Summary
Overview
Work History
Education
Timeline
Skills
Accomplishments
Work Availability
Certification
Hi, I’m

Alexander Martinus Christian

Seasoned Data & Analytics Leader
South Jakarta,Indonesia
Alexander Martinus Christian

Summary

Alexander stands as a visionary in the realm of Data and Analytics, armed with 17 years of transformative leadership, commencing his illustrious journey at Citibank Indonesia in 2005. His exceptional skills encompass customer analytics, consumer insights, portfolio management, and retention strategies, making him a driving force in the industry. Alexander’s strategic acumen lies in his ability to convert data into dynamic catalysts for innovation, efficiency, and unwavering compliance.


With a diverse background spanning telecom, retail, insurance, and banking, Alexander has consistently led cultural and data transformation within organizations, leaving an indelible impact. As a globally respected speaker in Data and Analytics, he is a top choice for senior roles in data, analytics, marketing, and strategy development across Indonesia and the APAC region. His stellar track record of steering organizations towards strategic growth through data-driven decisions positions him as an indispensable asset for navigating the evolving data and analytics landscape in Asia-Pacific.

Overview

16
years of professional experience
6
years of post-secondary education
1
Certificate
2
Languages

Work History

Sun Life Financial Indonesia
South Jakarta, Indonesia

Head of Data & Analytics Cum Product Owner
01.2020 - Current

Job overview

Role Overview:

Drive innovation and meaningful change and contribute to optimize costs, enhance process efficiency, and deliver incremental value through the utilization of data, analytics, and agile methodologies.


Key Responsibilities:


Data Strategy Development:

  • Develop and execute a comprehensive data strategy that aligns with the organization's overall business objectives.

Analytics Leadership:

  • Leveraging advanced analytics, machine learning, and AI to extract actionable insights from data.
  • Drive the adoption of predictive and prescriptive analytics to guide decision-making.

Innovation & Data-Driven Culture:

  • Foster a culture within the organization that values data-driven decision-making by promoting the use of data and analytics.
  • Encourage innovation by identifying opportunities to develop new products, services, or processes through data-driven insights.

Cost Optimization:

  • Identify areas where data analytics can be leveraged to optimize costs & enhance operational efficiency.
  • Implement data-driven initiatives that result in measurable cost savings & process improvements.

Risk Management & Compliance:

  • Establish and uphold data protection measures and policies to ensure data security, privacy, and regulatory compliance. Mitigate risks associated with data breaches and misuse.


Product Owner - In-force Management Squad:

  • Lead the development and implementation of innovative solutions that deliver incremental value to clients and reduce policy lapsation rates.


Product Owner - Hybrid Working Model Squad:

  • Drive the implementation of the hybrid working model by delivering incremental values through effective collaboration, communication, and agile practices.

Cigna Insurance Company
South Jakarta, Indonesia

Head of Customer Experience and Value Management
07.2018 - 12.2019

Job overview

Role Overview:

Lead a dynamic team dedicated to enhancing customer satisfaction, driving revenue growth, and maximizing the value we deliver to our clients. My role combines strategic leadership with data-driven insights to shape exceptional customer journeys, design compelling value propositions, and optimize customer engagement.


Key Responsibilities:


Customer Experience Leadership:

  • Spearhead the development of customer-centric strategies and CX journey design to elevate our brand's reputation for exceptional service.
  • Craft value-add offer propositions that resonate with our target audience, driving customer loyalty and retention.Innovate customer campaign propositions to create impactful, data-driven marketing initiatives.

Customer Value Management:

  • Harness the power of data through advanced modeling and analytics to uncover valuable customer insights.
  • Develop and implement SMART Campaign & Contact Management strategies, ensuring personalized and effective customer interaction

Data Warehouse and Business Intelligence:

  • Oversee the Data Warehouse function, ensuring data accuracy, integrity, and accessibility.
  • Drive Business Intelligence initiatives, leveraging data-driven decision-making to enhance overall business performance.

Team Leadership and Development:

  • Foster a high-performance culture within the team, inspiring them to excel and innovate.
  • Provide guidance and mentorship to team members, nurturing their professional growth.

Cross-functional Collaboration:

  • Collaborate seamlessly across departments to align customer-centric initiatives with broader organizational goals.
  • Act as a strategic partner to various stakeholders, ensuring a unified approach to customer experience and value management.

Continuous Improvement:

  • Stay at the forefront of industry trends and emerging technologies, incorporating best practices to drive continuous improvement.
  • Monitor key performance indicators and implement adjustments to optimize outcomes.

PT. Mitra Adiperkasa, Tbk
South Jakarta, Indonesia

Division Manager - Corporate Human Resources
05.2015 - 07.2018

Job overview

Division Manager - Corporate HR Quality Management

Dec 2017 - Jul 2018


Overview:

  • Plays a crucial role in ensuring the quality and compliance of human resources processes and practices within the organization.
  • Responsible for maintaining high standards in HR operations to support the company’s strategic goals and maintain legal and ethical standards.

Key Responsibilities:

1. Quality Assurance:

  • Monitor and assess HR processes and policies to ensure they adhere to company standards and legal requirements.

2. Compliance:

  • Stay up-to-date with labor laws, regulations, and industry best practices to ensure HR practices are compliant.

3. Process Improvement:

  • Identify areas for process improvement and implement strategies to enhance HR efficiency and effectiveness.

4. Risk Management:

  • Identify potential risks in HR operations and develop mitigation strategies.

5. Stakeholder Communication:

  • Collaborate with other HR divisions and departments to ensure consistent quality standards are met.


Division Manager - Corporate HR Business Partner and Analytics

May 2015 -Nov 2017

Overview:

  • Responsible for aligning HR strategies with the overall business objectives of the company.
  • Use data analytics to make informed HR decisions and serve as strategic partners to various business units.


Key Responsibilities;

1. Strategic HR Planning:

  • Collaborate with business leaders to develop and implement HR strategies that align with the company’s goals.

2. Data Analysis:

  • Utilize HR analytics to assess workforce trends, performance metrics, and employee engagement, providing insights for data-driven decision-making.

3. Business Partnering:

  • Act as a trusted advisor to business units, offering HR guidance and solutions to address talent and organizational challenges.

4. Change Management:

  • Lead HR initiatives related to organizational change, ensuring smooth transitions and employee buy-in.

5. Metrics and Reporting:

  • Develop and report key HR metrics to assess the impact of HR strategies on business outcomes.

6. Team Leadership:

  • Manage HR business partner teams and analytics professionals, providing direction and support.
  • Supervised daily planning, coordination and administration for division operations.

PT. Bank Danamon Indonesia, Tbk
South Jakarta, Indonesia

Head of Procurement Analytics & Performance Mgmt
02.2014 - 05.2015

Job overview

Role Overview:

The Head of Procurement Analytics, Performance Management, and Supplier Relationship Management is responsible for overseeing and optimizing the procurement processes, analytics, and supplier relationships within an organization. This role plays a vital part in ensuring cost efficiency, supplier performance, and strategic decision-making in the procurement function.



Key Responsibilities:


1. Strategic Procurement Analytics: Develop and lead the implementation of data-driven procurement strategies. Use advanced analytics and data insights to identify cost-saving opportunities, market trends, and procurement optimization possibilities.


2. Performance Management: Establish key performance indicators (KPIs) for the procurement department and track performance against these metrics. Continuously monitor and improve procurement processes to enhance efficiency and effectiveness.


3. Supplier Relationship Management (SRM): Foster strong and collaborative relationships with key suppliers. Develop and execute SRM strategies to improve supplier performance, reduce risk, and drive innovation. Negotiate and manage contracts to ensure favorable terms and conditions.


4. Procurement Technology: Stay updated on the latest procurement technology trends and tools. Evaluate, implement, and manage procurement software and systems to streamline processes, enhance analytics capabilities, and improve overall procurement performance.


5. Cross-functional Collaboration: Communicate procurement insights and contribute to the development of a comprehensive procurement strategy.

Allianz Life Insurance
South Jakarta, Indonesia

Head of Customer Insights & Strategy
03.2011 - 01.2014

Job overview

Head of Analytics, Market Insights, and Customer Portfolio & Retention Management

Oct 2013 – Jan 2014 (4 months)


Role Overview:

Responsible for driving data-driven decision-making, understanding market trends, and optimizing customer portfolios for long-term retention.



Key Responsibilities:


1. Data Strategy: Develop and implement a comprehensive data strategy, ensuring data collection, analysis, and reporting align with business goals and support informed decision-making.


2. Market Research: Lead market research efforts to identify market trends, customer preferences, and competitive intelligence, enabling the company to adapt its strategies accordingly.


3. Customer Portfolio Management: Oversee the management of customer portfolios, segmenting customers based on behavior and profitability, and developing retention strategies for each segment.


4. Retention Management: Develop and execute customer retention initiatives, including loyalty programs, personalized marketing, and customer feedback mechanisms to reduce churn and increase customer lifetime value.


5. Team Leadership: Manage a team of data analysts, market insights and marketing strategist, providing leadership, guidance, and fostering a culture of data-driven decision-making within the organization.





Head of Customer Insights & Strategy

Mar 2011 – Sep 2013 (2 years 7 months)


Role Overview:

Responsible for understanding customer behavior, needs, and preferences to shape the company’s overall business strategy and enhance the customer experience.



Key Responsibilities:


1. Customer Research: Conduct in-depth customer research, including surveys, interviews, and data analysis, to gain insights into customer behavior and preferences.


2. Customer Segmentation: Develop customer segmentation models to better target marketing efforts, product development, and customer service strategies.


3. Customer Experience Improvement: Identify pain points in the customer journey and work cross-functionally to improve the overall customer experience, ensuring high levels of satisfaction and loyalty.


4. Strategic Planning: Collaborate with senior leadership to align business

strategies with customer insights, helping to set long-term goals and objectives.


5. Innovation and Product Development: Use customer insights to inform product development, ensuring that new products and features resonate with customer needs and expectations.

PT. XL Axiata
South Jakarta, Indonesia

End-to-End Service Specialist
07.2010 - 03.2011

Job overview

Role Overview: The End-to-End Service Specialist plays a crucial role in ensuring the seamless delivery of telecommunications services to customers. This position involves managing various aspects of service provisioning, troubleshooting, and customer support to enhance the overall customer experience.


Key Responsibilities:


1. Service Provisioning:

  • Coordinate and oversee the end-to-end process of provisioning telecommunications services, including voice, data, and internet connections.
  • Collaborate with cross-functional teams to ensure timely installation and activation of services, meeting customer requirements and service level agreements.

2. Troubleshooting and Issue Resolution:

  • Diagnose and resolve complex service-related issues, ensuring minimal downtime and disruption for customers.
  • Implement proactive measures to identify potential service interruptions and develop strategies to prevent or mitigate them.

3. Customer Support and Engagement:

  • Provide exceptional customer support by addressing inquiries, concerns, and service requests promptly and professionally.
  • Collaborate with customers to understand their needs, offer tailored solutions, and proactively suggest service enhancements to improve their experience.

4. Quality Assurance and Optimization:

  • Monitor service performance, analyze key performance indicators, and identify areas for improvement.
  • Implement quality assurance processes to enhance service reliability, scalability, and efficiency, ensuring optimal utilization of network resources.

Allianz Life Insurance
South Jakarta, Indonesia

Customer Insight and Strategy Supervisor
11.2007 - 07.2010

Job overview

Customer Insights & Strategy

Oct 2008 – Jul 2010 (1 year 10 months)


1. Market Research & Analysis (for Allianz Life & Allianz Utama)

  • Identifies and proposes market research consultants; Initiates and defines survey parameters/ requests, and organizes survey with research consultants for top down NPS, Brand Performance Management Research, and any other research activities (external) in order to provide market profiles, customer trends, and recommend marketing strategy.

2. Customer Insights (for Allianz Life & Allianz Utama)

  • Verifies and identifies customer segmentation from existing customer portfolio, including identifies market segmentation for potential customers in order to define customer trends and segmentation for retail marketing and corporate strategy development.

3. Market Strategy & Plan (for Allianz Life & Allianz Utama)

  • Consolidate initiatives to address issues and/or capture growth opportunities, estimate viability and impact of strategy alternatives, understand profit potential for each alternative in order to develop grand design of Market Management strategy.


Agency Admin and Planning Supervisor

Nov 2007 – Oct 2008 (11 months)

1. Expense Management

  • To manage and to closely monitor the actual Agency expenses versus plan.
  • To manage travel expenses and training/event/trip expenses.
  • To review and to approve any proposal related to expense matters.
  • To set-up Agency Annual Budget Plan.

2. Business Rules & Business Proposals

  • To evaluate and to make recommendation over all incoming business proposals come from AFPN (Agency & BUSS).
  • To prepare business proposal for each new initiative proposed by Agency Life Department.

3. CAO Activity Plan

  • Manage CAO Action Plan timely and accurately. Circulate to CAO team, AZAP, and CEO by weekly basis.
  • To review Daily and Monthly dashboard in CAO area.
  • Evaluated employee performance and coached and trained to improve weak areas.

Education

Parahyangan Catholic University
Bandung, West Java, Indonesia

Bachelor Of Law from Laws
08.2001 - 07.2005

University Overview

  • Awarded Best Graduate for Undergraduate Law Student in 2005
  • Engaged in two International Law Mootcourt competitions, i.e. Asian Law Mootcourt competition and Manfred Lachs International Law Mootcourt competition

Binus Business School
Jakarta, Indonesia

Master Of Business Administration from Executive Program in Strategic Management
12.2013 - 12.2015

University Overview

  • Dean's List Awardee - Best Graduate of Post-Graduate program 2016
  • 1st Binus Business School's Graduate who claimed Summa cum Laude honor
  • Elected as President of the Class of 2013 Batch 20

Timeline

Certified Scrum Product Owner

04-2023

Head of Data & Analytics Cum Product Owner

Sun Life Financial Indonesia
01.2020 - Current

Head of Customer Experience and Value Management

Cigna Insurance Company
07.2018 - 12.2019

Division Manager - Corporate Human Resources

PT. Mitra Adiperkasa, Tbk
05.2015 - 07.2018

Head of Procurement Analytics & Performance Mgmt

PT. Bank Danamon Indonesia, Tbk
02.2014 - 05.2015

Binus Business School

Master Of Business Administration from Executive Program in Strategic Management
12.2013 - 12.2015

Head of Customer Insights & Strategy

Allianz Life Insurance
03.2011 - 01.2014

End-to-End Service Specialist

PT. XL Axiata
07.2010 - 03.2011

Customer Insight and Strategy Supervisor

Allianz Life Insurance
11.2007 - 07.2010

Parahyangan Catholic University

Bachelor Of Law from Laws
08.2001 - 07.2005

Skills

    Agile frameworks

undefined

Accomplishments

Professional Achievement:

A. Sun Life Financial Indonesia

  • Sun Star Award – Leader Category Nominee 2020, 2021, 2022, and 2023
  • Experience The Sun – Asia’s flagship leadership program. Being a part of history makers for Sun Life Indonesia by securing 2nd place Overall Winner and “Special Mention: Most In-Demand Team” Award
  • Young ASEAN Insurance Manager Awards nominees – Indonesia’s representative (2022 & 2023
  • Build Data & Analytics capabilities by setting-up local Data & Analytics organization.
  • Achieved 3-year cost saving amounting CAD961,000 resulted from the implementation of re-platforming Asia data repository platform.
  • Releasing 1,200+ mandays by simplifying and automating data collection and preparation processes.
  • Harnessing the power of data by providing 17,000+ leads for product and marketing campaign and sales channel campaign. Generated 3.1 billion IDR of annualized first-year premium resulted from leads conversion for product and marketing campaign.
  • Design and on-going implement automated Banca New Compensation Calculation engine, creating cost savings of more than 120,000 CAD.
  • Pioneered data innovation through the establishment & operationalization of Claims Behavior Scoring Model
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse

Certification

Certified Scrum Product Owner

Alexander Martinus ChristianSeasoned Data & Analytics Leader