Zaky Nurahman
Marketing, PR & Business Development
Jakarta
Summary
Business-aware marketing expert who implements strategic and tactical marketing activities to drive growth, engagement, and conversion. Experienced in managing all stages of campaigns, deepening partnerships, and boosting sales with creative and proactive approaches. Expertise includes market trends research, optimization strategy, KOL partnerships, and viral content development.
Overview
5
5
years of professional experience
6
6
years of post-secondary education
Work History
Digital Marketing Expert
EVOS
Jakarta
07.2022 - Current
- Directed marketing projects through conceptual planning, schedule management, and final implementation.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
- Conducted trials and tests of marketing channels such as paid acquisition, social media, and fresh content creation.
- Developed insights on marketing campaigns to assess performance against goals.
- Continually maintained and improved company's reputation and positive image in markets served.
PR & Social Media Lead
AKG Games
Jakarta
04.2020 - 07.2022
- Developed and initiated projects, managed costs, and monitored performance.
- Analyzed and reported social media and online marketing campaign results.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Analyzed key performance indicators monthly, applying data analytics to drive future strategic planning.
- Monitored advancements in social media and technology, working with marketing teams to adopt new platforms and facilitate integration into marketing plans for AKG's Clients
- Actively involved in the game's community, to improve engagement with key people off the Indonesian Blizzard'scommunity.
Social Media Specialist
Bounche Indonesia
Jakarta
07.2017 - 04.2020
- Managed relationships with high-profile clients and translated marketing and social media needs into results-driven strategies.
- Strategized, tracked and analyzed online marketing initiatives including social media campaigns for clients, helping to meet goals and reach untapped potential customers.
- Evaluated monthly performance statistics and used data to inform future strategies.
- Implemented and maintained an editorial calendar for clients' social media channels, which helped clients reach KPIs.
- Collaborated with advertising, production, online marketing and management teams to perfectly time campaigns across platforms.
Education
MBA - Professional Business Management - International C
Binus Business School
Jakarta 09.2019 - 07.2021
Bachelor of Computer Science - Computer Science
Binus International University
Jakarta 09.2010 - 07.2014
Skills
Campaign management
Timeline
Digital Marketing Expert
EVOS
07.2022 - Current
PR & Social Media Lead
AKG Games
04.2020 - 07.2022
MBA - Professional Business Management - International C
Binus Business School
09.2019 - 07.2021
Social Media Specialist
Bounche Indonesia
07.2017 - 04.2020
Bachelor of Computer Science - Computer Science
Binus International University
09.2010 - 07.2014
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