Summary
Overview
Work History
Education
Skills
Activities
Education Background
Certification
Organizational Experience
Office Address
Personal Information
Accomplishments
Affiliations
Interests
Timeline
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Meidy Ferdiansyah

Meidy Ferdiansyah

A Long Life Learner
Kota Tangerang Selatan

Summary

Meidy Ferdiansyah is an experienced sharia banker who has 20 years of experience in the sharia banking industry. He started his career as a Management Trainee at PT Bank Syariah Mandiri, and was one of the best graduates of the program. During his 20 year career, he has held various strategic positions. What's interesting is that he has experience in various fields, which has shaped him into a unique person with diverse competencies. The fields he has entered include Marketing Communication, Human Resources, Strategic Planning, and Business Development.
This long career experience has made him a leader who has strategic thinking and is skilled at making strategic decisions. This is also supported by his educational background, which is a graduate of the Faculty of Economics, University of Indonesia and Masters in Strategic Management at Prasetiya Mulya Business School.
Meidy's competence and expertise are very useful in overseeing the mega merger process of state-owned sharia banks in 2021. As VP Marketing Communication at that time, she managed the branding transformation of the legacy sharia bank into Bank Syariah Indonesia. The communication and branding carried out by BSI has led BSI to achieve extraordinary achievements today, and has a good reputation in the market. Through an integrated communication strategy between above the line, below the line and digital marketing, BSI can align itself with the top banks in the national banking arena, and strive to become the top ten global banks in the world.
Meidy also has a number of professional certifications, which gives her credibility in her professional career. These professional certifications include Certified Financial Planner (2013), Islamic Finance Qualification (2016), Certified Human Resources Professional (2025), and Ericksonian Professional Coach (2018).
Meidy is also active in various philanthropic activities. He is the Secretary of the BSI Maslahat Foundation (formerly the BSM Umat Foundation), which carries out many social and community development activities. He is a true learner who enjoys reading, and recently will soon release his first book in the field of financial planning.


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Overview

22
22
years of professional experience
8
8
years of post-secondary education
6
6
Certifications

Work History

VP SME Business Project BSI

PT. Bank Syariah Indonesia Tbk
Jakarta
05.2023 - 01.2024
  • Responsible for managing the BSI UMKM Center throughout Indonesia which is a center for coaching and empowering MSMEs that are supported by BSI
  • Designing, organizing and coordinating signature entrepreneurship events such as Talenta Wirausaha BSI and BSI Aceh Muslimpreneur
  • Developing synergy and collaboration with MSME stakeholders including Ministries and Institutions, the MSME Community, as well as MSME actors
  • Established performance goals for department and provided methods for reaching milestones.
  • Identified opportunities to improve business process flows and productivity.

VP Marketing Communication BSI

PT. Bank Syariah Mandiri
Jakarta
02.2021 - 05.2023
  • Responsible for managing communication and marketing of Bank Syariah Indonesia's products through above the line (ATL), below the line (BTL), and digital campaigns.
  • Led development of strategic marketing plans to raise awareness and drive sales growth.
  • Increased company growth through collaboration with sales and marketing departments.
  • Monitored industry trends, keeping current on latest changes and competition in industry.

VP Marketing Communication BSM

PT. Bank Syariah Mandiri
Jakarta
09.2019 - 01.2021
  • Responsible for managing communication and marketing of Bank Syariah Mandiri's products through above the line (ATL), below the line (BTL), and digital campaigns.
  • Led development of strategic marketing plans to raise awareness and drive sales growth.
  • Increased company growth through collaboration with sales and marketing departments.
  • Monitored industry trends, keeping current on latest changes and competition in industry.

VP Corporate Culture Design & Program

PT. Bank Syariah Mandiri
Jakarta
11.2018 - 08.2019
  • Responsible for creating corporate culture designs and programs including the corporate culture framework, program and activation.
  • Develop an Employee Value Proposition (EVP) framework and communicate it to employees
  • Aligned organizational objectives with company mission to increase business growth and integrate work strategies.

VP Human Capital Business Partner Senior Manager

PT. Bank Syariah Mandiri
Jakarta
03.2016 - 11.2018
  • Responsible to providing human resources consulting to business leaders in organizations to increase employee productivity.
  • Collaborate with the HR Center of Excellence to develop HR policies that suit the organization's needs.
  • Promoted employee welfare by maintaining proper protocols throughout investigations and disciplinary procedures.

Deputy Group Head Human Capital Group

PT. Bank Syariah Mandiri
Jakarta
02.2015 - 03.2016
  • Support the HR Group Head through the development and implementation of best practices in Human Resources Management.
  • Responsible for managing Human Resources team at an operational level
  • Provide professional support and advice to all Line Managers in relation to Human Resource issues.

Head of Strategic Business Project BSM

PT. Bank Syariah Mandiri
Jakarta
09.2012 - 02.2015
  • Responsible for planning, designing and implementing the BSM Corporate Plan related to business development strategies, including: Develop Marketing Plan, Develop Product & Segment Strategy, Reengineering Business Process, and Account Planning Implementation.
  • Identified plans and resources required to meet project goals and objectives.
  • Provided detailed project status updates to stakeholders and executive management.

Retail & Micro Project Officer

PT. Bank Syariah Mandiri
Jakarta
06.2011 - 09.2012
  • Responsible for implementing the BSM Corporate Plan related to Reatil & Micro business development strategies, including: Develop Retail Product & Segment Strategy, Develop Micro Unit Organizations, and Reengineering End to End Process for Retail Banking.
  • Monitored deadlines and milestones to keep team on track with project schedule.
  • Identified plans and resources required to meet project goals and objectives.

Branch Manager - Pondok Bambu

PT. Bank Syariah Mandiri
Jakarta
06.2010 - 06.2011
  • Responsible for leading Branch operations, with targets for achieving funding, financing, fee based income, and maintaining the quality of financing
  • Engaged employees in business processes with positive motivational techniques.
  • Created strategies to develop and expand existing customer sales, resulting in increase in annual sales.
  • Conducting socialization of sharia banking to customers and the public.

Cash Outlet Manager - Pondok Bambu

PT. Bank Syariah Mandiri
Jakarta
04.2009 - 06.2010
  • Responsible for leading Cash Outlet operations, with targets for achieving funding and fee based income.
  • Conducting socialization of sharia banking to customers and the public.
  • Engaged employees in business processes with positive motivational techniques.

Account Officer

PT. Bank Syariah Mandiri
Jakarta
02.2005 - 04.2009
  • Responsible for managing funding and financing customers, by carrying out solicitation/prospecting activities, analyzing customer eligibility, and carrying out financing administration activities.
  • Facilitated client satisfaction and renewed customer relations to drive growth.
  • Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.

Management Trainee

PT. Bank Syariah Mandiri
Jakarta
06.2004 - 02.2005
  • Obtain classroom and on-the-job training programs, with funding and financing targets imposed on the consumer (individual) segment.
  • Assisted established management staff with operational oversight, business development, and process improvement strategies.
  • Established open and professional relationships with team members which facilitated communication, quickly resolving issues, and conflicts.

Assisstant Lecture

University Of Indonesia
Jakarta
01.2002 - 12.2004
  • Providing learning assistance to FEUI students with courses in Introduction to Micro & Macro Economics, Statistics and Public Economics.

Education

Master of Science - Strategic Management

Prasetiya Mulya Business School
Jakarta
09.2014 - 10.2016

Bachelor of Science - Economics

University of Indonesia
Jakarta
08.1998 - 03.2004

Skills

Marketing and Advertising

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Activities

  • Sekretaris Yayasan Bangun Sejahtera Indonesia Maslahat, yang membawahi Lembaga Amil Zakat Nasional (Laznas) BSI Maslahat
  • Professional Coach: Performance Coach, Life Coach, Career Coach, Business Coach, Entrepreneur Coach
  • Trainer & Motivator

Education Background

Strategic Management, Prasetiya Mulya Business School, Fakultas Ekonomi Universitas Indonesia, SMUN 68 Jakarta, SMPN 216 Jakarta, SD Trisula 1 Perwari

Certification

Certified Human Resources Professional (CHRPE), 2015

Organizational Experience

  • Pengurus Ikatan Alumni Universitas Indonesia (ILUNI) FEB UI
  • Pengurus Ikatan Alumni Prasetiya Mulya (IKAPRAMA)
  • Pengurus Asosiasi Bank Syariah Indonesia (Asbisindo)
  • Ketua Majelis Permusyawaratan Mahasiswa (MPM) Universitas Indonesia
  • Ketua Badan Perwakilan Mahasiswa (BPM) FEUI
  • Ketua Departemen Kesejahteraan Mahasiswa Senat Mahasiswa FEUI
  • Anggota Kajian Ekonomi Islam FEUI

Office Address

Jl. Gatot Subroto Kav. 12, Jakarta Selatan

Personal Information

  • Place of Birth: Jakarta
  • Date of Birth: 05/09/80
  • Gender: Laki-laki
  • Nationality: Indonesia
  • Marital Status: Menikah dengan 3 orang anak
  • Religion: Islam

Accomplishments

  • Received the "Indonesia Halal Industry Award (IHYA) 2023 Award" Best Bank Category from the Ministry of Industry of the Republic of Indonesia.
  • Received the "Brand Communications Champion 2021 Award" as The Best Brand Guardian Team from SWA Magazine & Mix Marcomm
  • BSM Best Employee Delegation to Mandiri Best Employee (MBE) 2015

Affiliations

  • Prasetiya Mulya Alumni Association (IKAPRAMA)
  • University of Indonesia Alumni Association (ILUNI) FEUI

Interests

Reading

Writing

Travelling

Timeline

VP SME Business Project BSI

PT. Bank Syariah Indonesia Tbk
05.2023 - 01.2024

VP Marketing Communication BSI

PT. Bank Syariah Mandiri
02.2021 - 05.2023

VP Marketing Communication BSM

PT. Bank Syariah Mandiri
09.2019 - 01.2021

VP Corporate Culture Design & Program

PT. Bank Syariah Mandiri
11.2018 - 08.2019

VP Human Capital Business Partner Senior Manager

PT. Bank Syariah Mandiri
03.2016 - 11.2018

Deputy Group Head Human Capital Group

PT. Bank Syariah Mandiri
02.2015 - 03.2016

Master of Science - Strategic Management

Prasetiya Mulya Business School
09.2014 - 10.2016

Head of Strategic Business Project BSM

PT. Bank Syariah Mandiri
09.2012 - 02.2015

Retail & Micro Project Officer

PT. Bank Syariah Mandiri
06.2011 - 09.2012

Branch Manager - Pondok Bambu

PT. Bank Syariah Mandiri
06.2010 - 06.2011

Cash Outlet Manager - Pondok Bambu

PT. Bank Syariah Mandiri
04.2009 - 06.2010

Account Officer

PT. Bank Syariah Mandiri
02.2005 - 04.2009

Management Trainee

PT. Bank Syariah Mandiri
06.2004 - 02.2005

Assisstant Lecture

University Of Indonesia
01.2002 - 12.2004

Bachelor of Science - Economics

University of Indonesia
08.1998 - 03.2004
Certified Human Resources Professional (CHRPE), 2015
Certified Targeted Selection Interview (TSI), 2019
Ericksonian Professional Coach (EPC), 2018
Vanaya Certified Entrepreneur Coach (VCEC), 2018
Islamic Finance Qualification (IFQ), 2016
Certified Financial Planner (CFP), 2013
Meidy FerdiansyahA Long Life Learner