Zena J. Welker
Franklin
Summary
Dynamic sales leader with a proven track record at ThriveAP, driving B2B enterprise sales and securing record-breaking deals. Expert in contract negotiations and team development, I consistently enhance revenue growth through strategic engagement and innovative sales playbooks. Passionate about fostering high-performance cultures and optimizing CRM tools for success.
Overview
11
11
years of professional experience
Work History
Director of Sales Operations
ThriveAP
Franklin
08.2021 - Current
- #1 in new logo sales and secured the largest deal in company history
- Spearheaded B2B sales expansion, driving strategic engagement with top 100 health systems
- Developed and executed new sales playbooks that improved client acquisition and retention
- Mentored and coached junior sales reps, fostering a collaborative and high-performance culture
- Led full sales cycle management, including prospecting, stakeholder buy-in, and contract negotiations
Provider Account Manager
AdhereRx, An AdhereHealth Company
06.2020 - 05.2021
- Expanded revenue streams by introducing COVID-19 vaccine partnerships
- Developed and executed outreach strategies, leading to increased market penetration in home health and healthcare sectors
- Established long-term client relationships through consultative selling and customer-centric solutions
Senior Account Manager
Summit Professional Education
12.2017 - 06.2020
- Top Regional B2B Sales Representative for 16 months
- Managed and grew a $500K+ book of business, increasing client retention and revenue
- Led contract negotiations, high-level sales presentations, and strategic partnerships
- Trained and mentored junior sales reps, improving overall team performance
Senior Account Executive
CareerBuilder
11.2016 - 11.2017
- Built and managed a $600K+ sales pipeline, exceeding quarterly targets
- Led enterprise sales pitches, product demos, and contract negotiations
- Consulted with clients on talent acquisition strategies, optimizing recruitment processes
National Account Manager
CareerBuilder
11.2015 - 11.2016
- Oversaw a $3M book of business, managing key national accounts
- Developed and executed sales training programs to improve product adoption and client engagement
- Collaborated with senior leadership to refine go-to-market strategies
Sales Support Administrator
CareerBuilder
03.2014 - 11.2015
- Researched and identified high-value prospects to support the sales team
- Organized and executed client events and team-building initiatives to enhance company culture
- Facilitated cross-functional collaboration with marketing, sales, and customer success teams
Education
Bachelor of Liberal Arts - English
Saint Mary’s College of Southern MD
Skills
- Sales Strategy & Leadership
- B2B Enterprise Sales
- Revenue Growth & Forecasting
- Team Development & Coaching
- Contract Negotiations & Deal Closing
- CRM Optimization (Salesforce, HubSpot, Pipedrive)
- Go-to-Market Strategy
- Executive-Level Presentations
- Sales & CRM Tools: Salesforce, HubSpot, Pipedrive, Axiom, Delphi
- Marketing & Outreach: Marketo, ZoomInfo, Calendly
- Business & Communication Tools: Microsoft Office Suite (Excel, Word, PowerPoint, Teams), Apple OS
Technical Skills
Salesforce, HubSpot, Pipedrive, Axiom, Delphi, Marketo, ZoomInfo, Calendly, Microsoft Office Suite (Excel, Word, PowerPoint, Teams), Apple OS
Leadership And Sales Skills
- Sales Strategy & Leadership
- B2B Enterprise Sales
- Revenue Growth & Forecasting
- Team Development & Coaching
- Contract Negotiations & Deal Closing
- CRM Optimization (Salesforce, HubSpot, Pipedrive)
- Go-to-Market Strategy
- Executive-Level Presentations
Timeline
Director of Sales Operations
ThriveAP
08.2021 - Current
Provider Account Manager
AdhereRx, An AdhereHealth Company
06.2020 - 05.2021
Senior Account Manager
Summit Professional Education
12.2017 - 06.2020
Senior Account Executive
CareerBuilder
11.2016 - 11.2017
National Account Manager
CareerBuilder
11.2015 - 11.2016
Sales Support Administrator
CareerBuilder
03.2014 - 11.2015
Bachelor of Liberal Arts - English
Saint Mary’s College of Southern MD
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