Amelia Ayu Kinanti

• Oversaw, trained and developed writers and associates, assistants and junior editors to optimize production and quality of work.
• Supported and encouraged editorial board to provide independent and objective advice, opinions and perspectives to enhance publication.
• Liaised with Managing Editor to supervise daily operations and set production and performance goals.
• Established editorial direction and publication policies and procedures and monitored and maintained functional consistency.
• Working closely with sales to create the best bussines model for Beautynesia.id.
• Working closely with marketing team to create a voice and awarness for Beautynesia.id.
• Manage the department budget.

Achievement:

• Able to increase YOY Unique Visitor of the website by 12% on a year

• Established editorial direction and developing strategies and style guidlines for the whole content of FIMELA.COM including text, photo and video. Make sure the website performance based on number of pageviews and user of FIMELA.COM
• Working closely with sales to create the best bussines model for FIMELA.COM.
• Working closely with marketing team to create a voice and awarness for FIMELA.COM.
• Manage the department budget.

Achievement

• Able to lead FIMELA.COM to be number 1 most visited female media (based on commscore September 2019) last than a year.
• Able to manage FIMELA becoming 4th rank of lifestyle media in 2 years.

• Creating a content strategy to monetize all the women verticals in Kapanlagi Network, such as Vemale.com, Fimela.Com, and Dream.co.id
• Working closely with sales team to create strategy for client campaign
• Coordinating with team to manage clients creative campaign, setting KPI, and setting strategy to achieve the KPI.
• Being an Editor in chief for Vemale.com

GetCraft is a premium creative network that offers marketers & creatives solutions to help make their work more efficient.

• Managing GetCRAFT editorial team whose responsibility includes creating marketing content
• Creating marketing content strategy for clients
• Coordinating with team to manage websites/blog, setting KPI, and setting strategy to achieve the KPI
• Ensure the marketing strategy is align with customer expectation (e.g. in sponsored article), then responsible for the marketing excecution that published by the media (e.g. article content) is according to the brief that were agreed by clients

• Managing daily website content
• Producing video and gallery photo
• Partnership engagement
• Editing, producing and proof reading high quality written material
• Page checking and quality control
• Managing and creating branded contextual article for advertisers
• Enhance partnership with business partner for better business growth
• Collaborating with sales and marketing team to ensure the alignment of content and product development with market demand which will significantly influencing Yahoo business
• Create original content that includes direct user involvement (user generated content)

Achievement

• Initiated the first community gathering in Yahoo Indonesia to accommodate discussion between yahoo users. Several community projects that I've worked so far includes; talkshow about baby blue and beauty class, and Hijab class
• Part of core member of Shoptacular event as the first Yahoo online and offline bazzar.
• Nominated as Yahoo SUPERSTAR (yahoo employee achievement), compete with all Yahoos in the world.

• Managing daily website content
• Copy editor
• Producing video and gallery photo
• Partnership engagement
• Supervised a creative team doing various assignments
• Editing, producing and proof reading high quality written material
  Page checking and quality control
• Achievement
  One of the pioneer and creator of Wolipop.com
• Awarded as top 10 favorite writer in Fashion Nation on 2010
• Able to lead Wolipop.com as one of the top viewed lifestyle fashion website in Indonesia

• Pitch story ideas for article
• Research and write stories
• Write articles for publication on the web

Achievement
Successfully increase the page views of lifestyle column by doubled which allow lifestyle to be one of the prioritized column in detik.com