Ajeng Dwiyatcita
Bintaro, South Tangerang
Summary
Dynamic marketing professional with over 15 years of experience in marketing, marketing communication, digital marketing, public relations, branding, and event management across diverse sectors including property development, education, hospitality, travel management, and food and beverage.
Proven track record of enhancing media coverage and driving significant increases in transaction volume and sales performance through strategic ATL, BTL, and TTL initiatives.
Expertise in crafting compelling brand narratives and executing impactful marketing campaigns that elevate awareness and engagement. Committed to delivering measurable results that align with organizational goals while fostering sustainable growth.
Overview
20
20
years of professional experience
Work History
Marketing Manager
BINUS SCHOOL Serpong (Cambridge + IB International School)
08.2025 - Current
- Led end-to-end commercial strategy covering marketing, sales & admissions, promotion, events, CRM, and call center operations to drive customer acquisition and enrollment, achieving ±30% YoY growth in qualified leads.
- Oversee Sales & Admissions teams, including pipeline management, lead follow-up standards, conversion targets, and performance monitoring to ensure consistent enrollment outcomes.
- Managed and optimized CRM and Call Center functions for Serpong, supervising inquiry handling, response time, parent journey mapping, and reporting to improve conversion rate and service experience.
- Planned and executed integrated campaigns and brand experience programs (Open Houses, education fairs, community, innovative events, corporate, and embassy engagements), contributing up to 70- 85% of annual new external and internal intake.
- Built strategic partnerships with embassies, multinational companies, relocation agents, and international communities, strengthening penetration within expatriate and high-profile parent segments.
- Led premium brand positioning and personalized engagement strategies tailored to expatriate and VIP parents, ensuring culturally sensitive communication and service excellence.
- Improved digital and performance marketing effectiveness, increasing engagement rate by ±35% and reducing cost per lead through data-driven optimization.
- Collaborated closely with academic, operations, and management teams to align messaging, service delivery, and commercial targets.
- Oversee creative development, agency coordination, and marketing budgets to ensure high-quality execution, consistency, and ROI accountability.
Complex Marketing Communication Manager
PT. Putragaya Wahana
04.2024 - 08.2025
- Provide company with marketing communication and publication strategy for Thamrin Nine world-class superblock, Agora Mall, Le Parc Low Rise Luxury Apartment and UP at Thamrin Nine - The First and Tallest Observatory Deck in Indonesia.
- Craft story and narrative to each product especially for new product.
- Brand and Product Development from the scratch, Liaise with other department and external parties to deliver a unique product and best customer experience.
- Thamrin Nine Complex
Corporate Marketing Communication Manager
EL Hotel Group
01.2023 - 04.2024
- Achieved high brand awareness of all hotel brand under EL Hotel Group 4 stars and 3 stars in Indonesia by creating strategic for national program, media national relations, partnership with other brand, banking, airlines, etc.
- Achieved multiple engagement rate in all corporate digital marketing channel, social media, website, CRM, loyalty program by doing soc-med ads, SEO, SEM strategic, etc.
- Event management for all brand of hotels and also support theme park under the same holding such as Banyuwangi Park & Jatim Park.
- Concepting & proposed ad-hoc budget to management.
- Achieved partnership and collaboration with other brand e.g Garuda.
Senior Manager Marketing Communication & Campaign
Hotel Indonesia Natour (Persero)
12.2021 - 12.2022
- In this role, I developed communication channel for above and below the line, OOH and develop brand digital assets.
- Liaise with all stakeholders, Ministry of Indonesia, collaborate with other BUMN and private companies, in order to increase exposure and transaction.
- Increased number of media national publication, digital awareness and partnership up to 6% of engagement rate across ATL, BTL and TTL.
- Managed brand Jelajahin for B2C as well as B2B and B2G market, Special Economic Zone for Healthy and Wellness - The Sanur, Bali for branding, marketing tools and campaign.
- During my employment, I involved in International events such as Pertamina Grand Prix MotoGP Mandalika, Side events of Presidency G20, Jelajahin Livin Sanur Fest, Esport Summit 2022, BRI Travel Fair Exhibition and Activation, creating Music and Sports events, etc.
Group Marcomm Manager & Digital Marketing Manager
Alfaland Group
06.2016 - 11.2021
- Handling all business unit and All brands under Alfaland group; property developer, property management retail and hospitality management (Omega Hotel Management). Social media marketing, digital marketing, website, design collateral, budgeting, partnership, loyalty, events, media relations, press releases, advertising & promotions, brand identity, etc.
- During my employment, we had 2 times in row to be one of 100 official brands of Wonderful Indonesia held by Tourism Ministry of Indonesia (Kemenpar).
- I also increase number of publications in national and local media and partnership with banks such as BCA, CIMB Niaga, Permata Bank, Mandiri and partnership with other brand such as Citilink, Ace Hardware, Informa, etc to get a cross customer database and traffic.
Marketing Manager
Boga Lestari Sentosa, Kenny Rogers Roasters
05.2013 - 10.2015
- Managing Brand of Kenny Rogers ROASTERS, media relations, co-Marketing Program, direct ATL & BTL content customization, media mix spending, Control annual budget spending, food costing, product pricing, new product development, Consumer Research, promotional program, relation with suppliers & third parties sponsorship, branding and activation, Monitor, analyze and evaluate market trends, Social Media Marketing, Online marketing etc.
- During my employment, I increased transaction 50% by doing Limited Time Offer Promotion.
- To drive in sales, I was also engaged with other brands and bank to get cross customer.
Advertising and Promotion Supervisor
Lippo Mall Kemang
11.2012 - 05.2013
- Concepting seasonal events, all events supervision, budgeting, media relation, press releases, design brief, content brief to media and designer graphic, below the line and above the line supervision.
Marketing & Promotion Coordinator
Intiland Development, Tbk
01.2008 - 01.2012
- Market research, prepare strategic for selling products, deal with advertising agency and handle promotion (brochure, fliers, banner, souvenirs design, newsletter etc), budgeting, exhibition and continue events (gathering, launching, pre-launch dll), makes program for marketing campaign both above and below the line, relation with media in order to advertise the product image.
Leasing Executive
Pakuwon Group
01.2008 - 12.2008
- Setting up Malls and deal with tenant to open their business in the mall, negotiate with prospective business and tenants, evaluate tenant mix for zoning in mall area.
Senior Tenant Relation
Bellagio Residence
01.2007 - 12.2008
- Communicate with residents in the apartment, received their inquiry and coordinate with internal management or external if necessary.
Tenant Relation
Pakubowono Residence
01.2006 - 12.2007
- Communicate with residents in the apartment, received their inquiry and coordinate with internal management or external if necessary, collecting residents' data into IFCA system for privacy and security reason.
Education
Intensive Digital Marketing Bootcamp -
Myskill
03.2023
Masterclass How to become a professional in Digital Marketing -
Genius Marketing
01.2023
Creative Marketing in New Normal Era -
Universitas Bunda Mulia
01.2020
Advanced Fundamental Leadership -
NLP Institute
01.2019
Magister Management - Business Management
Bina Nusantara University
01.2010
Integrated Marketing Communication -
MarkPkus Inc
01.2010
Strategic Advertising -
MarkPlus Inc
01.2010
Key Account Management -
MarkPlus Inc
01.2010
New Product Development -
MarkPlus Inc
01.2009
Bachelor of Communication - Communication Advertising
Prof. Dr Moestopo
01.2006
Marketing Plan -
Skills
- Leadership and public speaking
- Effective communication
- Marketing strategy development
- Budget management
- Microsoft Office proficiency
- Negotiation skills
- Analytical thinking
- Digital marketing and communications
- Media relations
- Presentation skills
- Social media management
- Meta Business Manager expertise
- Networking strategies
- Time management
Personal Information
- Date of Birth: 03/15/85
- Place of Birth: Jakarta
Project Accomplishments
- Publication and awareness for projects Thamrin Nine Complex that include Grade A Office Towers, Agora Lifestyle Mall, Low Rise Apartment, UP at Thamrin Nine Observatory Deck.
- Handling hospitality under EL Hotel Group in Jakarta and support theme park in Banyuwangi Park and Jatim Park.
- Pertamina Grand Prix MotoGP Mandalika, Presidency G20, Jelajahin Livin Sanur Fest, Indonesia International Marathon 2022, BRI Travel Fair 2022, Esport Summit 2022, World Beach Games 2023 pre event.
- Master of Ceremony of many corporate events.
- Handling project Shila at Sawangan, Vasanta Innopark and Duo Telaga Bestari for Marketing and creative.
- Handling Property projects and Hospitality under Alfaland Group, Grand Cordela Hotels, Cordela Hotels, Alfa resort, Cordex Hotels and CX Hostels.
- Handling brand awareness & Increasing sales for brand Kenny Rogers ROASTERS.
- Opening Project Lippo Mall Kemang, Kemang Village.
- New Project Kota Kasablanka and Gandaria City, making some deals for tenant to become its tenant.
- Market study for Pinang Residences, Tamarind Lane (town houses), office preparation, promotion preparations, launching.
- Market Study for 1 Park Residences (high rise building), Promotional event (launching, ground breaking and continue events).
- Handling existing projects, Taman Semanan Indah, Pakubuwono Residences, Bellagio Residence.
Websites
Timeline
Marketing Manager
BINUS SCHOOL Serpong (Cambridge + IB International School)
08.2025 - Current
Complex Marketing Communication Manager
PT. Putragaya Wahana
04.2024 - 08.2025
Corporate Marketing Communication Manager
EL Hotel Group
01.2023 - 04.2024
Senior Manager Marketing Communication & Campaign
Hotel Indonesia Natour (Persero)
12.2021 - 12.2022
Group Marcomm Manager & Digital Marketing Manager
Alfaland Group
06.2016 - 11.2021
Marketing Manager
Boga Lestari Sentosa, Kenny Rogers Roasters
05.2013 - 10.2015
Advertising and Promotion Supervisor
Lippo Mall Kemang
11.2012 - 05.2013
Marketing & Promotion Coordinator
Intiland Development, Tbk
01.2008 - 01.2012
Leasing Executive
Pakuwon Group
01.2008 - 12.2008
Senior Tenant Relation
Bellagio Residence
01.2007 - 12.2008
Tenant Relation
Pakubowono Residence
01.2006 - 12.2007
Intensive Digital Marketing Bootcamp -
Myskill
Masterclass How to become a professional in Digital Marketing -
Genius Marketing
Creative Marketing in New Normal Era -
Universitas Bunda Mulia
Advanced Fundamental Leadership -
NLP Institute
Magister Management - Business Management
Bina Nusantara University
Integrated Marketing Communication -
MarkPkus Inc
Strategic Advertising -
MarkPlus Inc
Key Account Management -
MarkPlus Inc
New Product Development -
MarkPlus Inc
Bachelor of Communication - Communication Advertising
Prof. Dr Moestopo