Andrianus Rusdy Jakaria
Mekar Molek No.31, Bandung
Summary
Dynamic Marketing Manager with 17 Years of experience, Expertise in Marketing Strategy, Market Research & New Business Development, Willing to Bring Winning Strategies to Your Team.
A practical communicator with a background that facilitates clear and concise communication in accordance with company guidelines. Leads teams to achieve high standards and upholds company values and culture. Develops holistic, data-driven strategies to achieve desired goals.
Overview
18
18
years of professional experience
Work History
Head of Marketing Communications
PT Kreasi Akar Sembilan (Grage Group)
Cirebon, Indonesia
03.2026 - Current
- Created concepts for events, sales programs, and maintained the Grage application program for Grage Mall and Grage City Mall.
- Delegated events and programs to subordinates and supervised them to ensure everything ran smoothly.
- Increased traffic flow, increased tenant sales, and improved the mall's image.
- Looking for and collaborating with several communities and EO in Cirebon and collaborating to create activities that support events and programs at Grage Mall and Grage City Mall
- Created a new mall concept at Grage City Mall, transforming it into the Grage City Hub, a place for communities and influencers to gather and hold activities, both daily and through events.
- Assisted business unit programs in advancing their businesses by conducting measurable and reliable surveys.
- Routinely created and reviewed weekly and monthly reports.
Marketing Communication Manager
Braga 8
Bandung
11.2025 - 02.2026
- Organised successful campaigns for rebranding and positioning.
- Developed communication and public relations strategies based on company principles.
- Created strategic plans to capture new business and better serve clients.
- Worked collaboratively with clients to create innovative, engaging campaigns to achieve objectives.
- Monitored competitor activities, adapting strategies to maintain competitive advantage.
- Coordinated team workflow to meet objectives, maintain schedules and match budgets.
- Guided daily operations based on current and upcoming projects.
- Refined internal communications for improved efficiency.
- Monitored staff performance and identified areas of improvement.
- Allocated resources and budget expenditures for projects and campaigns.
- Oversaw creation of information programmes to share company's plans, accomplishments and opinions.
- Managed budget allocations for marketing projects, optimising spend for maximum return on investment.
- Analysed market trends and customer insights to inform targeted marketing initiatives.
- Educated staff on brand guidelines and marketing objectives, aligning efforts across departments.
- Streamlined communication processes, improving team efficiency and reducing response times.
Marketing Communication Manager
Metro Indah Mall
Bandung, Indonesia
04.2025 - 10.2025
- Building a brand image as a family mall in East Bandung.
- Increasing traffic and tenant sales by holding several events (thematic and casual events) involving the local community, and creating a loyalty program.
- Create a shopping program to increase traffic and tenant sales.
- Establish good relationships with tenants to facilitate mall, tenant, and operations.
- Collaborate with other departments to create a positive work environment, and achieve company goals.
Sales & Marketing Manager
PT Altius Bahari Indonesia (Djarum Grup)
Karawang
01.2021 - 11.2024
- Company Overview: Strengthen its brand image as a company operating in the field of VVIP helicopter aviation.
- Strengthen its brand image as a company operating in the field of VVIP helicopter aviation.
- Join the Indonesia National Air Carriers Association (INACA) and become part of the organization as an Adhoc committee.
Strategic Affair Manager
PT Bukit Muria Jaya Estate (Djarum Grup)
Karawang
01.2020 - 12.2020
- Assisting with management of new land clearing such as measuring and establishing land boundaries, topography and making government proposal.
- Developed and implemented strategic plans for optimizing land usage in commercial projects.
Marketing Communication Manager
Resinda Park Mall (Djarum Grup)
Karawang
09.2017 - 12.2019
- Building a brand image as a family mall in Karawang.
- Increasing traffic and tenant sales by holding several events (thematic and casual events) involving the local community, and creating a loyalty program.
- Create a shopping program to increase traffic and tenant sales.
GM Marketing
Festival City Link & Braga City Walk
Bandung
11.2016 - 08.2017
- Handle marketing programs that are run both as a group and by each business unit.
- Strengthen the brand image and increase the number of visits by holding several activities and branding through both online and offline media.
- Create shopping program to increase tenant sales.
Deputy Center Manager
Bandung Electronic Centre
Bandung
08.2015 - 10.2016
- Managing marketing and casual leasing departments activities, as well as handling collaboration with external parties to enliven the mall.
- Establishing good relationships with tenants to create cooperation in increasing sales.
Marketing Communication Manager
Festival City Link
Bandung
07.2014 - 08.2015
- Strengthen the brand image and increase the number of visits by holding several activities such as thematic events and regular events.
- Strengthening branding through online and offline media.
- Create a shopping program to increase tenant sales.
Leasing Manager
Festival City Link
Bandung
04.2012 - 07.2014
- Increase tenant occupancy by adding several new tenants who meet the requirements and comply with the zoning in the mall.
- Develop employees below to improve the quality of their work.
- And succeeded in improving the mall's image as a comfortable family mall.
Regional Marketing Manager
Lippo Malls
Karawaci
10.2011 - 04.2012
- Producing group events with 25 malls throughout Indonesia and coordinating each mall so that everything runs smoothly starting from preparation, budgeting, reports to analysis of activities.
- Provide encouragement to all Marcomm Mall Managers to be able to carry out their duties well.
Marketing Manager
Istana Plaza
Bandung
04.2008 - 10.2011
- Strengthen the brand image and increase the number of visits by holding several activities such as thematic events and regular events.
- Strengthening branding through online and offline media.
- Create a shopping program to increase tenant sales.
Education
Bachelor of Economics -
Catholic Parahyangan University
Bandung01.2001
Skills
- Marketing Strategy
- Market Research
- New Business Development
- Retail
Languages
Bahasa
Proficient
C2
English
Upper Intermediate
B2
Timeline
Head of Marketing Communications
PT Kreasi Akar Sembilan (Grage Group)
03.2026 - Current
Marketing Communication Manager
Braga 8
11.2025 - 02.2026
Marketing Communication Manager
Metro Indah Mall
04.2025 - 10.2025
Sales & Marketing Manager
PT Altius Bahari Indonesia (Djarum Grup)
01.2021 - 11.2024
Strategic Affair Manager
PT Bukit Muria Jaya Estate (Djarum Grup)
01.2020 - 12.2020
Marketing Communication Manager
Resinda Park Mall (Djarum Grup)
09.2017 - 12.2019
GM Marketing
Festival City Link & Braga City Walk
11.2016 - 08.2017
Deputy Center Manager
Bandung Electronic Centre
08.2015 - 10.2016
Marketing Communication Manager
Festival City Link
07.2014 - 08.2015
Leasing Manager
Festival City Link
04.2012 - 07.2014
Regional Marketing Manager
Lippo Malls
10.2011 - 04.2012
Marketing Manager
Istana Plaza
04.2008 - 10.2011
Bachelor of Economics -
Catholic Parahyangan University