Betty Tambunan
Sales Analyst Manager
Cimanggis
Summary
Sales Analyst Manager with over 3 years of experience in Indonesia’s leading steel manufacturer for structural sections. I’m a proactive and collaborative team member known for consistently going the extra mile—whether through detailed market analysis, demand forecasting, or working cross-functionally to align commercial strategies with operational execution.
In my role, I’ve built strong relationships across the construction ecosystem, engaging not only with distributors but also with contractors, fabricators, government agencies, structural engineers, trade associations, and academic institutions. These interactions have shaped my business perspective and sharpened my ability to understand diverse stakeholder motivations.
While my day-to-day focuses on commercial execution, I’m increasingly drawn to the intersection of green steel innovation and sustainability. I recognize the current policy landscape in Indonesia is still evolving, but I see long-term potential in shaping responsible industrial growth through more sustainable practices.
Overview
8
8
years of professional experience
Work History
Manager – Sales Analysis
PT Garuda Yamato Steel
12.2023 - Current
- Led the development of a 5-year commercial blueprint for the Sales Division, aligning long-term revenue goals with corporate growth strategy.
- Spearheaded annual sales target planning and realignment, using market data to evaluate gaps against mid-term projections.
- Analyzed domestic demand trends, competitor behavior (including imports), and regulatory shifts to guide pricing strategy, new product direction, and channel expansion.
- Initiated and coordinated strategic outreach beyond traditional distributors—building relationships across the construction ecosystem, including project owners, contractors, fabricators and engineers.
- Provided regular business insight reports and scenario-based recommendations to directors and C-levels, driving high-level decisions through performance dashboards and market outlooks.
Manager – Business and Customer Analysis
PT Gunung Raja Paksi Tbk
08.2022 - 12.2023
- Led commercial planning and sales performance analysis for long and flat steel products.
- Analyzed market trends, customer behavior, and internal capacity to shape strategies for pricing, product development, and channel optimization.
- Identified process inefficiencies and led cross-functional improvements that enhanced sales operations and team productivity.
- Built performance monitoring tools using Excel and Power BI to track KPIs monthly and drive data-informed decisions.
- Played a key role in integration preparation ahead of business unit acquisition.
Senior Associate – Assurance
PwC Indonesia
09.2017 - 08.2022
- Managed end-to-end audit processes across clients in private, public, and state-owned sectors.
- Conducted financial and risk analysis in accordance with global audit standards.
- Supervised teams, ensured deadlines, and maintained quality.
- Supported team development and client engagement.
Education
Bachelor - Accounting
University of North Sumatra
Skills
Languages: Fluent in English and Indonesian (verbal and written)
Technical Tools: Proficient in Microsoft Excel (pivot tables, dashboards), PowerPoint, and Power BI development for interactive business reporting
ERP & Systems: Experienced in SAP and other ERP platforms; familiar with business process integration and reporting
Business & Analysis: Strong capability in data modeling, commercial planning, market analysis, and financial review
Leadership & Communication: Effective in managing cross-functional teams, delivering results under pressure, and presenting insights to senior stakeholders
Timeline
Manager – Sales Analysis
PT Garuda Yamato Steel
12.2023 - Current
Manager – Business and Customer Analysis
PT Gunung Raja Paksi Tbk
08.2022 - 12.2023
Senior Associate – Assurance
PwC Indonesia
09.2017 - 08.2022
Bachelor - Accounting
University of North Sumatra