VHP Hotel System
Dini Asa
Ecommerce Manager
Kuta,Bali
Summary
Highly analytical and data-driven E-commerce Manager effectively scales online customer acquisition efforts and e-commerce capabilities to drive sales growth. Routinely tests new features and assets and measures results as company grows and evolves. Strong understanding of e-commerce consumer behavior and audience segmentation along with website analytic and tracking tools.
Overview
2
2
Languages
8
8
years of post-secondary education
14
14
years of professional experience
Work History
Ecommerce Manager
The Anvaya Beach Resort Bali - 5star in Kuta with 493 Rooms
Bali , Indonesia
2017.07 - Current
- Handling distribution channel with market segment: B2C and B2B. Optimize every business opportunities and revenue oriented
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Reporting & Analysis.
- Preparation of several reports extracted from internal tools to identify possible weak spots in the contracted conditions in order to be improved.
- Maintained long-term customer relationships to consistently increase sales.
- Preparing a proactive competitor analysis to the preparation of marketing strategies.
- Analyze Availability and negotiate to B2B for allotment top ups, releases, minimum stays, and stop sales.
- Identifying Business Opportunities in terms of new product, offers or any other in coordination with our sales team and supervise by our Director of Sales Marketing.
- Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
- Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.
- Liaised with Marcom Manager to incorporate e-commerce objectives in social media platform management.
- Constructed new payment systems for online orders to optimize website shopping and boost sales.
- Leveraged Google Analytics and AB testing to monitor effectiveness of online marketing strategies, website content and user experience.
- Corresponded with online customers to address questions or complaints about property, policies or payment details.
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
- Used Microsoft Word and other software tools to create documents and other communications.
- Generated 25% in online sales market segment through effective networking and marketing strategies to grow new business and increase productivity.
Yield Manager
HotelBeds.com (Global Travel Distributor of accommodation)
Kuta , Bali
2017.01 - 2017.07
- Build a strong commercial relationship with our suppliers
- Renegotiation (by telephone/email/personal visits) of contracting conditions with our suppliers, to maximize availability, offers, best available rates
- Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
- Supervise the loading process of the negotiated conditions with the hotels
- Reporting & Analysis. Preparation of several reports extracted from internal tools to identify possible weak spots in the contracted conditions in order to be improved
- Analyst Availability and negotiate allotment top ups, releases, minimum stays, and stop sales
- Training of the hotels on our Supplier Portal. Showing them how to optimize their inventory, competitiveness (rates). In order to increase sales for both parties
- Assures by daily monitoring that the selected differentiated product (hotels) reaches the maximum results in terms of profit
- Identifying Business Opportunities in terms of new product, offers or any other in coordination with Contracting Manager
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
- Completed all paperwork, recognizing any discrepancies and addressing them in a timely fashion.
- Used coordination and planning skills to achieve results according to schedule.
- Resolved problems, improved operations and provided exceptional service.
- Exceeded goals through effective task prioritization and great work ethic.
- Worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately.
- Worked closely with Contracting Manager to maintain optimum levels of communication to effectively and efficiently complete projects.
- Used Sales Force to create documents and other communications.
Ecommerce
The Seminyak Beach Resort Bali - 5 star hotel in Seminyak with 105 rooms
Seminyak , Bali
2013.03 - 2016.12
- Content management of the websites (www.theseminyak.com) Responsible together with the marketing department of maintaining and developing the websites. This includes the coordinating of promotional updates and text updates.
- Ensure hotel content is accurate, and compelling (both images and written content) – with all room and rate combinations available and competitive.
- Seeking online marketing opportunities and managing the company´s website and web traffic.
- And assist on develops direct and semi-direct online channels to check and to improve the OTA business presents of the hotel.
- Monitor market trends, competitor deals, and hotel needs in order to offer great value and service to both customers and supply partners.
- Daily Update get more reviews tools at www.tripadvisor.com.
- Responsible for hotel content, information & pictures at OTA's website.
- Regularly review, analyze and report on site and sales performance and key metrics.
- Provide weekly and monthly analytical reports and implement change based on the site performance to maximize site traffic and conversion rates.
- Tracked consumer behaviour, content management and weight of purchase to develop robust customer acquisition and retention programs.
- Corresponded with online customers to address questions or complaints about property, policies or payment details.
- Promoted hotel in online communities through weblog or discussion-forum postings, e-mail marketing programs or online advertising. ie : tripadvisor,
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
- Considered business demands and customer preferences when developing pricing structures and marketing plans.
- Generated 28% in online sales market segment through effective networking and marketing strategies to grow new business and increase productivity.
Ecommerce
Bali Kuta Resort - 4 star hotel in Kuta with 110 rooms
Kuta , Bali
2011.10 - 2013.03
- Help to define Bali Kuta Resort objectives for using electronic commerce and decide what online travel agent are needed to achieve them.
- Develop marketing plans to explain how the e-commerce proposals will increase room revenue for Bali Kuta Resort.
- Receive travel agents to hotel and conduct hotel site inspection.
- Responsible for hotel content, information & pictures at hotel website and online travel agent’s website.
- Report and present weekly and monthly online booking performance.
- Responsible for hotel social media (Facebook and Twitter).
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
- Considered business demands and customer preferences when developing pricing structures and marketing plans.
- Continually maintained and improved company's reputation and positive image in markets served.
- Supervised all marketing and planning activities to exceed online market segment sales and margin goals.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
Villa Supervisor
D'Djabu Villas Seminyak - 5 private pool villas with 11 rooms
Seminyak , Bali
2010.02 - 2011.10
- Make travel agent’s contract rate with strategy and rate given by Villa Manager including benefits and special rates.
- Maintain all sales office files, contracts, accounting, and updating all inventories of equipment villa.
- Analysed all source of business and develop those with the highest profit potential.
- Daily front desk task (check in, check out and reservation).
- Update and check completeness of guest profile in our manual hotel system.
- Handle guest complaints, guest request, courtesy call, deliver gifts for birthday and honeymoon guest.
- Maintained energy and enthusiasm in fast-paced environment.
- Identified issues, analyzed information and provided solutions to problems.
- Resolved problems, improved operations and provided exceptional service.
- Developed team communications and information for daily operational villa.
- Served customers in a friendly, efficient manner following outlined steps of service.
- Monitored all company inventory to ensure stock levels and databases were updated.
- Handled day-to-day running of operation, ensuring high levels of productivity and progression.
- Used coordination and planning skills to achieve results according to schedule.
- Actively listened to customers' requests, confirming full understanding before addressing concerns.
Reservation Supervisor
The Replica Suite (20 villas) and The Kozy Villas (18 villas)
Umalas , Bali
2009.06 - 2010.02
- Responding all enquires through email and phone.
- Updating daily villa chart for both properties.
- Responsible for all proforma invoice for both properties.
- Managed online booking inquiries and assisted guests and travel partners with questions throughout entire booking cycle.
- Arranged for group hotel bookings in collaboration with other department for weddings and special events.
- Informed clients of essential travel information, such as travel times, transportation connections, medical and visa requirements to facilitate quality service.
- Prepared customer invoices, accepted payments and processed refund and cancellation requests.
- Provided follow through on all calls with confirmations and dissemination of requested information.
- Utilized VHP Hotel system to input all key data into hotel's database system.
- Suggested various packages and amenities to guests, helping each find perfect accommodations to fit personal needs.
- Maintained awareness of types of rooms available in different resort locations.
- Managed and closed reservation calls to increase bookings by maintaining strong knowledge of resort products, services and facilities.
- Worked closely with front desk to achieve full occupancy of property.
- Answered incoming phone calls and developed friendly rapport with callers while answering questions, making recommendations and leading conversations to bookings.
- Handled guest complaints and offered complimentary services to maintain high guest satisfaction rates.
- Established internal databases and record management systems to enhance accuracy and integrity of all documentation and data.
- Greeted and assisted guests by gathering information pertaining to reservations or requests.
- Supervised team of 2 front desk agents and helped to resolve issues arising during shifts.
Reservation staff
CV Informatika (www.singaporehotels.com, www.balihotels.com, www.jakartahotels.com)
Nusa Dua , Bali
2007.04 - 2009.02
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Used Microsoft Word and other software tools to create documents and other communications.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Completed minor preventative maintenance and mechanical repairs on equipment.
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
Education
Tourism
Udayana University
Bali Indonesia 2002.07 - 2007.02
High School Diploma -
SMAK Soverdi
Bali Indonesia 1998.07 - 2001.07
Skills
Managerial skills
undefinedWork Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software
Power Pro Hotel System
Opera Hotel System
Channel Manager
Distribution Channel System
Paid Search Performance
Quote
Fact explains nothing. On the contrary, it is fact that requires explanation.
Marilynne Robinson
Timeline
Ecommerce Manager
The Anvaya Beach Resort Bali - 5star in Kuta with 493 Rooms
2017.07 - Current
Yield Manager
HotelBeds.com (Global Travel Distributor of accommodation)
2017.01 - 2017.07
Ecommerce
The Seminyak Beach Resort Bali - 5 star hotel in Seminyak with 105 rooms
2013.03 - 2016.12
Ecommerce
Bali Kuta Resort - 4 star hotel in Kuta with 110 rooms
2011.10 - 2013.03
Villa Supervisor
D'Djabu Villas Seminyak - 5 private pool villas with 11 rooms
2010.02 - 2011.10
Reservation Supervisor
The Replica Suite (20 villas) and The Kozy Villas (18 villas)
2009.06 - 2010.02
Reservation staff
CV Informatika (www.singaporehotels.com, www.balihotels.com, www.jakartahotels.com)
2007.04 - 2009.02
Tourism
Udayana University
2002.07 - 2007.02
High School Diploma -
SMAK Soverdi
1998.07 - 2001.07
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