Josephine Santi
Head of Sales
Jakarta Utara
Summary
With over 2 decades of regional experience covering various domains including Entertainment, Automotive, Tech Business, and retail Finance, I primarily responsible to setup new business unit, create sales strategy and dealing with high value sales lead. I’m a people person who believe in finding and nurturing the best people for the team from Jakarta to Yangon, Myanmar. Pursuing full-time role that presents professional challenges and leverages interpersonal skills, effective time management, and problem-solving expertise.
Overview
2025
2025
years of professional experience
Work History
Chief Marketing Officer
PT. APLIKASI TEPAT GUNA
1 2023 - Current
- Company Overview: Online management platform for inter-island shipments
- Website: https://www.prahu-hub.com/ph-bid/
- Creating Sales Development Process
- Provide input on sales incentive structure and key performance indicators to help m Provide input to the Content Development team based on customer and industry feedback
- Recommend changes in pricing structures in product lines or products
- Define innovative strategies for new business acquisition and account retention
- Develop and execute a strategic sales and distribution plan to maximize opportunities
- Oversaw 4 persons marketing team, promoting continuous improvement, enhancing processes and reducing costs as head of highly efficient and profitable group.
- Coordinated appointments and meetings for marketing director with 18 active projects.
Head of Account Management
PT. KATALISATOR ASA INDONESIA
1 2021 - Current
- Company Overview: B2B Platform for Packaging Manufacturing
- Website: https://www.manuva.com/
- Strategize account management concept (end to end process)
- Customer retention, revenue growth, and relationship growth to measure success of Manuva clients’ portfolios
- Build and nurture account managers that develop long-lasting relationships with clients and gain deep understanding of client’s needs
- Develop tactics that will deliver most appropriate products or services
- Data Analysis on sales results and development plans to address performance gaps
- Lead front facing team of company and empower its Manuva mission
- Develop sales strategies to acquire new clients and retain existing customers
- Monitor competition, economic indicators, and industry trends
- Maintain deep understanding of customer needs and monitor their preferences
- Provide advanced negotiation expertise
- Set targets, performance plans, and rigorous objective standards for sales representatives
Head of Sales – Head of Account Executive Managers
PT. CAHAYA JAKARTA
1 2019 - 1 2021
- Company Overview: Printing and Packaging Solution Provider
- Website: https://www.cahayajakarta.id/site/page/home
- Sales Plan, One year Sales Strategy, Sales Program & Activity Plan, Operations setup from the Cahaya Jakarta Group Business Plan (CJ Group Business Milestones)
- Market Development Strategies
- Man Power Plan and Individual Performance Plan
- Responsible for all performance, policies and procedures for marketing management, sales and promotion of products and services from PT. Cahaya Jakarta
- Develop, implement, review implementation and follow up (PICA) Sales Plan Design of operational processes
- Systems and tools usage to contact prospective prospects (prospective customers) and always update relevant information in the system
- Measuring IPP achievement (KPI on Activity Plan and its PICA
- Validate and measure employee Technical Competency and facilitate the implementation of the Training Development Program (Training, Coaching, Counseling, Mentoring or Assignment Program)
- Website: https://www.cahayajakarta.id/site/page/home
Country Manager
UMG REALTA Co.Ltd Myanmar
1 2017 - 1 2019
- Company Overview: Hospitality Software (Hotel Management System)
- Website: http://www.realta.co.id/
- Management: Legal / Branch incorporation - Administration
- Operations setup: design organization
- Sales and Marketing Strategy
- Business plan development – market research, financial model, financial projection and Strategy Map
- Design of operational processes
- Responsible for Myanmar Present sales, revenue and expenses reports and realistic forecasts to the Board of Directors
- Objectives setting, coaching and performance monitoring of sales representatives, and organize training & counseling programs
Head of E-commerce
UMG ICT (under UMG Group Myanmar)
1 2017 - 1 2018
- Company Overview: Hladal – International online Shopping Myanmar
- Website: http://umgroups.com/
- Hladal Business Strategy & Business Planning – Legal Administration
- Operations setup: hladal website construction & Organization Structure, Business Partnership
- Sales and Marketing Strategy – Brand Awareness & Brand Positioning
- Hladal Launching
- Design of operational processes
- Add value to the revenue generating activities - Monetizing site through affiliate partnership and on-site ads
- Analyzing all data and information to support strategic decisions around the online business
Consumer Account Management Director
YANGON WATER BOOM Myanmar (under UMG Group)
1 2015 - 1 2017
- Company Overview: Website: https://web.facebook.com/yangonwaterboom/
- Consumer Division Operations setup for 5 Departments : Food & Beverage Department, Retail Department, Front End Department, Sales & Marketing Department, Event & Entertainment Department
- Directs and oversees the account management team
- Implements short-and long-term strategies for client retention and growth while ensuring that the account management team delivers cost-efficient, quality service
- Develops or has major input into the development of overall sales targets and quotas
- Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections
- Builds company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices
- Provides guidance and direction to subordinates, including setting performance standards and monitoring performance
- Coaches and supports food & beverage, retail, entertainment and Sales leadership team to effectively manage wages, food & beverage cost and controllable expenses (e.g., restaurant supplies, uniforms, etc.)
General Agency
PT. PRUDENTIAL LIFE ASSURANCE Indonesia
01.2001 - 01.2016
- Company Overview: Website: https://www.prudential.co.id/
- Innovate and challenge ourselves to create opportunities
- Understand and care about the needs and expectations of employees, customers, agents, work partners and partners shareholders
- Uphold openness, trust and teamwork at all levels of the organization Business Unit & Department development
- Selling, Recruiting, Built The Team
- Achievement: Quality Club 2001 – Achieve USD 10,000 Annual Premium Income
- Quality Club 2002 – Achieve USD 15,000 Annual Premium Income
- Quality Club 2003 – Achieve USD 20,000 Annual Premium Income
- Star Club 2004 – Achieve USD 30,000 Annual Premium Income
- Build Own Agency 2005 - present – Prodigy Prudential Agency
Project Manager of Design & Construction
UMG Group Myanmar
1 2015 - 1 2016
- Company Overview: Website: http://umgroups.com/
- Responsible for the Design and Project of UMG Properties
- Consulting with UMG Business Unit management in an office setting
- Visit construction sites, where they interact with engineers, contractors and construction personnel
- Oversee elements of the design and construction processes
- Part of this preparation includes developing, organizing and reviewing building plans, as well as preparing construction contracts for general contractors
- Interviewing and hiring contractors for proposed projects
- As they consult with clients, these professionals generally include a cost estimate based on equipment, materials and labor requirements
Head of Design & Project Department
PT. BANK BALI Indonesia
01.1996 - 01.2001
- Company Overview: Website: https://www.permatabank.com/
- Design Coordinator of Corporate Infrastructure
- Organizes Building Infrastructure Project
- Designs lay out of the Project & Prepares Bill of Quantity
- Manages Aanwijzing for Project
- Manages & responsible for 4 staff
- Project Manager of Business Design Infrastructure
- Designed for New Branches Project & Prepared Bill of Quantity
- Managed Aanwijzing for Project
- Completed New Branches Operation Equipment
- Organized Branches Building Maintenance
- Supervised Renovation Progress of project
- Website: https://www.permatabank.com/
Education
Bachelor of Science - Faculty of Civil & Planning Engineering – Architec
Universitas Trisakti
Jakarta, JK 09.1996 - 01.1996
Skills
Strong Work Ethic
Strategic Planning
Salesforce
Customer Retention
Performance Metrics
Sales Strategy
Revenue Forecasting
Client Onboarding
Contract Negotiation
Leadership
Timeline
General Agency
PT. PRUDENTIAL LIFE ASSURANCE Indonesia
01.2001 - 01.2016
Bachelor of Science - Faculty of Civil & Planning Engineering – Architec
Universitas Trisakti
09.1996 - 01.1996
Head of Design & Project Department
PT. BANK BALI Indonesia
01.1996 - 01.2001
Chief Marketing Officer
PT. APLIKASI TEPAT GUNA
1 2023 - Current
Head of Account Management
PT. KATALISATOR ASA INDONESIA
1 2021 - Current
Head of Sales – Head of Account Executive Managers
PT. CAHAYA JAKARTA
1 2019 - 1 2021
Country Manager
UMG REALTA Co.Ltd Myanmar
1 2017 - 1 2019
Head of E-commerce
UMG ICT (under UMG Group Myanmar)
1 2017 - 1 2018
Consumer Account Management Director
YANGON WATER BOOM Myanmar (under UMG Group)
1 2015 - 1 2017
Project Manager of Design & Construction
UMG Group Myanmar
1 2015 - 1 2016
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