Anisa Perwitasari
Digital Marketer
South Jakarta,DKI Jakarta
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
Work History
Digital Marketing Specialist
Abbott Nutrition Indonesia
Jakarta
07.2020 - Current
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Collaborated cross-functionally with sales, engineering and product management teams to accomplish shared goals.
- Optimized social media channels and web pages to improve SEO and usability.
- Collaborated effectively with advertising and media specialized to boost results from strategic campaigns.
- Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.
Digital Marketing Executive
Gill Capital Group
Jakarta, Indonesia
11.2018 - 07.2020
- Initiated testing for email marketing with MailChimp, AWeber and other email platforms.
- Implemented weekly promotional and editorial strategies to improve customer engagement across channels.
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
- Increased brand awareness through creation and management of social media channels.
- Created email blast campaigns to target key customers.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
Social Media & Outreach Management (Intern)
Lion & Lion Digital Agency
Jakarta, Indonesia
06.2017 - 12.2017
- Planned and executed influencer marketing plan for clients in various industries (e.g: L'Oreal, Google, Danone Nutricia, UBER, Nestle, etc.)
- Monitor trends in any Social Media Tools, applications, channels, design and strategy
Social Media Strategist
jawapos TV
Jakarta, Indonesia
12.2016 - 06.2017
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Created videos and managed YouTube channel to strengthen company reputation.
Education
Bachelor of Communication - Marketing Communication
BINUS University
Jakarta, Indonesia 06.2014 - 02.2018
Skills
Google Slides
Marketing strategies
Digital marketing
Campaign execution
Data analytics
Project management
Digital media
Pixel
Web analytics
SEO
Social media tools
Brand strategy
Strategic planning
Timeline
Digital Marketing Specialist
Abbott Nutrition Indonesia
07.2020 - Current
Digital Marketing Executive
Gill Capital Group
11.2018 - 07.2020
Social Media & Outreach Management (Intern)
Lion & Lion Digital Agency
06.2017 - 12.2017
Social Media Strategist
jawapos TV
12.2016 - 06.2017
Bachelor of Communication - Marketing Communication
BINUS University
06.2014 - 02.2018