Hendra Surip
Jakarta Selatan
Summary
Results-oriented as a Hotel General Manager and Director of Operation with over 10 years of experience leading luxury and mid-scale hospitality operations. Demonstrated success in optimizing operational performance, driving financial growth, and exceeding guest satisfaction targets. Known for building a high-performance team culture centered on continuous improvement, sustainable practices, and exceptional guest experiences.
Overview
23
23
years of professional experience
Work History
General Manager
Oria Hotel
12.2012 - 11.2023
- Increased guest satisfaction scores to 95% through personalized service initiatives
- Boosted upsell revenue by 30% by optimizing luxury service offerings
- Developed and implemented training programs that improved guest feedback scores by 25%
Director of Operations
Kerf Hospitality
05.2012 - 12.2012
- Directed operations for five-star Heritage Villas, ensuring exceptional luxury service
- Established policies that significantly improved guest experience and generated positive reviews
General Manager
Aston Niu Manokwari
10.2010 - 04.2012
- Introduced a new property management system, achieving a 20% increase in revenue
- Led staff training initiatives that increased guest satisfaction by 25%
General Manager
Vue Palace Hotel
05.2009 - 02.2010
- Achieved 18% revenue growth within the hotel’s first year of operation
Director of Sales & Marketing
The Peak at Sudirman
08.2008 - 04.2009
- Executed a pre-opening marketing strategy that established a strong client base
Director of Sales and Marketing
Hotel Menara Peninsula
03.2002 - 11.2007
- Increased occupancy rates from 58% to 72% through strategic marketing efforts
Assistant Managing Director
Jakarta Express
01.2001 - 02.2002
- Assisted in strategic planning and daily operations, developing new service packages to enhance guest experience
Education
Training in Hotel Management, Sales, and Marketing -
Certificate in E-Commerce for the Tourism Industry - undefined
Skills
Strategic Planning
Operational Leadership
Guest Experience and Service Excellence
Staff Management and Development
Financial Acumen
Sales and Marketing Strategy
Sustainability and Community Engagement
Compliance and Safety Standards
Affiliations
- HSMA Indonesia, Adviser, 2015
- AHLI Jakarta Chapter, Vice Chairman
- IKALISTRA, President/Chairman
Referrals
- Mr. Aloysius Susila Utaya, SE.MM.Ak. CHA., GM. Mahkota Hotel, Director PT. Citra Mandiri Manajement, +62 811 381 1000, gm@hotelmahkotasingkawang.com
- Mr. Ichsan Sulistio, Former Director, PT. Lippo Karawaci Tbk, +62 812 8759 999
- Mr. Doddy Achadiat, Work colleague, +62 811 543 900, doddy1309@gmail.com
- Mr. Ricky Tan, +62 811 2807 775, ricky.tan@sunmotor.com
References
Available upon request.
Professionalphilosophy
I am committed to creating a collaborative and inclusive work environment that prioritizes service excellence and staff growth. I believe that sustainable operations respecting local culture and the environment are essential to delivering remarkable guest experiences. My leadership approach embraces innovation and adapts to market trends to drive guest satisfaction and operational efficiency. My mission is to lead with integrity, inspire my team, and create memorable experiences for every guest.
Timeline
General Manager
Oria Hotel
12.2012 - 11.2023
Director of Operations
Kerf Hospitality
05.2012 - 12.2012
General Manager
Aston Niu Manokwari
10.2010 - 04.2012
General Manager
Vue Palace Hotel
05.2009 - 02.2010
Director of Sales & Marketing
The Peak at Sudirman
08.2008 - 04.2009
Director of Sales and Marketing
Hotel Menara Peninsula
03.2002 - 11.2007
Assistant Managing Director
Jakarta Express
01.2001 - 02.2002