Ridwan Ferdiana
Profesional Sales And Distribution
Jakarta,JK
Summary
Dynamic individual with hands-on experience in Indonesia and talent for navigating challenges. Brings strong problem-solving skills and proactive approach to new tasks. Known for adaptability, creativity, and results-oriented mindset. Committed to making meaningful contributions and advancing organizational goals.
Overview
20
20
years of professional experience
Work History
Country Manager Indonesia
Imiracle HK LTD ( Heat Not Burn Products ) E Cigarette
08.2023 - Current
- - Handling and Manage Distributors in Indonesia ( Now 7 Region Distributor : Sumatera, Jabodetabek, West Java, Central Java, East Java, Bali, Sulawesi ) all Chanel Distribution ( General Trade, Modern Trade, Horeca )
- - To Manage All Department ( Sales, Marketing, Logistc, Finance, HR )
- - To Manage and Utilize Budget Promotion and Budget Operation
- - Reporting Sales Performance, All about Business to Head Of Sales Asia
- - To Manage Team all Depaartments KPI
- - Build Relationship Each Distributor
- - To Manage Achievement Target Each Distributor Sell in and Sell Out
- - Deliver Vision and Mision From HQ ( China ) to Indonesian team
- - Control and Manage PNL
Senior Sales Manager ( Regional Manager )
PT.Paristobacco International
10.2021 - 08.2023
- - Handling and Manage Distributors in Region West Java ( 7 Distributors )
- - To Manage 2 Area Manager 7 Sales SPV, 184 Sales Representative
- - To Manage and Ulitize Budget Promotion and Budget Operation
- - Reporting Sales Performance, Profit and Lose Performance to NSM
- - To Make increase Business and Profit PT Paristobacco International
- - Build Relationship Each Distributor, WS Pareto in West Java
- - To Manage Achievement Target Each Distributor Purchase Order
National Key Account Manager
PT.Korea Tomorrow And Global Indonesia
02.2016 - 08.2021
- - Handle to National Key Account ( Alfamart, Indomaret, Lotte, Etc )
- - To Manage 4 KAM ( Key Account Manager ), 4 KAE( Key Account Executive ), 1 KAO( Key Account Officer ), 25 MD ( Merchandiser ), 1 TL ( Team Leader )
- - To Manage and Ulitize Sales and National Key Account Budget
- - Reporting Sales Performance, Profit and Lose Performance to Sales Director
- - To Make increase Business and Profit PT.KT&GI
- - Build Relationship Each Accounts form Midle Level until High Level
National Business Development Manager
PT.Korea Tomorrow And Global Indonesia
01.2015 - 01.2016
- - Handle to National Distributor
- - To Manage 13 BDE ( Business Development Exxecutive ) and 2 RBDM ( Regional Business Development Manager )
- - To Manage and ulitize Sales and Promotion National Budget
- - To Develop area with brand attractive, increase demand, increase smoker, and increase omzet
- - To Make increase Business and Profit PT.KT&GI
- - Reporting Sales Performance and Profit and Lose to Sales Director
Assistant Key Account Manager
PT.Korea Tomorrow And Global Indonesia
11.2013 - 12.2014
- -Distribution Product To National Key Account And Local Key Account (Alfamart,Alfamidi,7Eleven,Circle K,Bright,Yomart,SB Mart,Hero Group, Indomaret Group,etc )
- -To Make and propouse trading term to Account
- -Handling and monitoring Budget all Promotion
- -Handling To Merchandiser
- -Handling To AR Collection Key Account
- -Reporting Sales Achievement To Strategic Director
- -Handling Team Leader
Key Account Executive(Ramayana,Naga,Tip Top,Hari Hari,MTI)
PT.UNZAVITALIS
09.2012 - 10.2013
- - Monitoring Sales achievement adn push Sales Achievement above 100%
- - Monitoring Produktivity Salesman at Distributor
- - Handling To Trading Term Supermarket and Monitoring Spent Budget
- - Handling Team Leader,SPG,Merchandiser
- - Report Sales Achievement to Key Account Manager
- - Monitoring Sales in and Push sales in to Distributor
- - Distribution to Retail Mini Market,Modern Market and Koperasi
- Success History
- -Growth Outlet Active From 89 Outlet to 163 Outlet in 3 Month
- -Growth sell in performance from 200 Million to 500 Million in 3 Month
AREA SALES AND PROMOTION SUPERVISOR(Tangerang & Serang)
PT.Indofood Cbp Sukses Makmur(Sirup and Trenz)
04.2010 - 08.2012
- -Reporting achievment sales to Area Sales Manager every month
- -Monitoring Salesman Eksklusif Trenz Productivity at Distributor
- -Monitoring Sales In,Sales Out and Control Every day to Distributor
- -Control Promotion Aktivity
- -Make Promotion Aktivity
- -Distribuion General Trade,Mini Market and Koperasi Institusi
- -Handling 4 Distributor(Indomarco dan Local Distributor)
- Success History
- -Growth Outlet Active From 100 Outlet ( Tangerang and Serang ) To 679 Outlet
- -Growth Sales Achievement 250%
Team Leader(Area Jakarta,Kalimantan,Pekanbaru,Batam,Sumbar)
PT. Fonterra Brands Indonesia
10.2007 - 04.2010
- Function Overview :
- Reporting sales Achivement per Month to Area Sales Manager and Sales Promotion Manager,To Manage budget for Promotion activity, Monitoring Stock in Outlet General Trade and Modern Trade, and Than Planing event bonescan actitify every month.
- Jakarta 8 Month
- Kalimantan 1 Month
- Pekanbaru 10 Month
- SUMBAR 3 Month
- Batam 2 Month
Team Leader(Area Jakarta)
PT. Mead Johnson Indonesia
01.2006 - 10.2007
- Function Overview :
- -Reporting sales achievement per month to Key Account Manager include Hypermart
- -Reprting quantity merchandiser in outlet Modern Trade
- -To Manage Schedulle Sales promotion Girl
- -Reporting Off take Data to Key Account Manager
Education
Economic
Universitas Swadaya Gunung Jati
01-2015
Amd - Chemical Engeenering
Politeknik of Bandung
01-2005
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SMUN 2 Cirebon
01-2002
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SMPN 2 Cirebon
01-1999
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SDN BIMA Cirebon
01-1996
Skills
Language : English (Spoken and Written)
Good Communication skill
Good Negotiation skill
Good Analyze skill
Profesional people to develop new company from zero
Good Leadership
Good team work
Timeline
Country Manager Indonesia
Imiracle HK LTD ( Heat Not Burn Products ) E Cigarette
08.2023 - Current
Senior Sales Manager ( Regional Manager )
PT.Paristobacco International
10.2021 - 08.2023
National Key Account Manager
PT.Korea Tomorrow And Global Indonesia
02.2016 - 08.2021
National Business Development Manager
PT.Korea Tomorrow And Global Indonesia
01.2015 - 01.2016
Assistant Key Account Manager
PT.Korea Tomorrow And Global Indonesia
11.2013 - 12.2014
Key Account Executive(Ramayana,Naga,Tip Top,Hari Hari,MTI)
PT.UNZAVITALIS
09.2012 - 10.2013
AREA SALES AND PROMOTION SUPERVISOR(Tangerang & Serang)
PT.Indofood Cbp Sukses Makmur(Sirup and Trenz)
04.2010 - 08.2012
Team Leader(Area Jakarta,Kalimantan,Pekanbaru,Batam,Sumbar)
PT. Fonterra Brands Indonesia
10.2007 - 04.2010
Team Leader(Area Jakarta)
PT. Mead Johnson Indonesia
01.2006 - 10.2007
Amd - Chemical Engeenering
Politeknik of Bandung
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SMUN 2 Cirebon
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SMPN 2 Cirebon
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SDN BIMA Cirebon
Economic
Universitas Swadaya Gunung Jati
Disclaimer
I certify that all information provided above is accurate to the best of my knowledge. Jakarta, March 31 2026 Ridwan Ferdiana