Summary
Overview
Work History
Education
Skills
Timeline
Generic

Betty Tambunan

Sales Analyst Manager
Cimanggis

Summary

Sales Analyst Manager with over 3 years of experience in Indonesia’s leading steel manufacturer for structural sections. I’m a proactive and collaborative team member known for consistently going the extra mile—whether through detailed market analysis, demand forecasting, or working cross-functionally to align commercial strategies with operational execution.


In my role, I’ve built strong relationships across the construction ecosystem, engaging not only with distributors but also with contractors, fabricators, government agencies, structural engineers, trade associations, and academic institutions. These interactions have shaped my business perspective and sharpened my ability to understand diverse stakeholder motivations.


While my day-to-day focuses on commercial execution, I’m increasingly drawn to the intersection of green steel innovation and sustainability. I recognize the current policy landscape in Indonesia is still evolving, but I see long-term potential in shaping responsible industrial growth through more sustainable practices.

Overview

8
8
years of professional experience

Work History

Manager – Sales Analysis

PT Garuda Yamato Steel
12.2023 - Current
  • Led the development of a 5-year commercial blueprint for the Sales Division, aligning long-term revenue goals with corporate growth strategy.
  • Spearheaded annual sales target planning and realignment, using market data to evaluate gaps against mid-term projections.
  • Analyzed domestic demand trends, competitor behavior (including imports), and regulatory shifts to guide pricing strategy, new product direction, and channel expansion.
  • Initiated and coordinated strategic outreach beyond traditional distributors—building relationships across the construction ecosystem, including project owners, contractors, fabricators and engineers.
  • Provided regular business insight reports and scenario-based recommendations to directors and C-levels, driving high-level decisions through performance dashboards and market outlooks.

Manager – Business and Customer Analysis

PT Gunung Raja Paksi Tbk
08.2022 - 12.2023
  • Led commercial planning and sales performance analysis for long and flat steel products.
  • Analyzed market trends, customer behavior, and internal capacity to shape strategies for pricing, product development, and channel optimization.
  • Identified process inefficiencies and led cross-functional improvements that enhanced sales operations and team productivity.
  • Built performance monitoring tools using Excel and Power BI to track KPIs monthly and drive data-informed decisions.
  • Played a key role in integration preparation ahead of business unit acquisition.

Senior Associate – Assurance

PwC Indonesia
09.2017 - 08.2022
  • Managed end-to-end audit processes across clients in private, public, and state-owned sectors.
  • Conducted financial and risk analysis in accordance with global audit standards.
  • Supervised teams, ensured deadlines, and maintained quality.
  • Supported team development and client engagement.

Education

Bachelor - Accounting

University of North Sumatra

Skills

Languages: Fluent in English and Indonesian (verbal and written)

Timeline

Manager – Sales Analysis

PT Garuda Yamato Steel
12.2023 - Current

Manager – Business and Customer Analysis

PT Gunung Raja Paksi Tbk
08.2022 - 12.2023

Senior Associate – Assurance

PwC Indonesia
09.2017 - 08.2022

Bachelor - Accounting

University of North Sumatra
Betty TambunanSales Analyst Manager