Denny Herlambang Slamet
Communication & Media Development
South Jakarta
Summary
Experienced professional skilled in creating and delivering engaging messages across multiple platforms. Proficient in media interactions, public presentations, and online communication to foster transparent and impactful engagement. Emphasizes teamwork and flexibility, consistently achieving significant results and adapting to changing demands. Recognized for dependability, strategic thinking, and goal-oriented approach.
Overview
24
24
years of professional experience
Work History
Technical & Communication officer
INTERNEWS
05.2021 - 02.2025
- Developed and implemented branding and marketing guidelines for Internews in Indonesia.
- Contributed to the USAID-MEDIA Project by compiling content and success stories, supporting branding development, and assisting local partners with branding-related issues.
- Collected visual and video documentation to share with regional and headquarters communication teams.
- Led communication efforts and organized events in collaboration with implementing partners, including AJI Indonesia, MAFINDO, AMSI, PPMN, ICW, LBH Pers, PR2Media, Konde, Remotivi, JRKI, and others.
- Initiated and developed content for the YIMN Foundation's landing page at www.intermedianusantara.or.id.
Snr. Communication Manager
SWISSCONTACT
01.2015 - 01.2020
- For the SCPP I lead its communication teams in Medan, Makassar, and Jakarta. It provides technical and communication support for six projects covering 144 districts in 15 provinces.
- Leading the development of 12 training modules for cocoa smallholder farmers.
- For the S4C projects, I led the development of branding and marking guidelines of polytechnics in Jember, Kendal, Bantaeng, and Morowali.
- Organizing regional Swsisscontacts' Asia reports and two Asia Seminars with participants from 10 countries.
- Simultaneously, I was responsible for channeling communication between the Swisscontact head office, Southeast Asia, South Asia, and country office.
- Casual trainer and consultant for Radio Republic Indonesia (RRI), Jakarta.
- Casual member of the jury to Radio Republik Indonesia (RRI) various Awards judgments.
- Casual consultant to Ontrackmedia for the Jakarta Center For Law Enforcement Cooperation (JCLEC), Semarang, Central Java.
Indonesian Network Manager
AUSTRALIAN BROADCASTING CORPORATION (ABC)
03.2010 - 08.2014
- Network/partner management of 12 radio (Serambi, Maraghita, Prima UNISI, Mercurius FM) and 12 media online (Antara, Tempo, Republika, Tribun etc).
- Social media handling for ABC Bahasa Indonesia and Australia+ plus.
- Strategic advisory to the Melbourne management team, program distribution.
- Daily operational of the ABC Jakarta bureau/ office.
Media & Outreach Communication Specialist
YAYASAN SAHABAT CIPTA (YSC)
03.2009 - 04.2010
- Managed media and campaign strategy for the Jakarta Smoke-Free Project.
- Maintained communication with donors, government agencies, and key stakeholders.
- Led the production and distribution of campaign materials (signage, banners, merchandise) and conducted impact assessments.
Senior Program officer
SWISSCONTACT
01.2006 - 01.2010
- Led the initiative under the ACCESS Project to collaborate and launch Cabe Rawit, a weekly entrepreneurship program on Liputan 6 Pagi SCTV.
- The Cabe Rawit program increased featured businesses' profits by 18% and expanded their customer base by 23%, attracting private sector sponsorship and inspiring similar media-driven initiatives.
- Served as the team coordinator for the Media Habits Survey in Rural Areas in Jakarta and East Nusa Tenggara Province for LED-NTT.
- Led the coordination of the Business Climate Survey (BCS) 2007 Dissemination for the GTZ-RED Program across 35 regencies in Central Java Province.
Founder - Director
MEDIANET INDONESIA
01.2005 - 01.2006
- In collaboration with ACILS, ICMC, and Ontrackmedia, I led the development of a comprehensive training kit for trainers combating human trafficking.
- The Derita Bisu (Silent Suffering) video served as a key visual training resource, created in partnership with public figure Dewi Huges, community radio, Pramuka (Boy Scouts), and inter-city bus companies.
- I also led the production of radio PSAs on human trafficking risks, in collaboration with Jaringan Radio Suara Petani and the Indonesia Ministry of National Education.
Training Specialist
INTERNEWS NETWORK
01.2001 - 01.2004
- Supported the Training Department in planning, budgeting, and implementing various ongoing projects.
- Collaborated with international experts and local radio consultants to co-facilitate seminars and workshops, which included pre- and post-training preparation, interpretation, materials translation, and post-event evaluations.
- Delivered intensive in-house training to over 25 local radio stations across Java, Sumatra, Kalimantan, Sulawesi, Maluku, and Papua, covering topics such as Radio Journalism, Radio Management, Sales & Marketing Skills, IT Assistance, and Radio Production Techniques.
- Conducted specialized training sessions for journalists and members of parliament on topics related to general elections, peace resolution, and reporting in conflict zones.
Education
International course -
Australian Broadcasting Corporation (ABC)
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Western Kentucky University (WKU)
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Radio Nederland Training Centre (RNTC)
English Language & Literature
School of Foreign Languages (STBA-ABA Yapari)
Skills
Media relations
Public speaking
Project management
Communication management
Event planning
Interviewing skills
Strategic communication
Photography
Press release writing
Content development
Internal communications
Speech writing
Community management
Multimedia production
Problem-solving
Team management
Brand messaging
Multitasking
Marketing communications
Accomplishments
- Media Innovation & Entrepreneurship Development: Initiated and led the collaboration under the ACCESS Project to launch Cabe Rawit, a weekly entrepreneurship segment aired on Liputan 6 Pagi SCTV. The program led to an 18% increase in profits and a 23% growth in customer base for featured businesses. It attracted private sector sponsorship and served as a model for similar media-led economic empowerment initiatives.
- Training Content Development & Outreach: Directed the production of anti-human trafficking videos and comprehensive training kits distributed to 150 organizations nationwide. Also led the creation of 12 high-quality training modules designed for cocoa farmers, benefiting over 165,000 individuals across 11 provinces.
- Journalist Capacity Building: Delivered intensive, in-house journalism training to more than 200 reporters across 25 radio stations, including those operating in conflict-affected and remote areas, significantly enhancing reporting standards and ethical journalism practices.
- Strategic Branding for Program Visibility: Developed Internews Indonesia’s first-ever internal and external branding guidelines. These were later adopted by Internews headquarters in the U.S. and scaled globally as the standard branding model for programs in over 100 countries.
- Visual Storytelling & Digital Asset Management: Curated a professional archive of over 5,500 high-quality field photographs, ensuring representation of beneficiaries, gender balance, and ethical standards. The images - sourced from projects by Swisscontact, Internews, and ABC - are now part of the global digital asset libraries in Switzerland, Australia, and the U.S., and are regularly used in key publications, annual reports, websites, social media, and promotional materials.
Timeline
Technical & Communication officer
INTERNEWS
05.2021 - 02.2025
Snr. Communication Manager
SWISSCONTACT
01.2015 - 01.2020
Indonesian Network Manager
AUSTRALIAN BROADCASTING CORPORATION (ABC)
03.2010 - 08.2014
Media & Outreach Communication Specialist
YAYASAN SAHABAT CIPTA (YSC)
03.2009 - 04.2010
Senior Program officer
SWISSCONTACT
01.2006 - 01.2010
Founder - Director
MEDIANET INDONESIA
01.2005 - 01.2006
Training Specialist
INTERNEWS NETWORK
01.2001 - 01.2004
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Western Kentucky University (WKU)
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Radio Nederland Training Centre (RNTC)
English Language & Literature
School of Foreign Languages (STBA-ABA Yapari)
International course -
Australian Broadcasting Corporation (ABC)