Yuni Kusuma
Vice President Corporate Sales & Marketing
Denpasar
Summary
Experienced and strategic hospitality sales leader with 20+ years of success in driving market growth and brand awareness for lifestyle and luxury properties. Proven ability to blend commercial strategy with creative storytelling to elevate destination appeal and build meaningful guest connections. Currently overseeing multi-property sales & marketing at the corporate level, including a prestigious city hotel and iconic beachfront resorts. Deep understanding of evolving guest behavior, digital engagement, and culturally inspired positioning. Strong collaborator with property teams and external partners to deliver results through integrated campaigns, dynamic sales approaches, and localized brand narratives.
Overview
22
22
years of professional experience
2046
2046
years of post-secondary education
Work History
Vice President of Corporate Sales & Marketing
The Dharmawangsa Jakarta, Sheraton Belitung, and Tanjung Kelayang Reserve
07.2024 - Current
- Lead strategic planning for a diverse hospitality portfolio, combining city elegance with tropical resort experiences.
- Focus on brand storytelling, market development, and enhancing guest loyalty through personalized experiences.
- Collaborate closely with property-level sales leaders to align integrated campaigns and annual business plans with ownership strategy.
- Champion cross-functional synergy between sales, marketing, digital, and revenue teams.
- Launched Tanjung Kelayang Reserve—a UNESCO National Geopark—as a sustainable eco-tourism destination in Belitung, developing its brand positioning and market introduction strategy.
- Worked closely with national and International media to build brand awareness for both Tanjung Kelayang Reserve and Sheraton Belitung Resort, which is located within the site.
- Opened International markets to Belitung for Sheraton Belitung Resort through targeted campaigns and strategic partnerships with overseas travel trade and media.
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Represented organization at industry conferences and events.
Associate Director of Sales & Marketing
Hard Rock Hotel Bali
01.2015 - 06.2024
- Oversaw marketing and sales strategy for a 400+ room international lifestyle hotel.
- Grew the UK market into the top 3 contributors and sustained the Australian market in #1 position.
- Launched and led expansion into Korea, China, and India—moving them into the top 5 source markets.
- Managed budgets, revenue targets, and B2B and B2C marketing initiatives.
- Oversaw PR and marketing communication, collaborating with media and digital agencies.
- Established a strong sales culture within the organization, fostering a competitive yet supportive environment for all team members.
- Negotiated profitable contracts with major clients, ensuring long-term revenue growth and stability.
- Enhanced sales team performance by implementing strategic training programs and coaching methods.
- Regularly reviewed sales team performance metrics, identifying strengths and weaknesses while providing constructive feedback for ongoing professional growth.
Director of Sales & Marketing
Kuta Paradiso Hotel
01.2013 - 01.2015
- Elevated Australian market share from 10% to 45% through targeted campaigns and partnerships.
- Achieved 29% room revenue growth for two consecutive years, marking the hotel’s highest gain in 5 years.
- Directed full-cycle marketing efforts including branding, promotion, digital engagement, and events.
- Analyzed sales and marketing data for improved strategies.
- Analyzed industry trends and competitor activities to inform strategic decision-making and maintain a competitive edge.
- Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
Director of Sales
Holiday Inn Baruna Resort
01.2012 - 01.2013
- Led strategic market development—establishing Australia as a top 3 source market.
- Drove revenue via tactical collaboration between sales, revenue, and marketing teams.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Established pricing strategies to maintain competitive pricing and maximize profits.
Assistant Director of Sales
Hard Rock Hotel Bali
01.2005 - 01.2011
- Fast-tracked promotions from MICE Sales Manager to Assistant Director of Sales.
- Developed new accounts in Asia and MICE segments, attending trade shows and leading sales missions.
- Played a key role in achieving consistent annual revenue growth.
- Achieved consistent growth in annual sales figures through strategic planning and execution of initiatives.
Sales Manager
Sofitel Seminyak
01.2003 - 01.2005
- Managed high-value corporate accounts and oversaw sales targets across multiple business verticals.
- Increased sales revenue by developing and implementing effective sales strategies.
Education
Marketing Director
Next MBA
Certification 04.2001 - 01.2024
Hotel Manager Leadership - undefined
AHLEI
Hospitality Digital Marketing - Pricing Strategy & Distribution, Service Marketing & Brand Strategy
Cornell University
Hotel Administration - Tourism And Hotel Management
STP Bali
Bali, Indonesia 04.1996 - 01.2000
Skills
Strategic Sales & Marketing Leadership
Personal Information
Date of Birth: 06/18/78
Preferred Name
Yuni Kusuma
Timeline
Vice President of Corporate Sales & Marketing
The Dharmawangsa Jakarta, Sheraton Belitung, and Tanjung Kelayang Reserve
07.2024 - Current
Associate Director of Sales & Marketing
Hard Rock Hotel Bali
01.2015 - 06.2024
Director of Sales & Marketing
Kuta Paradiso Hotel
01.2013 - 01.2015
Director of Sales
Holiday Inn Baruna Resort
01.2012 - 01.2013
Assistant Director of Sales
Hard Rock Hotel Bali
01.2005 - 01.2011
Sales Manager
Sofitel Seminyak
01.2003 - 01.2005
Marketing Director
Next MBA
04.2001 - 01.2024
Hotel Administration - Tourism And Hotel Management
STP Bali
04.1996 - 01.2000
Hotel Manager Leadership - undefined
AHLEI
Hospitality Digital Marketing - Pricing Strategy & Distribution, Service Marketing & Brand Strategy
Cornell University
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