Zach Ritchie
Boise,ID
Summary
Strategic and results-driven Sales Manager with a proven track record or exceeding business development goals, leading high-performing teams, and driving innovative customer engagement strategies. Expertise in multi-platform solutions, including digital tools and traditional advertising, with a strong focus on fostering collaboration, enhancing customer experiences, and delivering measurable results.
Overview
12
12
years of professional experience
Work History
Local Sales Manager (Idaho News 6)
E.W. Scripps Company
01.2023 - Current
- Directed a team of 5 Account Executives, achieving over $4 million in annual revenue.
- Led the company (40 television stations) in the first year, achieving over 287% of the new business goal.
- Consistently met and exceeded digital and new business objectives for two consecutive years.
- Analyzed market data to forecast sales, identify opportunities, and refine strategies, resulting in consistent market share growth.
- Fostered a collaborative and innovative team culture, mentoring sales professionals to exceed individual and team goals.
- Designed and implemented multi-platform advertising strategies that integrated digital tools (OTT, SEO/SEM, social media) and traditional broadcast solutions.
Account Executive
Lotus Communications
06.2013 - 12.2022
- Prospected new clients through networking, cold calling, canvassing, and referrals.
- Accelerated new business development by qualifying leads, building relationships, and executing strategic sales initiatives.
- Strengthened customer relationships through a proactive and collaborative approach to understanding and addressing needs.
- Identified client business requirements by analyzing goals, objectives, and processes to provide tailored solutions.
- Negotiated sales agreements between customers and agencies, fostering mutually beneficial partnerships and long-term relationships.
Education
Bachelor of Science - Advertising
University of Idaho
Moscow, Idaho12.2006
Skills
- Customer Experience Strategy
- Data Analysis and Reporting
- Digital Marketing
- Project and Program Management
- Leadership and Team Collaboration
- Strategic Planning and Execution
Timeline
Local Sales Manager (Idaho News 6)
E.W. Scripps Company
01.2023 - Current
Account Executive
Lotus Communications
06.2013 - 12.2022
Bachelor of Science - Advertising
University of Idaho
Similar Profiles
CORY BAYLECORY BAYLE
PROMOTIONS PRODUCER at E.W. SCRIPPS COMPANY - SCRIPPS NEWSPROMOTIONS PRODUCER at E.W. SCRIPPS COMPANY - SCRIPPS NEWS
Staci MaciasStaci Macias
Marketing Strategist at The E.W. Scripps CompanyMarketing Strategist at The E.W. Scripps Company
JASMINE GOMEZJASMINE GOMEZ
Department Supervisor, Colorist at The E.W. Scripps CompanyDepartment Supervisor, Colorist at The E.W. Scripps Company