, and strategic planning. Holds a Bachelor's degree in Management Finance & Banking, well-prepared for leadership roles such as CEO, Managing Director, Country Director, COO, or Business Development Director.
Overview
25
25
years of professional experience
Work History
Business Strategic Partnerships Director - APAC
Germane Media LLC
01.2022 - Current
- Established and nurtured key strategic partnerships with leading companies in the APAC region, resulting in a 30% increase in revenue through collaborative ventures
- Developed and executed a comprehensive partnership strategy that aligned with the company's growth objectives, driving market expansion and brand visibility across the APAC market
- Led cross-functional teams in negotiating and closing high-value partnership agreements, ensuring mutually beneficial terms and conditions that drove profitability and market dominance
- Implemented data-driven approaches to track partnership performance and effectiveness, optimizing ROI and enhancing partner relationships over time
- Collaborated with internal stakeholders to develop innovative product and service offerings, leveraging strategic partnerships to bring new and differentiated solutions to the APAC market
- Procured 450+ publishers across diverse APAC platforms in 5 months
- Established connections with leading media agencies: Group M, Havas, Dentsu, Publicis, and Hakuhodo i-dac
- Forged direct brand partnerships with Nestle, Hyundai Motor, Grab, Lazada, Shopee, etc
- Secured programmatic partnerships with Telkom and Telkomsel, major Telcos
- Achieved a 200% revenue boost through partnership expansion and cross-selling
Managing Director
Video Intelligence AG
02.2021 - 12.2021
- - Develop new business and growth in the Southeast Asia region, including Indonesia.
- - Oversee all marketing activities encompassing digital marketing (SEO/SEM, - social media on LinkedIn and Facebook), influencer marketing, affiliate -marketing, webinars, community gatherings, and events.
- - Build and maintain relationships with demand-side client partners (advertisers) through DSPs and agencies such as Dentsu, Group M, Publicis, OMD, and PHD.
- - Develop supply-side partnerships with premium publishers, including Kompas Group, MNC Group, Detik.com, cnnindonesia.com, cnbcindonesia.com, KLY, Liputan6.com, video.com, and RCTI+.
- - Acquire app publishers in the OTT and CTV sectors.
- - Facilitate business propositions for video ad placements across our premium inventory formats, including preroll, midroll, and OTT/CTV.
- - Formulate policy and planning recommendations for the Board of Video Intelligence based on local insights.
- - Recruit new staff.
- Key Achievements:
- 1. Acquired over 200 publishers and video content providers.
- 2. Connected advertisers with major media agencies such as Group M, Dentsu, Publicis, and Hakuhodo i-dac.
- 3. Established direct brand connections with Nestle, Hyundai Motor, Grab, Lazada, and Shopee.
- 4. Partnered as a video contextual enabler for major telecoms, Telkom and Telkomsel.
Chief Executive Officer
Geniee International Pte. Ltd.
07.2019 - 01.2021
- Company Overview: PT
- Geniee Technology Indonesia, and Softbank Group
- Created financial models to forecast future business performance and identify areas of improvement
- Developed strategic plans and objectives to ensure organizational growth and profitability
- Leading and inspiring a diverse team of professionals, fostering a culture of innovation, accountability, and high performance
- Established policies, procedures, and protocols to improve operational efficiency
- Focusing on achieving measurable results and milestones to drive the company's success and prominence in the industry
- PT
- Geniee Technology Indonesia, and Softbank Group
- Partnered with Softbank on an Investment Program with top Publishers and Digital Agencies
- Achieved annual profit growth of 187% to 250%
- Connected with 97% of Premium Publishers and was a Google Channel Partner
- Ranked #2 Publishers Partner after Google
- Partnered in Big Data Tech with Telkom and Telkomsel
- Collaborated with LAZADA e-commerce in multiple countries
- Partnered with idEA (Indonesian E-Commerce Association)
- Partnered with Indonesia's top Mobile Providers for programmatic advertising
Chief Operating Officer
Geniee International Pte. Ltd.
06.2017 - 07.2019
- Company Overview: PT
- Geniee Technology Indonesia, and Softbank Group
- Successfully optimized operational processes, reducing costs by 20% and improving efficiency, resulting in a streamlined and more agile organization
- Led multifunctional teams to drive innovation and cross-departmental cooperation, resulting in a 30% increase in project completion rates
- Introduced a robust KPI framework, leading to a 25% boost in employee productivity and better alignment with company objectives
- Oversaw the implementation of a comprehensive strategic plan, resulting in a 15% increase in annual revenue and a 10% improvement in market share within two years
- Proactively identified and managed operational risks, ensuring uninterrupted business operations and preserving the organization's reputation during unforeseen challenges
- PT
- Geniee Technology Indonesia, and Softbank Group
- Successfully established connections with 95% of Indonesia's premium publishers, including Kompas Group, KLY Group, Detik.com, and Viva Group
- Attained recognition as a Google Certified Partner for Publishers across PC, mobile, and apps platforms
- Secured significant agreements to offer Telkom's Digital Advertising Platform (Adexchange) and Adex for Telkomsel, marking notable achievements
Country Manager
Ching International Pte., Ltd
09.2015 - 06.2017
- Ezbuy Holdings Indonesia
- Developed and implemented country-specific strategies to increase market share
- Reviewed customer feedback and generated reports to identify areas of improvement in customer service
- Coordinated with cross-functional teams across multiple departments to ensure effective execution of marketing campaigns
- Monitored competitor activities, identified opportunities for growth and developed plans to capitalize on them
- Managed day-to-day operations of the country office, including budgeting, forecasting, and staffing decisions
- Achieved 40,000 user registrations in 6 months
- Maintained 1,000 daily orders with IDR 170 million GMV in 10 months
- Established joint promotional programs with OCBC and Danamon Bank
- Executed successful digital seasonal promotions, resulting in 5,000 daily orders during key campaigns
Country Manager
PT. Openrice Indonesia
01.2015 - 09.2015
- Reviewed customer feedback and generated reports to identify areas of improvement in customer service
- Monitored competitor activities, identified opportunities for growth and developed plans to capitalize on them
- Coordinated with cross-functional teams across multiple departments to ensure effective execution of marketing campaigns
- Developed key performance indicators and monitored progress against targets to drive business results
- Developed and implemented country-specific strategies to increase market share
- Made OpenSnap a top choice on Telkomsel's Caritau.com
- Achieved 2,000 restaurant deals in one month
General Manager
PT. Interspace Indonesia
01.2012 - 12.2014
- Company Overview: Accestrade Affiliate Platform
- Developed and implemented operational strategies to improve efficiency, reduce costs and maximize customer satisfaction
- Established and maintained effective communication with staff members to ensure efficient operations
- Managed all aspects of daily business operations including budgeting, staffing, scheduling, inventory control, customer service and sales
- Monitored financial performance and identified areas for improvement in cost savings and revenue generation
- Coordinated training activities for employees to ensure compliance with company policies and procedures
- Accestrade Affiliate Platform
- Expanded publisher network to 22,000 in 6 months
- Onboarded 100 advertisers in 6 months
- Partnered with Detik.com, Indonesia's top news portal, with 600,000 bloggers
- Provided OEM affiliate platforms for Santika Group Hotel and Swissbell Hotel
General Manager-Head of WeChat Corporate Marketing
PT. Media Nusantara Citra (MNC Group)
02.2011 - 12.2012
- Company Overview: Okezone.com
- Developed and implemented marketing strategies to generate leads and increase brand awareness
- Conducted market research to identify customer needs, preferences, and trends
- Established key partnerships and alliances with prominent corporate entities to promote WeChat's business ecosystem and drive growth
- Crafted and executed comprehensive marketing strategies, resulting in a significant increase in WeChat's brand visibility and user engagement
- Led a cross-functional team, fostering collaboration, innovation, and accountability, resulting in the achievement of set business objectives
- Okezone.com
Head of Business Development - Product & Creative Division
PT. Media Nusantara Citra (MNC Group)
12.2008 - 02.2011
- Developed and executed strategic plans to identify new business opportunities, resulting in a 20% increase in revenue
- Led cross-functional teams in the creation and launch of innovative products and services, driving market differentiation and customer engagement
- Spearheaded expansion into new markets and segments, successfully increasing market share by 15% in targeted areas
- Fostered strong relationships with key clients and partners, resulting in a 30% growth in client retention and new partnerships
- Managed and inspired a high-performing team, fostering a culture of creativity, accountability, and continuous improvement in product development and creative initiatives
- Established partnerships with Research In Motion (RIM Blackberry) for mobile apps
- Directed MNC Shop Online's integrated web and mobile ad strategy
- Managed Artist Merchandise Project with Rakuten Online Shop
- Partnered WeChat E-Kupon Program with KFC
- Led WeChat e-payment project for digital products
- Secured WeChat sponsorships for Metallica's Jakarta tour
- Led a Joint Venture Digital Platform with Tencent, China
- Integrated digital live and video streaming for M-you.com and Okezone.com
- Coordinated Eurocup 2012's integrated media and off-air campaign
- Orchestrated a Honda TV Commercial and digital media campaign
- Directed the News BUS Program for TVOne
- Developed a Business Property TV Program for 'VIOLET Home & Residence.'
- Executed Program Development for Liga Pendidikan Indonesia President Cup 2009 - 2011 with Coca-Cola and Kartu As Telkomsel
- Conducted a Mobile Program Campaign for Manchester United's Asia Tour 2009
- Formulated Branding and Promotion Program Development for Liga Indonesia Divisi Utama with National TV ANTV
- Managed Media and Promotion Development for Manchester United's Asia Tour 2009
- Conducted Branding Promotion for the Indonesia Pharmacy Directory
- E-Commerce Development for www.videogamesindonesia.com, www.kenop.com
Key Account Relation Manager
PT. Antarmitra Prakarsa (adStars)
06.2007 - 12.2008
- Company Overview: Jakarta
- Developed and implemented key account plans to meet customer needs and increase company profitability
- Identified new opportunities for growth within existing accounts, as well as potential new customers
- Conducted meetings with clients to discuss their objectives, challenges, and strategies
- Provided regular reports on account activity and performance metrics to stakeholders
- Managed the relationship between internal teams and external customers
- Jakarta
- Won Telkomsel Flash Website Development bid
- Elevated 'DINOKU' as Telkomsel's top content in 2007
- Built branding via a national soccer program
Branch Manager
PT. AEON Credit Service Indonesia
01.2005 - 03.2007
- Company Overview: Jakarta
- Directed daily operations of the branch, including customer service, human resources, sales and marketing activities
- Developed strategies to increase customer satisfaction and loyalty
- Managed staff scheduling, hiring and training processes
- Reviewed loan applications to ensure accuracy and compliance with regulations
- Conducted regular performance reviews for all employees in the branch
- Jakarta
- Initiated Motorcycle Financing Business
- Achieved 25 Billion in Consumer Financing sales
- Established branch offices in Bekasi and Tangerang
- Developed corporate partnerships with major accounts
Marketing Research Manager
PT. AEON Credit Service Co,Ltd.
02.2003 - 12.2004
- Company Overview: Jakarta
- Conducted in-depth market research to gather valuable insights into consumer behavior, preferences, and market trends
- Contributed to the development of new products and services based on research findings, resulting in increased market competitiveness
- Monitored and analyzed competitor activities, enabling the company to identify and capitalize on strategic advantages
- Gathered and evaluated customer feedback to improve products and services, enhancing overall customer satisfaction
- Collaborated with cross-functional teams to develop data-driven marketing strategies, leading to successful campaigns and increased market share
- Jakarta
Production Planning and Inventory Control Manager
PT. Universal Chemicalindo Industries
03.2001 - 12.2003
- Developed and implemented production inventory control policies and procedures
- Analyzed current inventory levels and forecasted future needs
- Monitored the accuracy of inventory records and resolved discrepancies
- Assisted in creating a computerized system to track inventory
- Created reports on cycle counts, stock adjustments, variances, and other related activities
Production Planning and Inventory Control Supervisor
Young Chang Technology Corp., Ltd.
12.2000 - 05.2001
- Company Overview: Pusan, South Korea
- Conducted regular physical inventories of warehouse stock and reported discrepancies
- Monitored inventory levels to ensure sufficient supply for customer orders
- Maintained accurate records of all inventory transactions, including incoming and outgoing shipments
- Developed strategies to reduce excess inventory and improve overall efficiency
- Coordinated with suppliers and vendors to ensure timely delivery of goods
- Pusan, South Korea
Management Trainee
PT. Rimba Group
05.2000 - 12.2000
- Company Overview: Jakarta
- Conducted research and analysis of customer feedback to identify areas of improvement in operational processes
- Assisted with the development of new policies and procedures for daily operations
- Provided on-the-job training to new employees in accordance with company standards
- Jakarta
Education
Bachelor - Economics
PERBANAS
05.1998
Social Science - undefined
DON BOSCO II High School
07.1993
Skills
- Leadership
- Strategic Planning
- Financial Acumen
- Decision-Making
- Communication
- Change Management
- Team Building
- Sales and Business Development
- Operations Management
- Risk Management
- Market Analysis
- Stakeholder Relations
Training
- Digital Advertising Platform - Programatic and Affiliate Platform, 03/2014
- Blackberry Jam Asia 2012, Bangkok, Thailand - Utilizing Blackberry 10 application, 11/2012
- Ad:Tech 2010, Singapore - Interactive Advertising & Digital Marketing, 06/2010
- Asosiasi Perusahaan Pembiayaan Indonesia - Branch Manager Training: How To Be A Good & Qualified Branch Manager, 12/2006
- AEON Thana Shinsap (Thailand) Plc., Bangkok - Management Training for ISO 9001 and 17799, 07/2005
- AEON Credit Service (M) Sdn Bhd, Kuala Lumpur, Malaysia - Marketing and Promotion Strategy Development Training, 02/2004
- Young Chang Technology Corp,. Ltd, Pusan, South Korea - Management and Business Development Training, 12/2000
- English First, Jakarta - English Business Conversation, 12/1999
Timeline
Business Strategic Partnerships Director - APAC
Germane Media LLC
01.2022 - Current
Managing Director
Video Intelligence AG
02.2021 - 12.2021
Chief Executive Officer
Geniee International Pte. Ltd.
07.2019 - 01.2021
Chief Operating Officer
Geniee International Pte. Ltd.
06.2017 - 07.2019
Country Manager
Ching International Pte., Ltd
09.2015 - 06.2017
Country Manager
PT. Openrice Indonesia
01.2015 - 09.2015
General Manager
PT. Interspace Indonesia
01.2012 - 12.2014
General Manager-Head of WeChat Corporate Marketing
PT. Media Nusantara Citra (MNC Group)
02.2011 - 12.2012
Head of Business Development - Product & Creative Division
PT. Media Nusantara Citra (MNC Group)
12.2008 - 02.2011
Key Account Relation Manager
PT. Antarmitra Prakarsa (adStars)
06.2007 - 12.2008
Branch Manager
PT. AEON Credit Service Indonesia
01.2005 - 03.2007
Marketing Research Manager
PT. AEON Credit Service Co,Ltd.
02.2003 - 12.2004
Production Planning and Inventory Control Manager
PT. Universal Chemicalindo Industries
03.2001 - 12.2003
Production Planning and Inventory Control Supervisor
Young Chang Technology Corp., Ltd.
12.2000 - 05.2001
Management Trainee
PT. Rimba Group
05.2000 - 12.2000
Social Science - undefined
DON BOSCO II High School
Bachelor - Economics
PERBANAS
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