Nugraha Mochamad Arifa
SOCIAL MEDIA & KOL SPECIALIST
Central Jakarta
Summary
Nugraha is an enthusiastic and detail-oriented professional with experience in Content Writing, Social Media, and Influencer Marketing (KOL). Adept at problem-solving, data analysis, and customer service, with a proven track record of managing multiple projects and driving brand awareness with 1 Million Impression per month. Skilled in Social Media Campaigns, Ads, and KOL collaborations to maximize engagement and growth brand social media from 0 to 19.000 followers. A strong communicator with excellent organizational and time management skills, always eager to learn and innovate.
Overview
3
3
years of professional experience
5
5
years of post-secondary education
1
1
Language
Work History
Social Media and KOL Specialist
Good Games Guild
03.2023 - 02.2025
- Successfully identified KOLs across multiple digital platforms, building a database of over 200 gaming influencers, ranging from nano to macro levels.
- Manage communications and build relationships with media, KOL, and third party agencies for joint collaboration of various campaigns/promotions
- Reaching and building a KOL network for different categories on social media.
- Successfully manage and collaborate with 20 KOL and 5 media per month based on budget that had been given.
- Plan, create, publish, and share new content every day to build brand engagement with the audience.
- Create effectiveness reports for the ongoing content plan and evaluate its performance against the expected daily and monthly KPI targets, aiming for more than1 million impressions per month.
- Coordinate with the design and video team to produce content.
- Develop social media campaigns and collaborate with KOLs to achieve targets established based on ROI analysis.
- Successful to gain more total followers from 6.000 to 23.000 by using various social media platform
- Successfully increased app installations through paid ads, achieving a cost-per-install (CPI) target of 1,700 rupiah.
Social Media & KOL Specialist
Battle of Guardians
03.2023 - 02.2025
- Develop, implement, and manage the brand's social media strategy on digital channels based on competitive research, audience identification, and other support
- Plan, create, publish, and share new content every day to build brand engagement with the audience
- Successfully create content strategies and evaluate its performance against KPI targets, aiming for 500.000 impressions per month.
- Successfully developed content strategies for offline events, targeting user-generated content (UGC) and achieving more than 1,000 booth visits during events.
- Research and identify KOL across multiple digital platforms
- Manage communications and build relationships with media, KOL, and third party agencies for joint collaboration of various campaigns/promotions
- Reaching and building a KOL network for different categories on social media
- Effectively negotiated costs to secure a mutually beneficial agreement, achieving a 20% to 30% reduction from the original rate card.
Social Media Officer
Mineski Indonesia
04.2022 - 03.2023
- Handling various brand and client
- Create editorial plan, content plan, content brief for various social media content placement
- Working together with other division to achieve certain KPI
- Project Done: PUBG Mobile Global Championship 2022, Infinix Gaming Master Students Cup 2022, PUBG Mobile City Tournament, PUBG Mobil SEA Games
- Create and prepare Content Plan for PUBG Mobile SEA Games 31st
- Prepare daily Content brief for PUBG Mobile SEA Games
- Create more than 100 Content in PUBG Mobile SEA Games
- Gain 15,100,584 Account Impression in PUBG Mobile SEA Games 31st
- Gain 12,906,090 Account Reached In PUBG Mobile SEA Games 31st
Education
Communication Science -
UNIVERSITAS PENDIDIKAN INDONESIA
Bandung 09.2016 - 10.2021
Skills
Social Media Management
Analytics & Reporting
Content Planning & Scheduling
Paid Ads Management
Campaign Planning
Budgeting and ROI Calculations
Negotiation
KOL Scouting
Performance Tracking
Team collaboration
Fields Of Expertise
Social Media Marketing, Content Creation & Strategy, Paid Advertising, Performance Analytics, Trend & Competitor Analysis, Influencer Marketing, Partnership & Negotiation, ROI & Performance Tracking, Community & Relationship Building
Tools And Technology
Microsoft Office, Capcut, Final Pro, Google Suites, Canva, Fanpage Karma, Facebook Studio, Hootsuite, Social Blade, Meta Ads Manager, Google Ads, TikTok Ads, Hypeauditor, Notion, Trello
Timeline
Social Media and KOL Specialist
Good Games Guild
03.2023 - 02.2025
Social Media & KOL Specialist
Battle of Guardians
03.2023 - 02.2025
Social Media Officer
Mineski Indonesia
04.2022 - 03.2023
Communication Science -
UNIVERSITAS PENDIDIKAN INDONESIA
09.2016 - 10.2021
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