Summary
Overview
Work History
Education
Skills
Languages
References
Extracurricular Activities
Certification
Timeline
Generic

Innayah Zuhriyani Yurizal

Jakarta

Summary

As a double degree graduate from the Institute Technology of Bandung and Rennes School of Business, I bring a distinctive blend of academic excellence and practical expertise across both global and startup landscapes. Shopee provided deep exposure to managing large-scale e-commerce operations in a dynamic environment, in the Business Development role department at Hotelmurah.com sharpened ability to identify strategic market opportunities, forge key partnerships, and drive sustainable growth in the competitive OTA industry. With a strong passion for consumer behavior and proficiency in data-driven strategies, I am committed to delivering innovative solutions that not only fuel business expansion but also enhance market positioning.

Overview

1
1
year of professional experience
1
1
Certification

Work History

Business Development

Hotelmurah.com
Jakarta
2 2024 - Current
  • Transformed over 200 business relationships by connecting directly with hotels, boosting partner engagement, and increasing sales by 20%.
  • Led market-driven campaigns that grew brand visibility, resulting in a 60% increase in website traffic.
  • Applied Google Ads and Meta certifications to optimize strategies, improving ROI by 15% through data-driven performance enhancements.
  • Leveraged advanced skills in digital marketing, CRM, and data analytics to drive a 40% increase in website traffic in Q1 2024 through continuous improvement of user experience.
  • Implemented an efficient CRM system, streamlining prospect tracking and follow-ups, leading to a 35% improvement in customer satisfaction in the first quarter, rising to 65% thereafter.

Digital Marketing Intern

MEA Digital Marketing
Bandung
6 2023 - 9 2023
  • End-to-End Management of KOL for the 'TikTok Creator Partnership' program, consisting of over 100 content creators.
  • Succeeded in leveraging data-driven insights to identify and onboard TikTok creators, expanding MCN reach by over 10%.
  • Excelled in brand relationship management, strategic campaign development, and securing advantageous deals. Increasing sales by 30%.
  • Optimizing brand exposure and achieving long-term growth through innovative digital marketing approaches.

Business Development FMCG Beauty Intern

Shopee Indonesia
11.2023 - 02.2023
  • Thriving in the dynamic landscape of FMCG in the elms of e-commerce, mastering its complexities with finesse
  • Seamlessly orchestrated collaborations across Relationship Management, category administration, and Merchandising, knitting together a symphony of expertise
  • Spearheaded the creation of a comprehensive beauty industry report, poised to become an indispensable tool for our entire Business Development cadre
  • This initiative not only fosters a more strategic approach to relationship management but also underscores my adeptness in managing exposure and assets, ensuring seamless distribution to our valued partners.

Education

Bachelor of Management -

Institute Technology Bandung
08.2020 - 10 2023

International Business Management - undefined

Rennes School of Business
09.2023 - 8 2023

Skills

Teamwork Expert

Conflict Resolution Expert

Microsoft Excel Expert

Microsoft PowerPoint Experienced

Microsoft Office Experienced

Ability to Work in a Team Expert

Creativity Experienced

Decision Making Expert

Problem Solving Expert

Ability to Multitask Skillful

Fast Learner Experienced

Communication Skills Expert

Adaptability Skillful

Leadership Experienced

Time Management Expert

Communication Expert

Google Ads Experienced

Google analytics Experienced

Google tag manager Experienced

Paid Advertising

Competitive Analysis

Marketing Analytics

Languages

Indonesian
English

References

Bhisma Anugrah Pratama, MEA Digital Marketing Firm, +62 82118297713

Extracurricular Activities

Traditional dance, Asean games Jakarta-Palembang, Jakarta, 05/01/18, 08/01/23, I represented my country as a traditional dancer in the Asian Games Opening Ceremony 2018. Through years of training and dedication, I mastered the intricate movements and rhythms of my cultural heritage. The experience taught me teamwork, discipline, and resilience, and developed my artistic and cultural knowledge. It gave me a sense of pride and belonging, and I look forward to continuing to grow in this field.

Certification

CRM and omnichannel

Timeline

CRM and omnichannel

10-2024

Business Development FMCG Beauty Intern

Shopee Indonesia
11.2023 - 02.2023

International Business Management - undefined

Rennes School of Business
09.2023 - 8 2023

Bachelor of Management -

Institute Technology Bandung
08.2020 - 10 2023

Business Development

Hotelmurah.com
2 2024 - Current

Digital Marketing Intern

MEA Digital Marketing
6 2023 - 9 2023

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Innayah Zuhriyani Yurizal