Summary
Overview
Work History
Education
Skills
Awards
Certification
Hobbies and Interests
Languages
Timeline
Generic
YUSRIL PRASETYA

YUSRIL PRASETYA

Bandung

Summary

With 5+ years in branding — specializing in fashion, corporate, enterprise, and F&B Industry — I’ve led as a Creative and Art Director for several fashion brands. Having worked abroad in New Zealand, the Netherlands, and France, I bring a global perspective to design, marketing, and digital growth. My expertise lies in crafting compelling brand identities and strategies. Let’s create impactful growth together!

Overview

8
8
years of professional experience
1
1
Certification

Work History

Creative Director

POPSUITE
10.2023 - Current

instagram.com/shop.popsuite

  • Developed and executed social media strategies to boost brand awareness and sales
  • Created a unified visual language for the company across all marketing channels
  • Designed impactful advertising campaigns that increased brand awareness and sales by 85%
  • Developed a visual language that unified the company's messaging across all channels
  • Designed a article series of advertising campaigns that increased brand awareness by 35%
  • Oversaw the production of high-quality visual assets, including graphics, videos, and photography, aligning with brand guidelines and target audience preferences
  • Analyze weekly reports through advanced presentation skills to monitor social media growth

Social Media Specialist

GUTFRANC
01.2025 - Current

instagram.com/gutfranc

  • Developed and implemented data-driven social media strategies to increase engagement and brand awareness.
  • Curated and managed content across multiple platforms such as Instagram and TikTok, ensuring consistency with brand voice and identity.
  • Created high-performing ad campaigns that boosted follower growth and conversions by 60%.
  • Developing Mood board and strategy for Social Media especially Instagram wich aligning in Brand identity and tone of voice.
  • Monitored social media trends and audience insights to refine content strategy and maximize reach.
  • Added social media performance metrics through weekly reports to data analyst.

Creative Director

SPELLBIND
12.2024 - 03.2025

instagram.com/spellbind.id

  • Crafted and executed compelling brand narratives to enhance engagement and visibility.
  • Developed a distinctive visual identity that strengthened brand recognition across platforms.
  • Designed high-impact marketing campaigns that drove a 70% increase in audience engagement.
  • Established a cohesive design system to ensure brand consistency across all digital and print assets.
  • Led the creation of an interactive content series, boosting user engagement by 40%.
  • Managed the end-to-end production of visually striking assets, including graphics, motion visuals, and photography, tailored to audience preferences.
  • Analyzed performance metrics through data-driven reporting to refine creative strategies.

Graphic Designer

Daffascript Artworks
05.2024 - Current
  • Designed multiple logos and developed brand guidelines for clients, with work showcased on my portfolio website
  • Executed design projects according to client briefs and directions, ensuring alignment with client expectations and brand vision
  • Collaborated with motion designers to provide necessary assets, supporting the motion design process and ensuring cohesive final products

AI Driven Graphic Designer

Feazer
05.2024 - 05.2024

Feazer.com

  • Conducted data research on AI tools to enhance the efficiency of various design lines, including graphic design, motion design, digital design, and presentation design
  • Completed design projects according to client briefs, primarily for French clients, with brief delivery through Feazer.com
  • Collaborated with and assisted designers by providing suggestions on improving their workflow using artificial intelligence in design, streamlining their processes and increasing productivity

Graphic Designer

Education Perfect
04.2024 - 05.2024

Educationperfect.com

  • Precisely modified and edited visuals to meet exact conservative parameters, ensuring high-quality visual standards
  • Tailored visual content for seamless integration into diverse online learning materials used globally (Dubai, China, Italy, Japan, etc)
  • Worked with cross-functional teams to adapt visuals for various educational platforms, enhancing user experience and engagement

Creative Lead

ADSEN
02.2022 - 03.2024
  • Company Overview: instagram.com/adsen.x
  • Spearheaded ADSEN's innovative services, managing 15+ clients statewide in areas such as consulting, social media management, Web Development and brand identity
  • Developed distinct logos and guidelines, boosting client visibility and differentiation
  • Led data-driven campaigns, elevating click-through and conversion rates
  • Achieved exceptional social media engagement through strategic management
  • Increased client engagement rates by up to 400% and collaborated with influencers to boost TikTok and Instagram views, which resulted in the increase of 20% follower and 100% account reached
  • Executed successful brand marketing and social paid-ad campaigns, surpassing client expectations while optimizing ROI
  • Instagram.com/adsen.x

Founder

Potter Clubbs
03.2023 - Current

instagram.com/potterclubbs

  • Founded and lead PotterClubbs, a fashion brand, overseeing all aspects of marketing, product development, and website management
  • Developed and executed brand vision, mission, and digital marketing strategies in collaboration with the creative team
  • Successfully launched and managed the e-commerce platform, ensuring a seamless customer experience
  • Leveraged marketing expertise to optimize pricing and capitalize on emerging market opportunities

3D Generalist

Madebyhumans
06.2021 - 09.2021

mbhumans.com

  • Conceptualized and executed visually stunning AR filters, 3D designs, and social media content
  • For mostly big brand which is Wardah Beauty, Relx Indonesia, Prima Protect, and many more
  • Developed visionary design concepts and design, ensuring clear and impactful client presentations
  • Skilled in layout, information hierarchy, and visual communication across various media formats mostly in 3D Design and AR Design
  • Contributed to a positive and innovative team environment through creative ideas and active participation

Graphic Designer

TOKOPEDIA
06.2021 - 09.2021

instagram.com/tokopediadesign

  • Developed eye-catching visuals for Facebook and Instagram, driving engagement and reach for Tokopedia's campaigns
  • Leveraged Adobe Photoshop, Illustrator, and Figma to bring design concepts to life and deliver impactful visuals
  • Collaborated with the social media team to analyze content performance and optimize future designs for better results
  • Incorporated feedback from design reviews to continuously refine and improve the quality of graphic assets

Co-Founder

SETIKA
08.2020 - Current

instagram.com/setika.id

  • Co-founded Setika.id, a sticker business, spearheading content marketing (videography, post-production) and social media design
  • Developed and implemented a cohesive brand identity and visual strategy, driving engagement and brand awareness
  • Cultivated strong customer relationships, ensuring a positive buying experience and fostering a loyal customer base

Data Management

PT. TELKOM AKSES
07.2017 - Current

Telkomakses.co.id

  • Supported data management processes for PT
  • TELKOM AKSES network installation services, ensuring accurate and complete data entry for efficient information retrieval
  • Actively participated in team meetings, contributing ideas and collaborating with colleagues to foster a supportive and productive work environment
  • Demonstrated strong attention to detail and organizational skills, ensuring efficient data management and contributing to a positive team dynamic

Education

Visual Communication Design -

Telkom University
08.2022

Computer and Network Engineering - undefined

Telkom Vacational High School
07.2018

Skills

  • Creative Director
  • Art Director
  • Branding & Identity
  • Social Media Marketing
  • Reporting
  • Graphic Design
  • Brand Campaign Planning
  • Producer & Campaign Set Designer
  • Web Design & Development
  • Project Managers
  • UI & UX Design
  • Content Writing
  • E-Commerce Optimization

Awards

2nd Place Winner Motion Graphic Competition, Ministry of Communications and Informatics (07/01/17)


can be seen on youtube: Pentingnya memaknai arti 'BHINNEKA TUNGGAL IKA' (217K views)

Certification

Foundations of Digital Marketing and E-commerce - Google (Jul, 2023)

Hobbies and Interests

Golf, Basketball, Badminton, Jogging, Swimming, Cycling, Skateboarding, Reading, Music, Movies

Languages

Indonesian
Native language
English
Intermediate
B1

Timeline

Social Media Specialist

GUTFRANC
01.2025 - Current

Creative Director

SPELLBIND
12.2024 - 03.2025

Graphic Designer

Daffascript Artworks
05.2024 - Current

AI Driven Graphic Designer

Feazer
05.2024 - 05.2024

Graphic Designer

Education Perfect
04.2024 - 05.2024

Creative Director

POPSUITE
10.2023 - Current

Founder

Potter Clubbs
03.2023 - Current

Creative Lead

ADSEN
02.2022 - 03.2024

Graphic Designer

TOKOPEDIA
06.2021 - 09.2021

3D Generalist

Madebyhumans
06.2021 - 09.2021

Co-Founder

SETIKA
08.2020 - Current

Data Management

PT. TELKOM AKSES
07.2017 - Current

Computer and Network Engineering - undefined

Telkom Vacational High School

Visual Communication Design -

Telkom University
YUSRIL PRASETYA