Summary
Overview
Work History
Education
Skills
Websites
CONSULTANCIES
Accomplishments
Timeline
Generic
DENNY Herlambang S

DENNY Herlambang S

Interested In Cross-Sector Communication Strategies | Bridging NGOs, Corporate & Government
South Jakarta

Summary

Dynamic communications professional with over 20 years of experience spearheading strategic outreach for international development initiatives. Proven expertise in crafting and implementing multi-platform communication strategies that significantly enhance program visibility, stakeholder engagement, and policy impact. Skilled in distilling complex development objectives into clear, compelling narratives tailored for diverse audiences, including government entities, civil society organizations, media, and donors. Strong leader with a demonstrated ability to manage teams effectively, coordinate knowledge products, and maintain consistent branding and crisis response in politically sensitive environments while driving strategic planning and results-oriented communication efforts.

Overview

30
30
years of professional experience
3
3
Languages

Work History

Technical & Communication officer

INTERNEWS
05.2021 - 02.2025
  • Developed and implemented branding and marketing guidelines for Internews in Indonesia.
  • Contributed to the USAID-MEDIA Project by compiling content and success stories, supporting branding development, and assisting local partners with branding-related issues.
  • Collected visual and video documentation to share with regional and headquarters communication teams.
  • Led communication efforts and organized events in collaboration with implementing partners, including AJI Indonesia, MAFINDO, AMSI, PPMN, ICW, LBH Pers, PR2Media, Konde, Remotivi, JRKI, and others.
  • Initiated and developed content for the YIMN Foundation's landing page at www.intermedianusantara.or.id.

Snr. Communication Manager

SWISSCONTACT
01.2015 - 01.2020
  • For the SCPP I lead its communication teams in Medan, Makassar, and Jakarta. It provides technical and communication support for six projects covering 144 districts in 15 provinces.
  • Leading the development of 12 training modules for cocoa smallholder farmers.
  • For the S4C projects, I led the development of branding and marking guidelines of polytechnics in Jember, Kendal, Bantaeng, and Morowali.
  • Organizing regional Swisscontacts' Asia reports and two Asia Seminars with participants from 10 countries.
  • Simultaneously, I was responsible for channeling communication between the Swisscontact head office, Southeast Asia, South Asia, and country office.

Media Engagement & Communication Specialist - The Poverty Reduction Support Facility / PRSF, DFAT

PALLADIUM
01.2014 - 01.2015
  • Independently developed a short video, “Warung di Bawah Kuburan yang Membawa Berkah”, profiling a PKH beneficiary who expanded her small-scale food stall business to support her family. The story was used to illustrate real-life outcomes of social assistance programs.
  • Coordinated and implemented DFAT-supported workshops for journalists and editors in Jakarta, Medan, and Yogyakarta to improve understanding and reporting of social assistance issues. Activities included discussions with program beneficiaries and field visits.
  • Led the planning and execution of a 3-day seminar and a 3-day field visit for national media, in collaboration with TNP2K. The program provided journalists with in-depth exposure to poverty reduction strategies and direct interactions with program beneficiaries in East Belitung.

Indonesian Network Manager

AUSTRALIAN BROADCASTING CORPORATION (ABC)
03.2010 - 08.2014
  • Network/partner management of 12 radio (Serambi, Maraghita, Prima UNIST, Mercurius FM) and 12 media online (Antara, Tempo, Republika, Tribun etc).
  • Social media handling for ABC Bahasa Indonesia and Australia+ plus.
  • Strategic advisory to the Melbourne management team, program distribution.
  • Daily operational of the ABC Jakarta bureau/office.

Media & Outreach Communication Specialist

YAYASAN SAHABAT CIPTA (YSC)
03.2009 - 04.2010
  • Managed media and campaign strategy for the Jakarta Smoke-Free Project.
  • Maintained communication with donors, government agencies, and key stakeholders.
  • Led the production and distribution of campaign materials (signage, banners, merchandise) and conducted impact assessments.

Senior Program officer

SWISSCONTACT
01.2006 - 01.2010
  • Led the initiative under the ACCESS Project to collaborate and launch Cabe Rawit, a weekly entrepreneurship program on Liputan 6 Pagi SCTV.
  • The Cabe Rawit program increased featured businesses' profits by 18% and expanded their customer base by 23%, attracting private sector sponsorship and inspiring similar media-driven initiatives.
  • Served as the team coordinator for the Media Habits Survey in Rural Areas in Jakarta and East Nusa Tenggara Province for LED-NTT.
  • Led the coordination of the Business Climate Survey (BCS) 2007 Dissemination for the GTZ-RED Program across 35 regencies in Central Java Province.

Founder - Director

MEDIANET INDONESIA
01.2005 - 01.2006
  • In collaboration with ACILS, ICMC, and Ontrackmedia, I led the development of a comprehensive training kit for trainers combating human trafficking.
  • The Derita Bisu (Silent Suffering) video served as a key visual training resource, created in partnership with public figure Dewi Hughes, community radio, Pramuka (Boy Scouts), and inter-city bus companies.
  • I also led the production of radio PSAs on human trafficking risks, in collaboration with Jaringan Radio Suara Petani and the Indonesia Ministry of National Education.

Training Specialist

INTERNEWS NETWORK
01.2001 - 01.2004
  • Supported the Training Department in planning, budgeting, and implementing various ongoing projects.
  • Collaborated with international experts and local radio consultants to co-facilitate seminars and workshops, which included pre- and post-training preparation, interpretation, materials translation, and post-event evaluations.
  • Delivered intensive in-house training to over 25 local radio stations across Java, Sumatra, Kalimantan, Sulawesi, Maluku, and Papua, covering topics such as Radio Journalism, Radio Management, Sales & Marketing Skills, IT Assistance, and Radio Production Techniques.
  • Conducted specialized training sessions for journalists and members of parliament on topics related to general elections, peace resolution, and reporting in conflict zones.

Journalist - Producer

RADIO REKS 103,7 FM
01.1995 - 01.2001
  • Served as a radio broadcaster, reporter, and program producer at REKS FM Garut, delivering news during a politically sensitive era and producing content including radio dramas, advertisements, and public service announcements.
  • Led internal capacity building for new staff, conducted local market research to boost audience trust and competitiveness, and supported journalism and programming development.

Education

Internship - International Media Company

Australian Broadcasting Corporation (ABC)
Melbourne, Australia
04.2001 -

Graduate Certificate - Media Studies

Western Kentucky University (WKU)
Kentucky, USA
04.2001 -

Graduate Certificate - Media Training

Radio Nederland Training Centre (RNTC)
Hilversum, The Netherland
04.2001 -

Bachelor of Arts - English Language & Literature

School of Foreign Languages (STBA-ABA Yapari)
Bandung, Indonesia
04.2001 -

Graduate Certificate - Broadcast Journalism

The Anna University Chennai - Broadcast Training The Trainer
Chennai, India
04.2001 -

Skills

  • Effective communication strategies

  • Effective meeting facilitation

  • Effective meeting facilitation

  • Media reporting skills

Websites

CONSULTANCIES

  • Casual trainer, jury and consultant for Radio Republic Indonesia (RRI), Jakarta.
  • Casual consultant for the Jakarta Center For Law Enforcement Cooperation (JCLEC), Semarang, Central Java.

Accomplishments

  • Media Innovation & Entrepreneurship Development : Led the launch of Cabe Rawit on SCTV, boosting featured businesses' profits by 18% and customer base by 23%, while securing sponsorship and inspiring similar media initiatives.
  • Training Content Development & Outreach : Oversaw production of anti-trafficking materials and cocoa farming modules, reaching 165,000+ individuals and 150 organizations nationwide.
  • Journalist Capacity Building : Trained 200+ reporters across 25 radio stations, raising journalism standards in conflict-affected and remote areas.

Timeline

Technical & Communication officer

INTERNEWS
05.2021 - 02.2025

Snr. Communication Manager

SWISSCONTACT
01.2015 - 01.2020

Media Engagement & Communication Specialist - The Poverty Reduction Support Facility / PRSF, DFAT

PALLADIUM
01.2014 - 01.2015

Indonesian Network Manager

AUSTRALIAN BROADCASTING CORPORATION (ABC)
03.2010 - 08.2014

Media & Outreach Communication Specialist

YAYASAN SAHABAT CIPTA (YSC)
03.2009 - 04.2010

Senior Program officer

SWISSCONTACT
01.2006 - 01.2010

Founder - Director

MEDIANET INDONESIA
01.2005 - 01.2006

Internship - International Media Company

Australian Broadcasting Corporation (ABC)
04.2001 -

Graduate Certificate - Media Studies

Western Kentucky University (WKU)
04.2001 -

Graduate Certificate - Media Training

Radio Nederland Training Centre (RNTC)
04.2001 -

Bachelor of Arts - English Language & Literature

School of Foreign Languages (STBA-ABA Yapari)
04.2001 -

Graduate Certificate - Broadcast Journalism

The Anna University Chennai - Broadcast Training The Trainer
04.2001 -

Training Specialist

INTERNEWS NETWORK
01.2001 - 01.2004

Journalist - Producer

RADIO REKS 103,7 FM
01.1995 - 01.2001

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DENNY Herlambang SInterested In Cross-Sector Communication Strategies | Bridging NGOs, Corporate & Government