Michael Fernanlie
Product Manager
Jakarta
Summary
I'm currently a (non-tech) business owner for almost 2 years but I'm a product person at heart. With 4 years of experience as Product Manager for both big tech enterprises and startup across several industries such as e-Commerce, Travel and EduTech. On the job market again to (re)pursue passion in Tech industry.
Overview
5
5
years of professional experience
3
3
Languages
Work History
Business Owner (Import & Retail)
Self-founded
03.2023 - Current
- Taking some time off from tech to build an online retail business from scratch, basically covering the import process & regulations, product sourcing, stock cycle projection and sales.
- After 1.5 years, I am grateful to say that my business can reliably generate $70k USD in monthly gross revenue, have >10 employees, and most importantly, profitable.
Product Manager
Bluente
06.2022 - 02.2023
- First product manager in early-stage Business Language Learning SaaS. Responsible in setting up basic scrum processes, building event-tracking pipeline on Amplitude for data analytics, product prioritization flow and more.
- Built internal dashboard to grant app licenses to clients to enable B2B sales for Sales team, leading to them closing first-ever B2B sales with contract value >10k SGD.
Senior Product Manager
Tokopedia
04.2021 - 05.2022
- Acting as PM Lead for 2 teams after first company Performance Assessment cycle, leading 6 Junior PMs acrosss several modules and develop product strategy and roadmap for each.
- Collaborated closely with Growth Marketers department to develop & maintain marketing campaign tools so they can engage with various segment of Tokopedia users, this in-house tools replaces 3rd party tools that we use (MoEngage)
- Planned strategic initiatives for Campaign Management tools with objectives to improve user engagement rate (to notification/messages) and higher conversion rate.
Jr Product Manager
Tiket.com
10.2019 - 03.2021
- tiket.com is an Online Travel company, I was a product manager in attraction & activities business vertical: handling Merchant-facing inventory management and ticketing platform & internal supply system
- Reduced friction in merchant settlement lead time by 30x (1 Month to 1 Day) with new disbursement system.
- Improved operational efficiency by reducing process time needed for sales team to setup promotion campaign by 10x with new campaign dashboard.
- Released first native Merchant mobile apps (Android & iOS) for 1000+ merchants.
Education
Bachelor of Science - Software Engineering
Binus International
Jakarta 04.2001 -
Skills
Business Development
Staff Management & Leadership
Product Management
Software Development
Strategic & OKR Planning
Timeline
Business Owner (Import & Retail)
Self-founded
03.2023 - Current
Product Manager
Bluente
06.2022 - 02.2023
Senior Product Manager
Tokopedia
04.2021 - 05.2022
Jr Product Manager
Tiket.com
10.2019 - 03.2021
Bachelor of Science - Software Engineering
Binus International
04.2001 -
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