Melvin Lim

• Worked closely with the Ads Operations team to execute paid media campaigns, providing internal and client recommendations based on the marketing funnel and product positioning.
• With quite strong creative background, I supported the creative team from brainstorming to execution phases, offering suggestions to ensure our proposals are relevant and effective for brands.
• Organized internal and external regular meeting to discuss about the business growth, status of the campaign and ensure all the timelines are in line.
• Running monthly reports meeting to discuss on how we can observe our campaign throughout the last month and how we can improve the campaign in the next month based on our findings and inisghts.
• Developed strong client relationships through regular communication, identifying and pursuing additional business opportunities aligned with their objectives.
• Always giving a good, healthy & positive working environment within the team, aiming for enhanced individual and company performance.

Client that I am entrusted to handle :

• GOO.N Baby Diapers (Paid & Social Media)
• Pokemon (Influencers Marketing)
• Kalbe Nutritionals (Paid Media)
• Nintendo - Super Mario Bros. Wonder (International Influencers Marketing)
• Rohto - Skin Lotion (Influencers Marketing)
• JCB (Influencers Marketing & Talent)
• Singapore Tourism Board (Influencers Marketing)
• Kapal Api (Social Media, VO & Talent)
• Ricola (Social Media)
• ABeam Consulting Indonesia (Social Media)

• Being promoted to Sr. Account Executive during the COVID-19 pandemic was one of my most significant achievements, alongside being entrusted to manage additional brands during that challenging period. I prioritize maintaining strong relationships between the agency and clients, positioning myself as a trusted partner for their brands.
• Due to the COVID-19 situation, brands required significant adjustments to their campaign strategies, I coordinated and led respective teams (creative, social media, analytics, and finance) for each campaign we handled so we can maintain the business to run and work well.

Client that I am entrusted to handle :

• Unilever - Dove Hair (Influencer marketing, special product launches, and national promotions)
• Unilever - Deodorant (Optimization of brand website and collaboration with web developer team to create an online hub for talk shows during COVID-19)
• The Coca-Cola Company (Social media campaign with Raden Rauf during the pandemic, #AMinuteofRefreshingNews, encouraging people to share good news on Twitter for 1 minute)
• Perfetti Van Melle (Overseeing digital activities for Mentos, digital video production for Happydent Cool White, and creation of digital advertising materials)

• I collaborate closely with my direct manager and Account Director on a daily basis, ensuring our team delivers on client expectations by reviewing, filtering, and providing feedback.
• I assist the internal team in developing strategies and creative plans tailored to the needs of our brands.
• I organize regular internal and external meetings to understand the concerns and requirements of the brands.

Clients Entrusted to Handle:

The Coca-Cola Company

• Minute Maid Pulpy: Managed social media activities with Saaih Halilintar and other influencers to create unique content with Minute Maid Pulpy products. Handled social media management, asset management, paid media creative creation, and supervised below-the-line (BTL) and activation activities.
• NUTRIBOOST: Organized on-ground activities with Refal Hadi to set a MURI record for the longest pedaling distance on static bikes across Jakarta, Bandung, and Jogja. Managed social media, assets, paid media creative creation, and supervised BTL and activation activities.

Unilever

• Dove & Rexona: Managed AEM website, paid media creative creation, social media assets, and KOL strategy.

Nestlé

• Nankid: Conducted SEO and SEM activities, and performed on-ground research in Surabaya.
• Milo RTD: Oversaw video and photoshoot production.
• ASTS: Revamped website and e-commerce platform.