ABHISHEK GUPTA
Partner - GroupM
Jakarta
Summary
With a life long passion for content & media, I have spent the last ~8 years to cultivate a specific set of skills. From shaping investment strategies to orchestrating product development, from navigating sales dynamics to refining operational efficiencies, and pioneering new business landscapes each experience has woven together to grant me a panoramic view of the digital media landscape.
Overview
8
8
years of professional experience
6
6
Certifications
Work History
Partner
GroupM - World's largest media investment company
04.2022 - Current
- Achieved XX% business growth for L'Oreal Group's portfolio across Consumer, Professional, Luxury & Dermatological beauty brands by creating Media Investment strategy handling US$ XX MN worth of marketing spends
- Created globally recognized award winning campaigns whilst integrating multiple disciplines such Video, Social, Programmatic, OOH, TV, E-Commerce, Influencer Marketing, Offline & Performance Marketing
- Created a one of its kind Integrated Media Strategy unit whilst managing a team of ~25 people
Consultant - Digital Transformation (Data Product Management & Revenue Strategy)
Emtek Group - Indonesia's 2nd Largest Media Conglomerate
11.2020 - 03.2022
- Established Emtek Group's Data & Programmatic business to ensure US$ XX MN revenue whilst co-leading a US$ XMN digital transformation project with McKinsey TMT unit
- Created the central data platform by leading product development journey across research, roadmap, implementation, testing & training to develop 200+ user persona whilst improving the underlying data source quality by up to ~70%
- Setup the Emtek Digital unit by working on positioning, KPIs, process, operations, partnerships, talent to setup and manage a team of ~36 people.
Founding Member & Head of Growth
YMT Ads - YMT Helps EU & NA Based Media/AdTech Firms To Expand Into SEA By Offering End-to-end Business Management Services
12.2019 - 09.2020
- Lead strategic planning, goal setting, budgeting, resourcing and investment while scaling the business 200% Q-o-Q
- Established regional Tech & Media partnerships, crafted Digital Marketing strategies, and pivoted firm's strategy to identify new growth centers during COVID
Head of Sales - Philippines
InMobi - World's leading AdTech firm
03.2018 - 11.2019
- Scaled InMobi's Philippines business from US $20K/QTR to US $500K/QTR within 9 months ; pivoted the business unit over the next 10 months to sustainably generate US $2MN+ annually
- Recognized as Top 5 Salespersons among 150+ sellers worldwide for the Annual Awards; Won the Quarterly Award for the Best Sales team in APAC.
Account Manager - Singapore & Hong Kong
InMobi - World's leading AdTech firm
10.2016 - 02.2018
- Achieved Q-o-Q growth (up to 40%) in a stagnant market through creative troubleshooting & improved operational efficiency while working with Fortune 500 Advertisers & Top 20 Global Publishers
- Delivered zero revenue leakage for 6 consecutive quarters whilst handling brand accounts worth ~US $ 4MN
- Sole recipient of the Quarterly Bond 007 Award from a pool of 90+ employees for 'taking risks worth taking'; Won Quarterly Award for the Best Operations team in JAPAC twice .
Education
Bachelor of Technology - Electronics & Communication
GGSIPU, Delhi, India
2012.08 - 2016.05
CORe - Business Management
Harvard Business School Online
04.2001 -
Skills
Certification
Digital Marketing Transformation (Google)
Additional Information
- GMAT : 720 (Q49, V40, IR7)
- Member of the Screenwriter Association of India; Submitted 2 screenplays.
- Working with under privileged students from rural & urban india; Mentored 200+ students
- PADI Certified Scuba Diver
Timeline
Partner
GroupM - World's largest media investment company
04.2022 - Current
Consultant - Digital Transformation (Data Product Management & Revenue Strategy)
Emtek Group - Indonesia's 2nd Largest Media Conglomerate
11.2020 - 03.2022
Founding Member & Head of Growth
YMT Ads - YMT Helps EU & NA Based Media/AdTech Firms To Expand Into SEA By Offering End-to-end Business Management Services
12.2019 - 09.2020
Head of Sales - Philippines
InMobi - World's leading AdTech firm
03.2018 - 11.2019
Account Manager - Singapore & Hong Kong
InMobi - World's leading AdTech firm
10.2016 - 02.2018
CORe - Business Management
Harvard Business School Online
04.2001 -
Bachelor of Technology - Electronics & Communication
GGSIPU, Delhi, India
2012.08 - 2016.05
Digital Marketing Transformation (Google)
Advanced Product Marketing (LinkedIn)
Customer Analytics (Wharton Business School)
Initiating & Planning Projects (University of California)
Data Science of Marketing (LinkedIn)
Strategic Management (Copenhagen Business School)
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