Zelenskaia Liubov
Senior Product Manager
Denpasar,Bali
Summary
6+ years of experience in Product Management and Digital Innovation in the Financial and Multimedia sectors
BS Environmental Design, MS in Environmental Design .Transitioned from Project Manager to Website Director and Product Lead. Completed specialized courses in Product Management, participated in accelerators, and studied business strategy at Harvard Business School Online.
Successful experience in leading and developing website/mobile functionality and user experience. Achieved key performance improvements in lead generation, CTR, and conversion rates.Proven track record of enhancing customer engagement and satisfaction
Strong hands-on experience in strategic planning - Successfully managed end-to-end product lifecycle and cross-functional teams. Expert in data-driven decision-making for products - Improved conversion rates through data analysis
Experience in implementing and managing complex migration projects Successfully transitioned Otkritie Investments clients to VTB Bank.
Advanced user of Jira, Digital analytics tools, Figma, excel etc.
Fluent in English and Russian - Worked extensively in English and Russian-speaking environments.
Overview
6
6
years of professional experience
Work History
Product Lead B2B / B2C
BestDoctor - Medtech Company
4 2023 - Current
- Reduced product churn by 6 million monthly
- Developed strategy for finding hypotheses to reduce churn
- Developed dashboards that allow real-time tracking of impact of applied tools on reducing churn
- Developed and launched 6 new products for upsell in b2b
- Developed process for working with partners for b2b/b2c launches and sails
- Adapted products for HNV segment, resulting in successful sale.
Head of Product, Customer Acquisition
Open Broker - Finacial Company
11.2021 - 04.2023
- Launching a developed course for a client with TTM from 3 months to 1 day
- Doubling the number of views of educational materials
- Increasing the number of leads by 11% through viral techniques
- Increasing CTR from registered to started from 46% to 55%
- Increasing CR from trained to 6% to 16%
- Increasing CR from account funding from 1% to 2% end-to-end conversion
- Implemented a project to migrate Otkritie Investments clients to VTB Bank
- Implemented a project of buying back client assets.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Managed budget allocation and resource utilization to maximize marketing ROI.
СЕО / Head of Product
Totemy
07.2019 - 04.2022
- Successfully completed Techstars Moscow accelerator, receiving high praise from project mentors and securing further cooperation opportunities
- Secured a grant for advanced training in firm economics at Witte Institute
- Attracted funding and investment offers for startup
- Completed acceleration program at Higher School of Economics
- Established partnership Skolkovo Institute to provide mental health support
- Successfully tested product with target audience
- Improved Net Promoter Score (NPS) from 2 to 4.56 and increased retention rate from 3% to 46%.
Senior Product Manager
code.market
07.2021 - 03.2022
- Negotiated strategic partnerships with key industry players, resulting in 50% increase in marketplace listings and expanding customer base by 35%, in line with long-term product strategy
- Led successful redesign and launch of company's marketplace, resulting in 25% increase in user engagement and 15% boost in sales, by aligning product strategy with market demands
- Spearheaded market analysis initiative that identified new revenue opportunities, resulting in 10% increase in monthly recurring revenue, aligning product strategy with emerging market trends
- Led successful redesign and launch of th company's marketplace, resulting in 15% increase in user engagement and 3% boost in sales, by aligning product strategy with market demands.
- Managed cross-functional reliability team that reduced product failures at customer sites by 18%.
- Created production operating plans with concrete goals and clear timelines to predict manufacturing output.
Product / Project Manager
Artnovi
11.2018 - 07.2021
- Successfully led team to win competitive tender for creation of internal museum for Lukoil
- Managed implementation of prestigious Lukoil museum in Moscow
- Produced multimedia content for closing ceremony of 'The Year of Theatre' at Mariinsky Theatre
- Spearheaded creation of multimedia content for 'Mayor Grants' program
- Collaborated with Community Music to develop multimedia projects for various events
- Partnered with stage director Farandetti to create first Instagram musical, earning 'Theatre Star' prize and securing staging at 'Priut Komedianta' theatre.
- Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
- Developed and implemented project plans and budgets to ensure successful execution.
Education
Master of Arts - Environmental Design
Stroganov Russian State University of Design
Strategy Execution
Harvard Business School Online
03.2024
Business Decisions Based On Metrics
Product Heroes Course
10.2023
Fundamentals of Product Management
GeekBrains
06.2021
Skills
Product vision
undefinedAdditional Information
Passionate about my work: I am highly motivated and dedicated to my work. I am always looking
for ways to improve my skills and knowledge, and I am always eager to take on new challenges.
Efficient team player: I am skilled at building strong relationships with team members and
collaborating effectively to achieve common goals. I am also adept at managing time and resources
effectively.
Hackathon experience: In 2022, I participated in three hackathons: Aliexpress DAU Hackaton,
Rarible (Web 3.0), and Sigma. In all three hackathons, I reached the finals with my team.
Continuous learning: I am committed to continuous learning and professional development. In
March, I will complete the Strategy Execution course at Harvard Business School Online.
Age
31
Citizenship
Russia
Work Permit
Russia
Ready To Relocate
True
Employment
- Full time
- Part time
- Project work
Work Schedule
- Full day
- Shift schedule
- Flexible schedule
- Remote working
Tests Examinations
2021, GeekBrains, GeekBrains
Professional Development
- 2024, Strategy execution, Harvard Bussiness School Online
- 2022, Product Heroes, ИП Илья Красинский
- 2021, Geekbrains, Geekbrains
Personal Information
- Date of Birth: 07/02/92
- Gender: Female
- Driving License: B
Languages
Russian
English
Timeline
Head of Product, Customer Acquisition
Open Broker - Finacial Company
11.2021 - 04.2023
Senior Product Manager
code.market
07.2021 - 03.2022
СЕО / Head of Product
Totemy
07.2019 - 04.2022
Product / Project Manager
Artnovi
11.2018 - 07.2021
Product Lead B2B / B2C
BestDoctor - Medtech Company
4 2023 - Current
Master of Arts - Environmental Design
Stroganov Russian State University of Design
Strategy Execution
Harvard Business School Online
Business Decisions Based On Metrics
Product Heroes Course
Fundamentals of Product Management
GeekBrains
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