Zefri Alfaruqy
Business Development And Communication
Denpasar
Summary
A dynamic leader with a proven track record at Kura Kura Bali, I excel in spearheading strategic partnerships and driving innovation. Skilled in negotiation, communication and strategic leadership, I've successfully boosted brand visibility and fostered sustainable development. My approach blends public speaking prowess with effective staff development, achieving significant organizational growth.
Overview
22
22
years of professional experience
2
2
Languages
Work History
Deputy Head of Business Development and Comms
Kura Kura Bali
Jakarta, Jakarta
06.2022 - Current
- Spearheading strategic partnerships and business development initiatives to promote the Kura Kura Bali Special Economic Zone (KEK).
- Leading marketing, branding, and investment promotion efforts to position Bali as a premier global tourism and business destination.
- Collaborating with government stakeholders, corporate partners, and investors to drive sustainable tourism development.
- Organizing cultural and environmental events, including the "Bali Nice" Festival at the World Water Forum, merging cultural celebration with ecological awareness
- Managed budgets and allocated resources effectively to support educational initiatives and maintain fiscal responsibility.
Head of Business Development
Trevo Indonesia
Jakarta, Jakarta
10.2021 - 05.2022
- Presented progress reports to executive leadership, sharing insights on performance metrics and growth indicators.
- Aligned departmental objectives with company-wide goals, ensuring a cohesive approach towards growth.
- Strengthened client relationships through consistent communication and timely resolution of issues.
- Managed cross-functional teams to drive successful project completion and achieve organizational goals.
Associate Vice President Commercial
Halodoc
08.2020 - 10.2021
- Managed key partnerships with major healthcare and FMCG brands, including Otsuka Group, Danone, Allianz, L’Oréal, and Konimex.
- Secured revenue-generating partnerships within the Halodoc ecosystem, supporting telemedicine and COVID-19 testing services.
- Coordinated with corporate sales, marketing, and business development teams to execute high-impact campaigns, including projects with the Ministry of Health.
- Collaborated with cross-functional teams to drive process improvements and innovation.
Head Of Business Development East Indonesia Region
Grab Indonesia
09.2017 - 08.2020
- Presented progress reports to executive leadership, sharing insights on performance metrics and growth indicators.
- Aligned departmental objectives with company-wide goals, ensuring a cohesive approach towards growth.
- Strengthened client relationships through consistent communication and timely resolution of issues.
- Maintaining strategic partnerships with top-tier malls in Jakarta, Bandung and East Indonesia, including Cornerstone Groups, Trans Group, etc
- Led cross-functional collaborations for special projects and tourism-focused initiatives (e.g., Garuda Wisnu Kencana).
Marketing Communications Manager
Gilang Agung Persada
08.2016 - 08.2017
- Developed comprehensive marketing communication strategies that drove lead generation and boosted sales performance.
- Managed brand promotions for luxury timepieces (e.g., Victorinox, Nautica, Bell & Ross).
- Identified and capitalized on unmet market needs by performing in-depth customer and market research.
- Maintained positive relationships with external marketing and PR teams, optimizing value with collaborative approach.
Marketing Communications Manager
Indosat Ooredoo
01.2013 - 12.2014
- Developed comprehensive marketing strategies that drove lead generation and boosted sales performance.
- Maintained positive relationships with external marketing and PR teams, optimizing value with collaborative approach.
- Reviewed and approved imagery and text to keep communications in line with brand ideals.
- Executed marketing and sales plans to consistently achieve territory targets.
Radio Host and Program Director
Ninetyniners Radio
06.2003 - 12.2012
- Engaged listeners through social media platforms to increase station visibility.
- Hosted music, news and entertainment segments for well-rounded radio shows.
- Devised marketing and promotional campaigns to increase ratings and listener base.
- Facilitated live coverage of special events, promotions, and sports matches.
Digital Marketing Specialist
Lazada
01.2011 - 01.2012
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
Education
Master of Communications - Communications
Pelita Harapan University
Jakarta, Indonesia 04.2001 -
Bachelor of Communication - Communications
Padjajaran University
Bandung, Indonesia 04.2001 -
Skills
Strategic leadership
Negotiation skill
Staff development
Innovation management
Public Speaking
Timeline
Deputy Head of Business Development and Comms
Kura Kura Bali
06.2022 - Current
Head of Business Development
Trevo Indonesia
10.2021 - 05.2022
Associate Vice President Commercial
Halodoc
08.2020 - 10.2021
Head Of Business Development East Indonesia Region
Grab Indonesia
09.2017 - 08.2020
Marketing Communications Manager
Gilang Agung Persada
08.2016 - 08.2017
Marketing Communications Manager
Indosat Ooredoo
01.2013 - 12.2014
Digital Marketing Specialist
Lazada
01.2011 - 01.2012
Radio Host and Program Director
Ninetyniners Radio
06.2003 - 12.2012
Master of Communications - Communications
Pelita Harapan University
04.2001 -
Bachelor of Communication - Communications
Padjajaran University
04.2001 -
Similar Profiles
Leah HillLeah Hill
Manager at Kura Kura Surf CampManager at Kura Kura Surf Camp
Teiria WilsonTeiria Wilson
Teacher Aide at Te Kura O WaharoaTeacher Aide at Te Kura O Waharoa
Briar-Rose TongaBriar-Rose Tonga
Kaiawhina at Te Kura Kaupapa Maori o HarataungaKaiawhina at Te Kura Kaupapa Maori o Harataunga