KADEK AYU MAHARANI ARDIYATNA
Marketing Communications Enthusiast
Jakarta,Indonesia
Summary
A marketing professional with a Master’s in Marketing Communications, passionate about blending creativity with strategy to drive meaningful results. With experience in content creation, SEO, and brand development, specialising in building campaigns that connect with audiences and elevate brands. I enjoy collaborating with teams to bring ideas to life, whether through digital marketing, PR, or data-driven insights. Focused on continuous learning and adapting to the ever-changing marketing landscape, I’m always looking for ways to create impactful, authentic connections that help brands grow.
Overview
4
4
years of professional experience
6
6
years of post-secondary education
2
2
Certifications
2
2
Languages
Work History
Marketing Communication
Lenexa Medical
11.2024 - Current
- Collaborated on creating monthly content for LinkedIn to drive engagement and visibility
- Managed email marketing campaigns based on customer lists provided by the sales team, sending targeted emails to potential clients and tracking performance to optimize engagement and conversion rates
- Created a quick set-up guide to streamline customer onboarding, reducing the need for in-person installation and improving team efficiency
Marketing Communications Intern
FIFGROUP (PT. Federal International Finance)
Jakarta, Indonesia
11.2022 - 03.2023
- Collaborated with agencies to manage 99 KOLs for FIFGROUP's offline event, "Localicious," executing Instagram campaigns, approving all content, and generating over 69,500 engagements through dance competitions, reaching 324,000+ people
- Prepared and shared detailed Minutes of Meeting with team and mentor to ensure project alignment and clear communication
- Generated reports and analyzed data using Microsoft Excel to support decision-making processes
Runner and Digital Administrator (Part-time)
REAMORE Luxury
Jakarta, Indonesia
02.2022 - 08.2022
- Designed visual content using Canva to promote pre-loved luxury items, focusing on high-end bags, boosting engagement and brand visibility
- Produced high-quality reels using CapCut, achieving over 5,200 total views across social media platforms
- Applied photography skills to capture over 45 high-quality images of luxury items
- Organized a content calendar with 50+ posts monthly, ensuring timely delivery of promotional materials
Media Communication Intern
PT. PERTAMINA (PERSERO)
Jakarta, Indonesia
09.2021 - 02.2022
- Designed over 100 Instagram content templates using Canva for the 'Pertamina Untuk Indonesia' account, highlighting CSR efforts and attracting a total of 3,000+ likes
- Drafted weekly content for social media calendars and presented plans to media communication officers for approval across Facebook, Instagram, and Twitter
- Collaborated with the production team for Pertamina's social media content, covering key brand events and reporting the highlights for online platforms
Education
Marketing Communications
The University of Melbourne
Melbourne 07.2023 - 12.2024
Bachelor of Communications - Hospitality and Communications and MICE
LSPR Communication & Business Institute
09.2018 - 12.2022
Skills
Integrated marketing communications
Marketing communications
Public relations
Editing
Social media campaigns
Content development
Websites
Certification
Public Relations Officer - Indonesian National Agency of Profession Certification
Languages
- Indonesian, Native
- English, IELTS Academic Overall Band: 7
- Mandarin, HSK 2
Timeline
Marketing Communication
Lenexa Medical
11.2024 - Current
Marketing Communications
The University of Melbourne
07.2023 - 12.2024
Marketing Communications Intern
FIFGROUP (PT. Federal International Finance)
11.2022 - 03.2023
Runner and Digital Administrator (Part-time)
REAMORE Luxury
02.2022 - 08.2022
Media Communication Intern
PT. PERTAMINA (PERSERO)
09.2021 - 02.2022
Bachelor of Communications - Hospitality and Communications and MICE
LSPR Communication & Business Institute
09.2018 - 12.2022
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