Sowmiya Narayanan Venkatachari
Senior Management Professional
Summary
- Indian Expatriate Senior Management Professional Marketing / Sales Domestic and Exports Career Highlights
- With 32 years of work experience and over 30 years in Indonesia Commercial/Marketing/ Sales, Raw Material planning, sourcing and decision. Fair knowledge of Indonesia & SEA
- Developed leadership and operational management skills in fast-paced business environment, focusing on team coordination and strategic planning. Transitioning to new field, leveraging expertise in driving team performance and optimizing business processes. Committed to applying strong analytical and organizational skills to achieve impactful results in new industry.
- Latest employment - associated with PT Ispat Indo as General Manager Marketing for nearly 8 years guiding and managing the entire sales force team, where I have contributed in expanding value added grade wire rod sales by 3x volume
- Previously for a year in pt. Business Intelligence Technologies as GM Sales.
- Over 20 years in PT AM/NS Indonesia (formerly PT Essar Indonesia until 2019). Contributed to record sales of the company (about 300Ktpa back-to-back) as DGM Marketing.
Overview
31
31
years of professional experience
3941
3941
years of post-secondary education
Work History
GM Marketing
PT Ispat Indo
01.2017 - 03.2025
- Scouted and successfully added over 25 new customers in Special Grade Wire Rod end applications in domestic and export market
- Identified sales talents, trained and guided team members to maintain high morale, productivity and performance metrics.
- Focused and gradually sold about a dozen new value added wire rod grades that increased the revenue of the company
- The sales volume of VAG WR increased from 15% to about 45% with techno-commercial strategies in 2021-23
- Senior management decisions by meticulously updating and analyzing the prevailing market trends that helped in raw material procurement which is a major cost factor
- Continuously analyzed market dynamics to introduce new products
GM Sales
pt.BIT
03.2016 - 03.2017
- Explored solutions selling to manufacturing & higher education sectors by concept selling techniques
- One of greatest strengths is ability to lead others and inspire them to achieve their goals.
- Practical knowledge and keen analytical mind to understand customers' complexities that helped guiding the team to arrive at appropriate solutions.
Deputy General Manager - Domestic Marketing and Exports
PT Essar Indonesia
11.2004 - 02.2016
- Appraised by CEO as top performer in 2014 & 15
- Established strong partnerships with stakeholders, fostering a collaborative work environment.
- Personally contributed to improving the yearly volume sales from FY 2012 205KT to FY 2015 308KT
- Developed and executed annual business plans, resulting in consistent revenue growth
Head of Hypermart
PT Essar Indonesia
08.2007 - 12.2010
- Established in 6 major Indonesian cities adding 7% in retail sales to new SME segment by introducing cash and carry concept
- Proven ability to learn quickly and adapt to new situations.
- Skilled at working independently and collaboratively in a team environment.
- Worked well in a team setting, providing support and guidance.
- This experience and contribution lead my CEO to induct me into mainstream marketing dept in 2011
Head of procurement of spares and material manager
PT Essar Indonesia
11.2004 - 07.2006
- Liaison with government and external agencies
- Procurement and vendor development for consumable and spares for the Plant.
- Guided the stores and purchase teams to perform and grow
Head of Purchase and Imports/ logistics
PT Essar Dhananjaya
07.1994 - 02.2003
- Successful project coordination and support
- Self-motivated, with a strong sense of personal responsibility.
- Proven ability to learn quickly and adapt to new situations.
- Established stores and purchase systems as the company was new then
- Grown from Junior Officer to Middle level manager
Education
Bachelor Degree - English
University of Madras
India09-1990
PG Honors Diploma - computer
GNIIT
NIIT05-1999
Skills
Customer Relationship
New VAG Segment Development and services
Marketing Coordination
Entrepreneur Manager
Enhancement of Business
Raw Material and Sales Cost analysis
EBITDA calculations and strategic pricing
Customer base expansions
Retail set up establishment
Problem solving in line with Market
Improved based on Market feedback
Timeline
GM Marketing
PT Ispat Indo
01.2017 - 03.2025
GM Sales
pt.BIT
03.2016 - 03.2017
Head of Hypermart
PT Essar Indonesia
08.2007 - 12.2010
Deputy General Manager - Domestic Marketing and Exports
PT Essar Indonesia
11.2004 - 02.2016
Head of procurement of spares and material manager
PT Essar Indonesia
11.2004 - 07.2006
Head of Purchase and Imports/ logistics
PT Essar Dhananjaya
07.1994 - 02.2003
Bachelor Degree - English
University of Madras
PG Honors Diploma - computer
GNIIT
Scholastic Credentials
- Bachelor Degree in English, University of Madras, 1990
- Honors Diploma in Computer, GNIIT, 1999
Professional Exposures
Spoke at various conferences including Indonesia Business Forum, Metal Expert, Fast Markets & Kallanish.
Children
- Son, 24
- Daughter, 17
Personal Information
- Date of Birth: 12/12/69
- Nationality: Indian
- Marital Status: Married
Professional Highlights
- 32 years of work experience with over 30 years in Indonesia Commercial/Marketing/Sales.
- Currently associated with PT Ispat Indo as General Manager Marketing for nearly 8 years.
- Previously worked for a year in PT Business Intelligence Technologies as GM Sales.
- Over 20 years in PT AM/NS Indonesia, contributing to record sales.
Locations
Indonesia