ANANDA ABIGAIL MASHKA INDRIANI

Dentsu is one of the largest global marketing and advertising agency networks in the world, driving business growth through digital and creative strategies.

• Assist in managing client communications, ensuring timely and effective responses.
• Understand client briefs and deliver effective solutions while maintaining a 360-degree brand communication approach.
• Support the creation and execution of marketing campaigns, from planning through to implementation.
• Conduct market research and provide actionable insights and recommendations.
• Coordinate with internal teams (creative, digital, media) to ensure project alignment and delivery.
• Contribute ideas in brainstorming sessions and support the creative team with rationales for consistent brand messaging.
• Track and analyze campaign performance, leveraging data to drive improvements.
• Prepare and organize client presentations and reports.

Clients Handled: Oil & Gas Industry, FMCG, Automotive, and Events.

Paragon Technology and Innovation is a leading Indonesian FMCG beauty and personal care company, home to top beauty brands like Wardah, Make Over, and Emina.

• Assigned to the masstige category, with a focus on managing Make Over brand
• Executed 20+ events, increasing local brand visibility and generating potential business leads
• Utilized insights from brand strategy (availability, visibility, promotions) to drive results across e-commerce and offline channels
• Managed store and event visibility by ensuring the timely production and distribution of brand assets and promotional materials
• Coordinated with internal teams to supply retail accounts with necessary promotional materials
• Worked with the design team to create impactful promotional materials aligned with brand and campaign goals
• Collaborated with external partners and vendors to execute successful in-store activations, boosting customer engagement
• Assisted with administrative tasks related to product listing management and system updates, ensuring accuracy and efficiency

Campaign #ForABetterWorld is a social startup providing a platform for campaign organizers to engage supporters and raise donations, promoting social change.

• Executed 25+ social challenges on the Campaign #ForChange App during Q3-Q4 2022, collaborating with internal teams to develop and implement strategies, resulting in consistent growth in app usage
• Built strong relationships with key decision-makers to align services with client social goals, ensuring effective solutions and client satisfaction
• Developed A Better World Academy 3.0, an online boot camp for the Studi Independen Bersertifikat Kampus Merdeka program, using market and audience insights to refine program delivery
• Prepared and presented proposals to potential sponsors/partners, including Kemendikbudristek, effectively communicating the unique value of our services
• Organized and facilitated 10+ online classes and focus group discussions, providing project reports to evaluate team performance and inform future initiatives
• Compiled and analyzed outreach data to ensure accurate reporting on program outcomes and impact