Summary
Overview
Work History
Education
Skills
Interests
Timeline
Generic
Mansyur  Effendi

Mansyur Effendi

Area Sales Manager
Madiun

Summary

Skilled Business Development leader offering 21 years of experience in leading operations and enhancing revenue. Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building and team leadership abilities. Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives.

Overview

21
21
years of professional experience
3
3
Languages

Work History

Business Development Manager

AgriAku Digital Indonesia, PT
2023.02 - Current

AgriAku is a leading technology-based local agribusiness company that has collaborated with more than 23,390 partners across Indonesia. We are here to provide saprotan needs services (agricultural production equipment} that can be ordered through applications anytime and anywhere easily.


Job Description :

  • Spearheaded the creation of a robust Business Development operations team, ensuring peak performance and strategic alignment.
  • Fostered talent growth through dedicated mentoring and coaching of Business Development Officers, enhancing problem-solving capabilities within the team.
  • Expanded the Seller network (R1), significantly increasing market penetration and revenue streams.
  • Utilized market research and analytical skills to inform strategic planning and identify lucrative new customer segments.
  • Diligently monitored Instock SKU and completed SKU seller metrics, streamlining the delivery process from sellers to partners.
  • Cultivated and maintained strong relationships with Sellers and Partners, fostering a collaborative and mutually beneficial business environment.
  • Collaborated with the sales division to identify and secure potential customers, bolstering the company's client base and market presence.


Notable Achievement :

  • Increased the number of sellers from 17 to 25 in Karesidenan Madiun.
  • Number 1 National KPI performance in the BAU model 2024.

Branch Manager

Ezyload Nusantara, PT
2006.04 - 2024.03

PT. Ezyload Nusantara is authorized dealer of PT. Indosat, Tbk, which is engaged in the second largest telecommunications sector in Indonesia for telecommunication services. It is a company that runs in the field of telecommunications distributors, especially Indosat's product, such as SEV (Indosat Pulsa), Starter Packs and Internet Data Packages. It works with thousands of Telco Retailers as their distribution channels.


Job Description :

  • Spearheaded branch operations ensuring optimal performance and service excellence.
  • Orchestrated sales strategies, administrative oversight, inventory management, and cost control.
  • Drove customer acquisition and implemented robust retention initiatives.
  • Managed daily branch activities, maintaining compliance with corporate standards.
  • Executed integrated marketing campaigns (ATL/BTL) to bolster brand presence.
  • Adhered to organizational policies and ethical practices.

Area Coordinator

Tapp Digital Nusantara, PT
2021.12 - 2023.01

Established at Finland in 2014 and headquartered in Melbourne, Australia, Tapp is leader in O2O "Social Commerce" technologies & solutions. It provide an innovative transaction network for unbanked people, responsible for managing "Intersection Economy", between online, social and physical worlds of commerce. Economic inclusion for billions of people on the planet in practical and super cool way!


Job Description :

  • Increased sales volume and Tapp agent acquisition from Mojokerto, Jombang, Tuban, Bojonegoro area, by rolling out new sales and marketing programs across regional stores.
  • Delivered engaging sales presentations to mostly to Server Players, explaining technical information in simplified language to promote features and increase client base.
  • Conducted training sessions to educate and motivate Sales Canvasser team on best practices and procedures to increase sales and profitability.

Sales Leader

Panasonic Indonesia, PT
2020.01 - 2021.11

Panasonic Holdings Corporation[a] is a Japanese multinational electronics company, headquartered in Kadoma, Osaka, Japan. It was founded in 1918 as Matsushita Electric Housewares Manufacturing Works[b] in Fukushima, Osaka by Kōnosuke Matsushita. In 1935, it was incorporated and renamed Matsushita Electric Industrial Co., Ltd. In 2008, it changed its name to Panasonic Corporation.[d] In 2022, it became a holding company and was renamed.


Job Description :

  • Monitoring the sales of Karesidenan Madiun area distributors.
  • Supervising a sales team of distributors.
  • Monitor reports of visits, sales and distributor administration.
  • Monitoring the distribution of branding and penetration of Panasonic products in stores.
  • Monitoring and analyzing competitor movements and growth


Branch Distributor

Syifa Biofarma, PT
2016.05 - 2019.02

PT. Syifa Bio Derma is a holding company that has several business units. This company started from distributing pharmaceutical grade cosmetics on a small and limited scale, was inaugurated on February 3 2013. Then they developed through product research & development and improving the management system. Consistency of product quality, increasing client demand, especially dermatologists & aesthetic doctors who want herbal cosmetics that also function for treatment.


Job Description :

  • Monitoring medrep sales in the area of work.
  • Supervising the sales team.
  • Increase sales area cover : Madiun, Kediri, Malang and Yogyakarta
  • Monitor sales team's daily visit report (medrep).
  • Updating clinic and hospital databases.
  • Monitoring reports of medrep and branch sales.
  • Performing exhibition activities in the work area.
  • Offer a product maclon cooperation offer to a beauty clinic.

Area Coordinator

Tapp Digital Nusantara
2015.09 - 2016.11

Job Description :

  • Increased sales volume and Tapp agent acquisition from Madiun, Ponorogo, Magetan, Ngawi area, by rolling out new sales and marketing programs across regional stores.
  • Delivered engaging sales presentations to mostly to Server Players, explaining technical information in simplified language to promote features and increase client base.
  • Conducted training sessions to educate and motivate Sales Canvasser team on best practices and procedures to increase sales and profitability.


Sales & Marketing Manager

The Sun Hotel Madiun
2015.04 - 2015.08

Suncity Group is a developer with decades of experience in the property industry and has developed Hotel, Mall, Apartments, Housing, Warehousing and Housing projects.


Jobs Description :

  • Spearheaded the creation and nurturing of high-performance sales teams.
  • Formulated and executed a comprehensive market penetration strategy.
  • Fostered strategic partnerships with key industry stakeholders.
  • Established and monitored ambitious monthly sales targets.
  • Led aggressive sales blitz campaigns.
  • Successfully boosted hotel revenue from 200M to 900M within a four-month period.

Branch Manager

Ezyload Nusantara, PT
2006.04 - 2014.03

PT. Ezyload Nusantara is authorized dealer of PT. Indosat, Tbk, which is engaged in the second largest telecommunications sector in Indonesia for telecommunication services. It is a company that runs in the field of telecommunications distributors, especially Indosat's product, such as SEV (Indosat Pulsa), Starter Packs and Internet Data Packages. It works with thousands of Telco Retailers as their distribution channels.


Job Description :

  • Spearheaded branch operations ensuring optimal performance and service excellence.
  • Orchestrated sales strategies, administrative oversight, inventory management, and cost control.
  • Drove customer acquisition and implemented robust retention initiatives.
  • Managed daily branch activities, maintaining compliance with corporate standards.
  • Executed integrated marketing campaigns (ATL/BTL) to bolster brand presence.
  • Adhered to organizational policies and ethical practices.
  • Inspired and led a high-performing branch team.
  • Identified and facilitated staff development through targeted training programs.
  • Guaranteed exceptional customer service delivery.
  • Analyzed branch performance data to exceed sales objectives.
  • Enhanced company value through strategic initiatives.
  • Collaborated with area manager to devise and implement tactical business strategies.
  • Fostered effective communication within the branch team.
  • Formulated and executed complex sales policies to drive branch success.


Notable Achievement :

  • Recognized as "Best Territory Manager" for 2008-2009.
  • Escalated business volume from 600 million to 11 billion.

Marketing & Distribution Channel Staff

Indosat, Tbk
2003.08 - 2006.03

PT Indosat Tbk, trading as Indosat Ooredoo Hutchison, abbreviated as IOH, is an Indonesian telecommunications provider which is owned by Ooredoo Hutchison Asia, a joint venture between Ooredoo and Hutchison Asia Telecom Group (a part of CK Hutchison Holdings) since 2022. The company offers wireless services for mobile phones, and to a lesser extent, broadband internet lines for homes. Indosat operates their wireless services under two brands: IM3 and Three.


Job Descriptions :

  • Foster robust relationships with key stakeholders, including customers, colleagues, suppliers, and partners, to enhance cooperation.
  • Engage directly with target demographics to ensure clear and impactful communication.
  • Coordinate the production of marketing materials, including billboards, brochures, posters, and print ads.
  • Develop and implement efficient distribution channels to maximize product reach.
  • Maintain and update consumer databases to support targeted marketing efforts.
  • Organize and execute promotional events, such as seminars and local market initiatives, to drive engagement.
  • Play an instrumental role in devising and executing dynamic marketing strategies to penetrate the market.
  • Manage the marketing promotion budget, ensuring cost-effective allocation and assessment of ROI.
  • Monitor competitor activities to stay ahead in the market.

Education

Bachelor of Arts - Management, Marketing

Gajah Mada University
Yogyakarta, Indonesia
2001.04 -

Skills

  • Sales and Marketing Concept

  • Brand Activation

  • Sales Operation

  • Creative Thinking

  • Sales Reporting

  • Digital Marketing

Interests

Agriculture Industry

Business Strategy

Online/App Platform

Telecommunication

New Technology

Startups Business

Coaching and Mentoring

Timeline

Business Development Manager

AgriAku Digital Indonesia, PT
2023.02 - Current

Area Coordinator

Tapp Digital Nusantara, PT
2021.12 - 2023.01

Sales Leader

Panasonic Indonesia, PT
2020.01 - 2021.11

Branch Distributor

Syifa Biofarma, PT
2016.05 - 2019.02

Area Coordinator

Tapp Digital Nusantara
2015.09 - 2016.11

Sales & Marketing Manager

The Sun Hotel Madiun
2015.04 - 2015.08

Branch Manager

Ezyload Nusantara, PT
2006.04 - 2024.03

Branch Manager

Ezyload Nusantara, PT
2006.04 - 2014.03

Marketing & Distribution Channel Staff

Indosat, Tbk
2003.08 - 2006.03

Bachelor of Arts - Management, Marketing

Gajah Mada University
2001.04 -
Mansyur EffendiArea Sales Manager